1. ONLINE BUSINESS Internet Marketing

2. WHAT IS INTERNET MARKETING?  Achieving marketing objectives through applying digital technologies.  The application of internet and related digital technologies in conjunction with the traditional communications to achieve marketing objectives.  E-Marketing: - Achieving the marketing objectives through use of electronic communication technologies.

3.  Smith and Chaffey (2005) say that e-marketing can be used to support the aims as followed: a.Identifying: for marketing research to find out customer’s needs and demands. b.Anticipating: The internet provides an additional channels by which customers can access information and make purchases. c.Satisfying: achieving customer’s satisfaction through electronic channel

4.  Digital marketing: -Has a similar meaning to electronic marketing. -Both describe the management and execution of marketing using electronic media such as the web, e-mails, interactive TV and wireless media in conjunction with digital data about customer’s characteristics and behavior.

5. DIGITAL MARKETING  Involves: 1.Applying these technologies which from online channels to market: emails,web, databases,mobile/wireless TV 2.Achieving these objectives: support marketing activities aimed at achieving profitable acquisition and retention of customers. 3.Through using marketing tactics: recognising the strategic importance of digital technologies and developing a planned approach to reach and migrate customers to online services through e-communication an traditional communications