1. Social Media and H1N1 Using Social Media to Manage Your Message Kate Fowlie Communications Officer Contra Costa Health Services 1 Bridging the Gaps: Public Health and Radiation Emergency Preparedness Conference 2011

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3. Why Social Media? What H1N1 showed us: It’s where the people are Access large audience quickly Viral (in a good way) We need to be there to communicate our message Inexpensive and easy to use 3

4. Positive Feedback Jun 11, 2009 “I found that the CoCo County has a profile just for the Health Services Dept….Sometimes I am surprised at the adoption of social media by government…I wouldn’t have expected the Contra Costa County to have a Twitter account. Good for you CoCo County!” -Tweet by local blogger with 3,373 followers 4

5. What CCHS Uses & How Podcasts Twitter Facebook Blogs YouTube 5

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8. Visits to Flu Pages on CCHS Website 8

9. Visits to Cold Weather Tips on CCHS Website Following Tweet 9

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12. Adopting Social Media Deciding What to Use How to Use it Have a strategy & policy Monitor activity/respond 12

13. Challenges and Barriers Staff time Keep it fresh Increased exposure (taking the good with the bad) Appropriate use Doesn’t replace traditional outreach 13

14. Getting the Most Out of Your Social Media Coordinate your social media Return the favor Promote your social media (on website, in press releases, factsheets, etc.) 14

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16. More information CCHS Website: cchealth.org Twitter: http://twitter.com/CoCoHealth Facebook: Contra Costa Health Services mashable.com socialmediagovernance.com Kate.Fowlie@hsd.cccounty.us 16