1. 1 Introduction September 2010

2. 2 William Hill Snapshot 2  Founded in 1934 by Mr William Hill  A household name in the UK  Listed on the London Stock Exchange (WMH.L) −Market capitalisation c€2bn/Enterprise value c€3bn − € 1.2bn revenues −FY09 EBIT €400m  No. 1 operator of betting shops in the UK −2,300 shops, 8,700 machines  A leading pan-European online gaming operator −Over 1.3m active customers  Over €20bn worth of bets and wagers annually  Over 16,000 employees worldwide

3. 3 Leading Positions In Both Retail and Online 3 RETAIL ONLINE UK Betting Shop Market Share EBIT Per Shop (WMH vs No.2 Operator) 2009 Net Gaming Revenue (£m) 2009 EBIT (£m)

4. 4 William Hill Online (WHO) Senior mgt, head office functions, Sportsbook, gaming, English language customer support, website design, IT product managers Gibraltar Marketing, affiliate management, VIP management (gaming) and CRM Israel Non-English language, multi-lingual customer services Bulgaria Chat and email customer services Back-office functions Philippines  Joint Venture between William Hill (71%) and Playtech (29%) formed in Dec ‘08  Playtech is a leading global gaming software developer listed on the London Stock Exchange (PTEC.L)  William Hill offers a complete integrated range of online betting and gaming products including casino, poker, skill games, sports, racing and bingo  Customers in 120 Countries  Sites in 21 different languages  Fast growing: H1 2010 performance −Net revenue growth: +24% −EBIT growth: +43% −c500,000 new accounts

5. 5 What we offer the Austrian customer 5  Over 75 years of experience and expertise  An unmatched passion for betting  A fully-localised Austrian site  The most competitive odds  The widest range of markets and betting opportunities - all sports across all continents - news, current events, show business, X Factor etc - financial markets  Market leading in-play offer over 100 in-play markets on every Bundesliga game  24/7 customer service via telephone, email and chat  A safe, secure experience – we manage over €500m of deposits every year

6. 6 Rapid Mobile Growth 6 Mobile gambling is exploding driven by the rapid growth of smart phones.  The ability to bet any time, anywhere  Simplified betting, targeted apps  Geolocation and personalisation to deliver smoother experience  By 2012 we believe that 50% of all bets will be placed from mobile devices