1. UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN EDITORIA E COMUNICAZIONE MULTIMEDIALE SE VINCI SEI VISIBILE, SE PRATICHI…? Il caso della pallavolo Relatore: Prof. Mario Dossoni Correlatore: Prof. Fabio Muzzio Michela Poggi Matr. 367888/29 Anno Accademico 2010-2011

2. RECENT SUCCESSES

3. ….NOW?

4. THE PAST 1970- The beginning 1978 - Mens World Campionship 1989 - Mens European Volleyball Campionship 1990 - Mens World Campionship

5. VOLLEYBALL AND MASS MEDIA IN THE PAST Audiences interest Medias interest growing Conflictual relationship Caused by volley and media

6. VOLLEYBALL AND ITS PROBLEMS Matches rules Difficulty in place in the palimpsest Decrease in volleyball on TV Decrease in volleyball on media

7. VOLLEYBALL AND TV RELATIONSHIP A few games because of the length of matches Sudden interruption of the transmission Low interest

8. VOLLEYBALL AND NEWSPAPERS RELATIONSHIP Volleyballs news in the linked short Low interest, only for victories Megazine (SuperVolley)

9. VOLLEYBALL AND RADIO RELATIONSHIP Few programe deladed with volleyball Increase only at the victory of European and World '89/90 Differences between national radio and local radio

10. VOLLEYBALL AND MASS MEDIA CHANGES

11. PALLAVOLO AND MASS MEDIA CHANGES Avaibable touch volleyball net Liberos introduction Rally Point System

12. TV AND VOLLEYBALL Miked refereesMiked time-out Net cam Technical comments Technical board

13. TV AND VOLLEY NOWADAYS Declining subscriptions Help of The Lega denied

14. THE END OF VOLLEY?

15. THE RESEARCH OBJECTIVES: Evaluate the level practitioners search of volleyballs content Evaluate the views of practitioners on the volleyballs visibility on media METHODOLOGY: Questionnaire Under 14 Over 15 RESULTS: Sport loved beyond the professionals Need more volleyball Problems at local level (Riso Scotti Volley)

16. RISO SCOTTIS CASE NEW CLUBS OBJECTIVES: Increase the societys knowledge in new types of public Attract new audencies Improve the corporate image Increase the local volleyaballs movement METHODS: Publicity on mass media Public relations Promotion Merchandising Relationship with sponsors

17. Apprentices ask volleyball on media Volleyball on media attracts new apprentices New apprentices growing

18. SOLVING

19. CONCLUSION MORE VOLLEYBALL AND NOT ONLY VICTORIES CONTENT FOR FAMILY INCREASE VOLLEYBALL MOVEMENT

20. AMPLIFIERS SPORTS ACTIVITIES VOLLEYBALL