1. 19/12/11Anno Accademico 2010/20111 Universita degli Studi di Pavia Corso di Laurea Interfacoltà in: Comunicazione, Innovazione, Multimedialità COMUNICARE UNA DISCIPLINA SPORTIVA: IL TRIATHLON Relatore: Chiar.mo Prof. Mario Dossoni Correlatore: Chiar.mo Prof. Fabio Muzzio Tesi di laurea di: Matteo Belloni

2. THESIS TARGETS A closer look at how many different sports have evolved from ancient times to today X-rays of all that surrounds the World Triathlon Explanation of the most spectacular and fascinating to bet on the media to spread the image of this triple discipline 19/12/11Matteo Belloni: Triathlon2

3. 19/12/11Matteo Belloni: Triathlon3 WHAT IS TRIATHLON? Triathlon is a sequence of consecutive three sports: swimming-cycling-run to dispute in the exact sequence It provides a constant training, aimed at improving the sport in which you are less accurate, which affects their daily lives There are several categories, variations and gaps that allow samples and beginners, children and adults to reach their goals each

4. 19/12/11Matteo Belloni: Triathlon4 TO WHOM IS DIRECTED AND WHY PRACTICE IT? It is primarily intended for those who want to get involved and create their own winning image, not just in sports It is a sport that helps, at any age, to form the character and deal with life's adversities Gives each participant the opportunity to experience new emotions and to reach their best physical and mental condition

5. 19/12/11Matteo Belloni: Triathlon5 ITALIAN CURRENT VISIBILITY MEDIA In our country there are currently few in-depth sections on national radio (Radio Deejay with Linus), sat- TV (Sky Sport Point Triathlon and synthesis of WCS races on Rai Sport) and sports dailies (Cuttings of simple chronicle on la Gazzetta dello Sport)

6. 19/12/11Matteo Belloni: Triathlon6 FORUMS / SITES / MAGAZINES These are the media used normally, because updated periodically, by triathletes for comparisons, experiences, training sessions, questions, pictures, rankings, news, etc…

7. 19/12/11Matteo Belloni: Triathlon7 BET ON WHAT TO SPREAD THE IMAGE OF TRIATHLON? Implement propaganda campaigns through commercials that exalt the intrinsic peculiarities of triathlon Focusing on the development of the youth sector, in order to achieve success in the international arena and to mobilize public opinion Recommended as alternative sport for those who want to "unwind" after a hard day's work, perhaps taking inspiration from the various champions of other sports that usually are also dedicated to triathlon

8. 19/12/11Matteo Belloni: Triathlon8 REALATION BETWEEN MAIN COMPONENTS It Allows to remain in constant contact with nature, often in places very characteristic, like Hawaii Islands Models the physical appearance from head to foot, and frees the mind from every day worries It helps to be aware of its capacity and is a great personal injection of trust

9. 19/12/11Matteo Belloni: Triathlon9 TRIATHLON STORIES: CHAMPION VERSUS EVERYDAY HERO Champion: demonstration of their potential; to be able to proudly represent their country at international level; to feel part of something rising Everyday Hero: tension before carrying out their business and later exhaustion; involvement of friends and relatives; training comparison with their fellows; reach of the "proper dimension" sensory.

10. 19/12/11Matteo Belloni: Triathlon10 COMMERCIAL You cant become a World Triathlon Champion, but a every day life champion!

11. 19/12/11Matteo Belloni: Triathlon11 CONCLUSIONS At communication level, some good project has been implemented, but there is still much to do if we want to mobilize the masses The elements to value abound: just find the right gunpowder to trigger a media bombardment With a good advertising campaign is a real chance that this emerging sport is establishing itself, increasingly in the future, because it offers a mix of healthy values and secular characteristics