2. UNIVERSAL SPORTS’ INCOME STATEMENT Sales$1,050,000 COGS777,000 Gross Profit$273,000 Selling and administrative expense231,000 Operating income$42,000 Tax expense (30%)12,600 Net Income$29,400 What would Universal Sports’ net income be if sales volume increased by 10%?

4. 4 TYPES OF COST BEHAVIOR Variable Fixed Step-Variable Mixed

5. IT’S TIME FOR A STUDY BREAK! You’ve been studying for several hours and are getting ready to take a study break, so you break open a nice cold can of soda. Just then the doorbell rings and in come three friends. © Roman Sigaev/iStockphoto

6. HERE’S THE DRINK BILL FriendsCost per canTotal cost 1$0.75 2 $1.50 3$0.75$2.25 4$0.75$3.00

7. VARIABLE COST Total cost varies proportionately with changes in volume Cost per unit remains constant with changes in volume

8. LET’S ORDER PIZZA! The soda didn’t do the trick, so you order two large pizzas from your favorite pizza place. After ordering, more friends begin to arrive and ask to join your study break. © Lisa Thornberg/iStockphoto

9. THE PIZZA BILL… FriendsTotal costCost per person 1$12.00 2 $ 6.00 3$12.00$ 4.00 4$12.00$ 3.00

10. FIXED COST Total cost remains constant with changes in volume Unit cost changes inversely with changes in volume Fixed relationship only holds over the relevant range

11. REMEMBER TO KEEP IT CONSTANT FriendsCost per canTotal cost 1$0.75 2 $ 1.50 3$0.75$ 2.25 4$0.75$ 3.00 FriendsCost per personTotal cost 1$12.00 2$ 6.00$12.00 3$ 4.00$12.00 4$ 3.00$12.00 Variable Cost Fixed Cost

12. COMMITTED VS. DISCRETIONARY Depends on the time frame over which the costs are incurred and fixed. How quickly can you renegotiate the fixed cost? What effect will reducing the cost to $0 have on the long-term health of the company? CEO salary, advertising contract, factory lease, auto lease

13. WE NEED TO ORDER MORE PIZZA! Two large pizzas won’t satisfy everyone’s hunger. You need ½ a pizza for each person. © Vasko Miokovic/iStockphoto

14. STEP COST Cost remains fixed in total over small range of volume or activity These small ranges are smaller than the relevant range of fixed cost Give some examples

15. HOW DO STEP-VARIABLE COSTS DIFFER FROM FIXED COSTS? The range of activity for the cost is smaller for step-variable costs Step-variable costs are more easily and more quickly adjusted

16. MIXED COST Cost contains both fixed and variable components Total cost AND unit cost varies with changes in volume Also called semi-variable cost Examples? Fixed component Variable component

17. MIXED COST EXAMPLE Variable costs = $0.75 per person Fixed costs = $12.00 FriendsTotal cost (pizza and soda)Cost per person 1$12.75 2$13.50$ 6.75 3$14.25$ 4.75 4$15.00$ 3.75

19. REVISITING COST BEHAVIOR How do we break a mixed cost into its fixed and variable components?

20. REALITY

21. WHICH LINE BEST ESTIMATES TOTAL COST?

22. THE SCATTERGRAPH METHOD

23. USING THE STRAIGHT-LINE COST FORMULA Where: y is total cost m is the variable cost per unit x is the level of activity (number of units) b is total fixed cost y = mx + b

24. ESTIMATING THE SCATTERGRAPH LINE y = mx + b y = + $500

25. THE HIGH-LOW METHOD This is an algebraic method to break out the fixed and variable components of a mixed cost Based on two extreme points during a period – the highest activity level and the lowest activity level

26. THE MECHANICS OF HIGH-LOW STEP 1: Find the high and low points in terms of activity level STEP 2: Compute the variable cost per unit STEP 3: Calculate the fixed cost using either the high point or the low point. STEP 4: Complete the cost equation y = mx + b.

27. REGRESSION ANALYSIS Statistical technique to calculate variable and fixed components of mixed costs Gives the “best” line that fits a set of cost points Easy to do with Excel

28. REGRESSION WITH EXCEL – VARIABLE COST

29. REGRESSION WITH EXCEL – FIXED COSTS

30. LET’S PRACTICE Problem 2-16 © Michal Kram/iStockphoto

32. WHAT IS “CONTRIBUTION MARGIN”? Sales Revenue – Total Variable Expenses Contribution margin is the revenue remaining to cover fixed costs and provide profit after variable expenses have been covered Contribution Margin Ratio =

33. CONTRIBUTION INCOME STATEMENT Sales Revenue -Variable Expenses =Total Contribution Margin -Total Fixed Expenses = Net Income

34. LET’S BUILD A CM INCOME STATEMENT

35. HERE IT IS…

36. A BETTER FORMAT