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Published byMorgan Ferguson Modified over 9 years ago
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Growing up Organic… Patrick O’Flaherty
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FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic 2003 - Voted UK’s Best Organic Soft Drink 2004 - Winner of London’s most environmentally friendly company and Organic Food Awards 2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards 2006 - Gold, Silver and Bronze at The Great Taste Awards 2007 - Finalist at Beverage Innovation Awards
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so where did it start…
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living the brand…
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commandments (our pride & passion) 5
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lose the beard… …and sandals 1
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BLAH.......……GREEN BLAH, SUSTAINABLE, BLAH, BLAH, HEALTH, BLAH, BLAH, BLAH…….
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just being ‘sustainable and organic’ is not enough… 2
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‘consumer-appeal’ ‘taste’ ‘sustainability’ ‘healthy’ ‘Innovation!’ ‘quality’
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holding the vision…
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….if it’s easy, there’s an issue… 3
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If there’s an easy solution – question it… Don’t ‘greenwash’
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knowing who’s who in the green consumer world… 4
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Source: Business Insights Key features influencing consumers to purchase ethical products over the next 5 years
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Source: Business Insights Manufacturer initiatives in changing consumer attitudes towards ethical products
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building the brand…
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NGD 5
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Source: Business Insights % share of ethical products launched by claim
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thanks for listening…..
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