1. Personnel Department Public Safety Recruitment Request for Qualifications Pre-Proposal Conference

2. City of Los Angeles Personnel Department Staff Bruce Whidden,Public Information Director PSB Recruitment Personnel Department 700 E. Temple Street, Room 150 Los Angeles, CA 90012 (213) 473-9080 Roberta “Bobbi” Jacobsen, Fiscal Operations Administrative Services Personnel Department 700 E. Temple Street, Room 375 Los Angeles, CA 90012 (213) 847-9375 Irene Gonzalez, RFQ/Contract Administrator PSB Recruitment Personnel Department 700 E Temple Street, Room 150 Los Angeles, CA 90012 (213) 473-9081

3. Recruitment Historical Overview Public Safety Bureau’s Role:Public Safety Bureau’s Role: Coordinate recruitment campaigns, special events, advertising, media and press releases for Police Officer and Firefighter hiringCoordinate recruitment campaigns, special events, advertising, media and press releases for Police Officer and Firefighter hiring Manage contractual services, hiring budget and graphics design of materialsManage contractual services, hiring budget and graphics design of materials Manage JoinLAPD.com, JoinLAFD.org & Personnel Department’s public safety websitesManage JoinLAPD.com, JoinLAFD.org & Personnel Department’s public safety websites

4. Recruitment Historical Overview LAPD & LAFD Recruitment Section Role:LAPD & LAFD Recruitment Section Role: Participate in events assigned by PSB including: job fairs, college presentations & community eventsParticipate in events assigned by PSB including: job fairs, college presentations & community events Provide information to Police Officer & Firefighter candidates already in the hiring processProvide information to Police Officer & Firefighter candidates already in the hiring process Mentor candidates throughout the processMentor candidates throughout the process Coordinate with PSB to plan & execute recruitment campaigns, advertising, media coverage & special eventsCoordinate with PSB to plan & execute recruitment campaigns, advertising, media coverage & special events Focus recruitment effort toward underrepresented groups, including womenFocus recruitment effort toward underrepresented groups, including women

5. Recruitment Goals Achieve a capable, competent applicant pool reflecting the ethnic diversity of the City of Los AngelesAchieve a capable, competent applicant pool reflecting the ethnic diversity of the City of Los Angeles Ensure that minorities & women are included through focused outreachEnsure that minorities & women are included through focused outreach Fill all open vacancies with the most qualified candidates possibleFill all open vacancies with the most qualified candidates possible

6. Scope of Work Requirements/ Description of Services to Be Provided

7. Deliverables – Police & Fire Recommendations to include:Recommendations to include: Wide range of contacts in different markets dealing with electronic and non-electronic media buying servicesWide range of contacts in different markets dealing with electronic and non-electronic media buying services The experience and qualifications of the principals of the firm who will perform the workThe experience and qualifications of the principals of the firm who will perform the work An explanation of how total costs for media buying services are determined and the allotment between electronic and non- electronic mediaAn explanation of how total costs for media buying services are determined and the allotment between electronic and non- electronic media

8. Deliverables – Police & Fire Recommendations to include:Recommendations to include: A list of potential value-added and/or public service offerings the company can offer the City of Los AngelesA list of potential value-added and/or public service offerings the company can offer the City of Los Angeles Media outlets and purchasing recommendationsMedia outlets and purchasing recommendations Sample buy for LAPD recruitment using a fictitious strategic purchase budget of $500,000Sample buy for LAPD recruitment using a fictitious strategic purchase budget of $500,000

9. Deliverables – Police & Fire Work Specifications:Work Specifications: Selection of media buying services, utilizing local, regional, and national resources, that attract the candidates from diverse backgroundsSelection of media buying services, utilizing local, regional, and national resources, that attract the candidates from diverse backgrounds Maintaining a contact list of media buying services and the corresponding current rates and special offersMaintaining a contact list of media buying services and the corresponding current rates and special offers Researching past performances and target audiences of media buying agenciesResearching past performances and target audiences of media buying agencies

10. Deliverables – Police & Fire Work Specifications:Work Specifications: Developing an up to date timeline of the progress and effectiveness of chosen media buying servicesDeveloping an up to date timeline of the progress and effectiveness of chosen media buying services Exploring opportunities provided by sectors, branches, or those related to media buying service agencies and the competitive marketExploring opportunities provided by sectors, branches, or those related to media buying service agencies and the competitive market

11. Request For Qualifications Schedule Estimated dates for the RFQ process. The City reserves the right to adjust this schedule when appropriateEstimated dates for the RFQ process. The City reserves the right to adjust this schedule when appropriate DateEvent February 7, 2007Release RFQ to potential proposers February 16, 2007Deadline to submit Pre-Proposal Questions March 1, 2007Pre-Proposal Conference March 12, 2007DEADLINE TO SUBMIT PROPOSAL March 13, 2007 Begin RFQ evaluations TBDOral presentations TBDSelection or Rejection

12. Question & Answer