1. Sales Promotion Short term incentives, offered to customers to encourage buying

2. Types of Sales Promotions Trade promotions Consumer Sales Promotions Incentives Product Samples Promotional Tie-Ins Product Placement Loyalty Marketing Programs

3. Trade Promotions Slotting Allowances – cash paid to retailer for the costs of placing on shelves Buying Allowances – price discounts by manufacturer to the retailer Trade shows and conventions Sales incentives – rewards for selling products

4. Consumer Sales Promotions Premiums – low cost items given to customers at a discount or for free Include: Coupons – individual or program Factory packs or in-packs – free gifts placed inside package Traffic builders – give aways to come to a special event

5. Incentives Higher priced items earned and given out through contests Include: Sweepstakes Rebates

6. Product Samples Free trial size of a product Get at: Mall Door to door Mail In store or trade show Magazine

7. Promotional Tie-In Arrangement with other manufacturer to create additional sales for both parties Examples: Happy Meals Ford F150 Harley Davidson Edition

8. Product Placement Feature a product in TV shows or movies Example: Burger King Western Burger and The Apprentice

9. Loyalty Marketing Programs Reward customer for making multiple purchases aka Frequent Buyer Programs Examples: Coffee Cards Frequent Flyer Miles