1. Ethiopian Restaurant in India
Business plan
Ethiopian Restaurant in India

2. All leading to a need to experiment and experience Global cuisine…
Executive Summary
Growing globalisation in Indian society
Increasing disposable income as the economy grows
Changes in traditional family structure leading to double income families
Rising business and leisure travel out of India
Increased inbound travel to India
All leading to a need to experiment and experience Global cuisine…

3. Company Background Currently run a chain of restaurants
Indian Cuisine
Kerala Cuisine
Punjabi cuisine
Chinese cuisine
Spanish Tapas Bar
Restaurant chain is present only in metropolitan areas of Bombay, Bangalore and Chennai

4. Market Overview The market is still dominated by Indian Cuisine
While there is a steady growth of interest in Global cuisine

5. Barriers to entry Market is nascent for African food
Low level of awareness on African cuisine
Fewer brands are currently associated with African cuisine

6. Competition
Ethiopian cuisine has spices similar to Indian and Mexican; However hardly any Ethiopian restaurant can be found in Bombay, Chennai, Bangalore
Most the competition will be from restaurants serving other cuisine

7. Product offering Product Pricing Place Promotion
Indianised Ethiopian food
Pricing
High end as in restaurants serving international cuisine
Place
Places with a higher concentration of young, mobile, well – travelled , IT population
Promotion
Digital predominantly

8. Target Segment Young and Young at heart 25+ Urban
Modern; willing to experiment
Exposure to international culture, travel and cuisine
High disposable income, SEC A

9. Operations Manpower & Training
Chefs – With experience in Ethiopian and Indian cuisine; International hire
Trainee apprentices- local hire
Managers- local hire
Waiting staff- local hire
House keeping- local hire

10. Financial Planning Year 1 Year 2 Year 3 Year 4 Year 5
Infrastructure - lease/ rent
COGS
Manpower
Marketing
Expected
Breakeven Period= xyz years
Return on investment (in 5 Years) = x%

11. Timeline Activity Local body licenses/ govt clearance etc.
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Local body licenses/ govt clearance etc.
Infrastructure- Shortlising, Negotiotions, Drawing the contract
Hiring
Marketing
Operations

12. Critical Success Factors
Local clearance
Location
Staffing

13. Thank You!