1. INTRODUCING THE NEW CAMILEO RANGE

3. Why CAMILEO A quick glance at the camcorders’ market

4. Camcorder Market Figures (Source: Futuresource 2008) A growing segment in a shrinking market

5. Pocket Video Camera Market Development Annual Shipments (000 Units) Camcorder Market Figures (Source: Futuresource 2008) A continuous positive trend

6. Hyper/Super markets 35% Internet Only Retailers 30% Computer Shops 5% CE Specialists 25% Others (including TV shopping, mail order etc) 5% Pocket Video Camera Channel Distribution Western Europe (Source: Futuresource 2008) Online purchases are almost 1/3 of total sales in Europe

7. CAMILEO Unique Selling Points

8. Full range of products to satisfy different customer’s needs Glossy finish Distinctive Camileo Red Tag HD (1080p)

9. High Definition for everybody with no trade- offs on quality

10. CAMILEO is extra slim and extra light 1.8 centimetres only Less than 120 grams

11. Easy upload to TM Editing and sharing videos is now even easier

13. CAMILEO the range

14. H20 : True Handy style design Main Features 1080p, HD Resolution Digital H.264 HD Video Camcorder Digital Still Camera HDMI Digital AV output Card Reader What you get 5 x optical zoom lens, 4 x digital zoom (2X for 1080p) 5MP CMOS Sensor, 3” TFT LCD Video Stabilization Night mode for Movie/Picture Special Effects for Video/Still Why it’s great New design with glossy LCD cover HD Resolution (1080p) 5x optical zoom Attractive pricing

15. P10 : Compact but fully equipped Main Features 1080p, HD Resolution Digital H.264 HD Video Camcorder Digital Still Camera HDMI Digital AV output Card Reader What you get 5MP CMOS Sensor Digital Zoom 4X, (2X for 1080P) 2.5” LCD, 128MB Nand Flash Memory Video Stabilization Night mode for Movie/Picture Special Effects for Video/Still Why it’s great Entry level HD 1080p Camileo P-series product High Definition Resolution (1080p) 4X Digital zoom (1080p 2X) Attractive price for an HD 1080p Camcorder

16. P30 : Fun in your pocket Main Features 1080p, HD Resolution Digital H.264 HD Video Camcorder Digital Still Camera HDMI Digital AV output Card Reader What you get 5MP CMOS Sensor 5X Optical Zoom; 4XDigital Zoom (2X for 1080P) 2.5” LCD, 128MB Nand Flash Memory Video Stabilization Night mode for Movie/Picture Special Effects for Video/Still Why it’s great High end Camileo-P series product Stylish with new ID Attractive pricing for a 5X Optical, HD 1080p Camcorder

17. S10 : It’s so thin! Main Features 1080p, HD Resolution Digital H.264 HD Video Camcorder Digital Still Camera HDMI Digital AV output Card Reader What you get 5MP CMOS Sensor 2.5” LCD Digital Zoom: 4X, (2X for 1080P) 128MB Nand Flash Memory Video Stabilization Night mode for Movie/Picture Special Effects for Video/Still Why it’s great Entry level HD 1080p 4X Digital zoom (1080p 2X) Ultra Slim, Compact, perfect for your pocket Attractive price for an HD 1080p Camcorder

18. Target segments Teenagers / Promotional Adults Parents and Grandparents Trendies 119 € 249 € 189 € 149 €

20. Communication assets

21. Brand new multimedia website Datasheets Flyers

22. www.toshiba-multimedia.com

23. Flyers Front Back

24. Datasheets for all products Front Back

25. What to look for on the shelf