Download presentation
1
Ethiopian Restaurant in India
Business plan Ethiopian Restaurant in India
2
All leading to a need to experiment and experience Global cuisine…
Executive Summary Growing globalisation in Indian society Increasing disposable income as the economy grows Changes in traditional family structure leading to double income families Rising business and leisure travel out of India Increased inbound travel to India All leading to a need to experiment and experience Global cuisine…
3
Company Background Currently run a chain of restaurants
Indian Cuisine Kerala Cuisine Punjabi cuisine Chinese cuisine Spanish Tapas Bar Restaurant chain is present only in metropolitan areas of Bombay, Bangalore and Chennai
4
Market Overview The market is still dominated by Indian Cuisine
While there is a steady growth of interest in Global cuisine
5
Barriers to entry Market is nascent for African food
Low level of awareness on African cuisine Fewer brands are currently associated with African cuisine
6
Competition Ethiopian cuisine has spices similar to Indian and Mexican; However hardly any Ethiopian restaurant can be found in Bombay, Chennai, Bangalore Most the competition will be from restaurants serving other cuisine
7
Product offering Product Pricing Place Promotion
Indianised Ethiopian food Pricing High end as in restaurants serving international cuisine Place Places with a higher concentration of young, mobile, well – travelled , IT population Promotion Digital predominantly
8
Target Segment Young and Young at heart 25+ Urban
Modern; willing to experiment Exposure to international culture, travel and cuisine High disposable income, SEC A
9
Operations Manpower & Training
Chefs – With experience in Ethiopian and Indian cuisine; International hire Trainee apprentices- local hire Managers- local hire Waiting staff- local hire House keeping- local hire
10
Financial Planning Year 1 Year 2 Year 3 Year 4 Year 5
Infrastructure - lease/ rent COGS Manpower Marketing Expected Breakeven Period= xyz years Return on investment (in 5 Years) = x%
11
Timeline Activity Local body licenses/ govt clearance etc.
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Local body licenses/ govt clearance etc. Infrastructure- Shortlising, Negotiotions, Drawing the contract Hiring Marketing Operations
12
Critical Success Factors
Local clearance Location Staffing
13
Thank You!
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.