1. T HE STOCK MARKET

2. I NVESTING IN STOCKS Represents ownership Stockholder owns a percentage of interest in firm, consistent with the outstanding stock held

3. I NVESTING IN STOCKS Returns consist of: 1. Dividends 2. Capital gains, the difference between sale price and purchase price Returns are not guaranteed

4. I NVESTING IN STOCKS Stock does not mature Residual claimant Right to vote There may be different classes of common stock carrying difference either in distribution of dividends or voting rights

5. C OMMON STOCK VS. PREFERRED STOCK Preferred stock ownership interest like common stock But carries a fixed rate of dividend like bonds Prices are relatively stable because of fixed dividends unlike common stock

6. C OMMON STOCK VS. PREFERRED STOCK Do not carry voting rights unless firm defaults dividend payments Priority over claim on asset after bond holders but before common stock holders Dividends are not tax deductible like common stock dividends

7. H OW ARE STOCK SOLD Organized stock exchanges Over the counter markets Electronic communication networks

8. E XCHANGE TRADED FUNDS 1. They are listed and traded as individual stocks on a stock exchange. 2. They are indexed rather than actively managed 3. Their value is based on the underlying net asset value of the stocks held in the index basket. The exact content of the basket is public so that intraday arbitrage keeps the ETF price close to the implied value.

9. C OMPUTING THE VALUE OF ANY ASSET Computing the value today of all cash flows the investment will generate over its life

10. C OMPUTING THE PRICE OF COMMON STOCK Value in today’s dollars of all future cash flows

11. O NE PERIOD VALUATION MODEL

12. G ENERALIZED DIVIDEND VALUATION MODEL

13. G ORDON GROWTH MODEL P 0 = D 1 / (k e -g) 1. Dividends are assumed to continue growing at a constant rate forever 2. The growth rate is assumed to be less than the required return on equity

14. P RICE EARNINGS VALUATION MODEL Price-earnings ratio measures how much market is willing to pay for $1 of earnings of the firm A high PE has two interpretations: 1. A higher-than-average PE may mean that the market expects earnings to rise in the future. This would return the PE to a more normal level. 2. A high PE may alternatively indicate that the market feels the firm’s earnings are very low risk and is therefore willing to pay a premium for them.

15. P RICE EARNINGS VALUATION MODEL

16. H OW MARKET SETS SECURITY PRICES 1. Price is set by the buyer willing to pay the highest price. The price is not necessarily the highest price the asset could fetch, but it is incrementally greater than what any other buyer is willing to pay 2. Market price will be set by the buyer who can take best advantage of the asset.

17. H OW MARKET SETS SECURITY PRICES 3. Superior information about an asset can increase its value by reducing its risk

18. E RRORS IN VALUATION Problems in estimating growth Problems with estimating risk Problems with forecasting dividends