1. My Business Plan Presentation By: Student Name

2. The Purpose of a Business Plan It allows for Strategic Planning Fundraising Allows investors to see the business outline Provides guidelines for the business to follow

3. Components in a Business Plan Cover Sheet Statement of Purpose Table of Contents Executive Summary Mission Statement Organizational Plan Operational Plan Marketing Plan Financial Plan Supporting Documents

4. Business Industry The business field I will be competing in is the food service industry. This is a hard industry to be in because when customers come back to your restaurant they expect to have everything prepared exactly the way they had it last time. The number of jobs in this industry have been increasing every year. Restaurants made more than $1.3 trillion in gross sales in 2007. Restaurants made more than $1.3 trillion in gross sales in 2007. In the U.S., consumers spent 44 percent of their food budget on meals prepared away from home in 2005, up from 40 percent in 1997.

5. My Plan My business will be a fine dining restaurant. It will offer first-class food in a relaxed atmosphere with reasonable prices. It will offer first-class food in a relaxed atmosphere with reasonable prices. About one fourth of the restaurant will be a dessert bar that will offer specially made coffees, after dinner drinks, and desserts that will be made fresh daily in my kitchen. The menu will be seasonal, New American cuisine with Southwestern and Asian influences. This is a picture of a dish that I created

6. My Motivation for This Plan Fine dining is very popular in my area because it is mostly higher income second home owners that expect nicer dining. Restaurants in the area are not always consistent with service and the quality of food. No other restaurant serves my type of cuisine in the area. No one has a dessert bar attached to their restaurant in the area.

7. Personal Traits As of right now, I am working at a very nice fine dining restaurant in Highlands, NC I believe that I possess the determination, business sense that will come with my college degree and also from watching my parents running two small businesses, and the culinary techniques (such as plating skills, flavoring and knife skills). I also know what people want when they go out for a nice meal because I am currently working in the industry.

8. Reasons for This Business Lack of consistence at the restaurants in my area. The area does not have this type of restaurant. Bounty of fresh vegetables and fruits available.

9. To Whom I Would Show This Plan Lawyers who would help in the opening process Any investors that would want to invest in this business Accountants for the financial part of it

10. Mission Statement The mission of my restaurant will be to provide quality fresh products and exceptional fine dining experiences to my customers that expect nothing but the best. By doing this, we will create a stable company that ensures the well being of my employees, investors and myself.

11. Organizational Plan. I will be the head chef and will be responsible for every aspect of the business ultimately. But my daily job will be to cook, order the food, lead my staff and delegate jobs that I will not have time to do but have to be done on a daily basis in a restaurant. The definitive goal of the restaurant is to make the customers happy so that they will come back. The way to do this is for me to make sure that my restaurant runs like a well oiled machine. Front house staff needs to be dressed appropriately and friendly, waiters and waitresses also need to be dressed properly, attentive to customers needs and up to date on all kitchen specials, kitchen staff needs to be attentive to my requests and capable of doing those requests quickly.

12. Marketing Plan We will sell our product to the second home owners, locals and tourists. Some of our competitors will be other fine dining restaurants in the area which currently include …On The Verandah, Wolfgang's On Main and Lakeside restaurants. My restaurant will be a fine dining restaurant. We propose to sell high quality fresh made to order food. We will be located in Highlands, NC. We intend to serve 120 customers per night during the busier season. Our profit will be approximately $100,000 per year. Promotion will be thru the local Chamber of Commerce and the local magazine. Entrees will be between $15.00 - $30.00. This will be a full service restaurant.

13. Financial Plan Sources & Application of Funding Capital Equipment List Balance Sheet Break-Even Analysis Income Statement Cash Flow Projections Historical Reports (if pertinent)

14. Supporting Documents This business is essential to this area because of the expectations of the wealthy second home owners. They expect a distinct culinary experience when they come to Highlands and this restaurant will provide a cuisine that is not currently available in the area. This business is essential to this area because of the expectations of the wealthy second home owners. They expect a distinct culinary experience when they come to Highlands and this restaurant will provide a cuisine that is not currently available in the area.

15. Credits http://en.wikipedia.org/wiki/Category:Res taurants http://en.wikipedia.org/wiki/Category:Res taurants http://www.plunkettresearch.com/FoodBe verageTobacco/FoodBeverageTobacco Statistics/tabid/248/Default.aspx http://www.plunkettresearch.com/FoodBe verageTobacco/FoodBeverageTobacco Statistics/tabid/248/Default.aspx http://www.sba.gov/smallbusinessplanner/ plan/writeabusinessplan/index.html http://www.sba.gov/smallbusinessplanner/ plan/writeabusinessplan/index.html http://www.qualityinfo.org/olmisj/ArticleR eader?itemid=00005554 http://www.qualityinfo.org/olmisj/ArticleR eader?itemid=00005554