1. 300,000 SPORT TOURISTS TO SRI LANKA BY 2021 KICK-OFF MEETING | JULY 02, 2015

2. CONTENT  About Us  300,000 Sport Tourists to Sri Lanka by 2021- A Prognosis  Malaysia and Sri Lanka Comparison  Tourist Diversification Research  The Three Stages to 300,000 add. Tourists to Sri Lanka  AGSEP Initiative  References 2 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

3. ABOUT US Government Associated Organisation Founded in 1989 by Dr. Dietmar Döring More than 5.000 athletes took part in the sports exchange events Local sport teams compete in a friendly manner with foreign teams Aim: Creating long term peace through sport events 3 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

4. 300,000 SPORT TOURISTS TO SRI LANKA BY 2021- A PROGNOSIS  Over 5.000 German sports men and women came to Sri Lanka  Each of them spent about 2.000 Euro per stay.  Consequently, a total monetary return benefit to the Sri Lanka economy amounted to: 10 Mio. Euro = 1,500,000,000 LKR  300,000 additional tourists to Sri Lanka by 2021. Expand the programme to other European countries.  The economic benefits for Sri Lanka if each tourist spends approx. 2000 Euro per stay: 600 Mio. Euro = 90,000,000,000 LKR 4 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

5. MALAYSIA AND SRI LANKA COMPARISON Sri Lanka 1 Malaysia 2 Population in Mio.21,928,3 Tourists in Mio.1,2725,72 Tourists per capita0,060,91 5 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM” 1: http://www.sltda.lk/sites/default/files/Annual_Statistical_Report-2013.pdf 2: http://corporate.tourism.gov.my/research.asp?page=facts_figures

6. MALAYSIA AND SRI LANKA COMPARISON 6 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

7. MALAYSIA AND SRI LANKA COMPARISON 7 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

8. TOURIST DIVERSIFICATION RESEARCH 8 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

9. THE THREE STAGES TO 300,000 ADD. TOURISTS TO SRI LANKA 9 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM” AGSEP Germany Sri Lanka AGSEP Germany Sri Lanka NL HU CH AU THA MY MAL FR AGSEP Sri Lanka Germany MAL 1.Stage2.Stage3.Stage

10. AGSEP INITIATIVE 10 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

11. REFERENCES 11 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

12. REFERENCES 12 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

13. REFERENCES 13 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

14. REFERENCES 14 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

15. REFERENCES 15 A.G.S.E.P. RESEARCH “THINK TANK ON INNOVATIVE TOURISM”

16. THANK YOU FOR YOUR ATTENTION KICK-OFF MEETING | JULY 02, 2015