2. True Wireless - No Strings Attached Jill Mecklenburger, AuD Principal Audiologist Jay Sheehan, PhD Professional Trainer

3. Learning Objectives Increase understanding of wireless technology Understand the unique benefits of Beltone Direct Line accessories Incorporate Direct Line into your practice

4. True™ Is Truly Amazing! Coyote 4 chip – –2 times faster, 4 times more memory Separate chip dedicated for processing of wireless applications – –Wireless Fitting – –Direct Line Accessories

5. Wireless Yesterday

6. Wireless Today

7. Why Wireless? Problems exists with background noise, distance, and reverberation Partial solution is a directional microphone – –Improves SNR Effective solution is wireless technology – –Maximizes SNR – –Control over phone and media mixing

8. Common Types of Wireless Technology Internet Radio frequency (RF) – –Bluetooth is just one Infrared (IR) Magnetic Induction

9. Bluetooth Basics Harold Bluetooth 2.4 GHz ISM band Several applications or profiles Most common are: – –Head set (BT cell phones, BT land lines) – –Hands-free (BT car phones, land lines using a BT adapter)

10. Bluetooth Buzz

11. Bluetooth Versions First generation, 1.0 and 1.2 – –Passkey required Second generation, 2.1+EDR – –Most current Versions 3.0 and 4.0 (launched in 2009) – –Not relevant to voice

12. Headset Profile

13. Hands-Free Profile

14. Alternative Hands-Free

15. Bluetooth Terms Pair – introduce Connect – say hello Enable – wake up

16. Market Research on Wireless Accessories Effective at achieving optimal SNR Increases customer satisfaction Have complex set-up procedures Practitioners sell to savvy end-users

17. Beltone Direct Line Accessories Remote Control TV Link Phone Link More products to be added to this product family, to further improve the possibilities for the hearing impaired to connect to the outside world.

18. Beltone Direct Line Strategy Direct Line IS... Simple and easy to use Direct Line is NOT... Complex set-up of accessories

19. 1. Press pairing button on accessory 2. Within 20 seconds, fully open and close the battery door of the hearing aid 3. Listen for melody confirmation IT’S THAT EASY!!! IT’S THAT EASY!!! Manual Pairing

20. What’s So Special? Unique wireless system  Beltone proprietary algorithm in 2.4 GHz band Robust connection  up to 23 ft Low latency  no delay or echo High data capacity  excellent signal quality Low transmission power  better efficiency

21. Map of Direct Line

22. Remote Control Overview Remote control with color display Functions: – –Home button – –Volume control + / - – –Program change button P – –TV Link button Access to Beltone TV Link Volume and program changes can be made individually for every hearing aid, or for both hearing aids simultaneously

23. Direct Remote Control Pairing button is on the back, under battery cover Works with 2 AAAA batteries only Range is 5 feet from hearing aids

24. Remote Control Symbols Searching for left and right HI Left HI in P1 Right HI searchingLeft and right HI in P1 Searching for Beltone Direct TV Link Connected to Beltone Direct TV Link

25. Remote Control Symbols VC change on left HI only No TV Link found after 10 seconds Phone Link or AutoPhone connected to HI KeyLock active Remote Control battery is low

26. TV Link Overview The first system to offer direct audio streaming directly to the hearing aid! Install and fuhgetaboutit

27. TV Link Installation Snapshot 1. Mono / Stereo Switch 2. RCA Line Input 3. Mini-USB Power Supply 4. Pairing Button

28. TV Link Controls Snapshot 1. Volume control (+ up, - down) 2. Lights: Green = Power ON Amber = Activity 3. Channel indicator: Amber = Active channel

29. TV Link Placement For optimal performance (sound quality and range) the following are: –PREFERRED, Wall mount –PREFERRED, Table stand –MARGINAL, Flat placement at 90° (to plane of TV) –BAD, Flat placement straight

30. Multiple Streams Possible One TV Link can send sound to multiple hearing aids! One hearing aid can receive signals from up to 3 streamers!

31. TV Link Streaming Latency Fastest wireless protocol in the industry Only 18 ms latency! Listener is in sync with eyes and ears At ~40 ms or greater, you experience: – –audio-visual delay (speech is seen, then heard) – –echo effect (speech is heard acoustically, then wirelessly)

32. TV Link vs. Competition Time delay Original signal 18 ms 45 ms 65 ms 120 ms* Lip sync threshold Brand O Brand S Brand P

33. Direct RC with TV Link ”TV Link” button to activate streaming ”P” button to return to previous program ””Home” button to return to default

34. Phone Link Overview Beltone link to instruments Bluetooth link from phone Built-in microphone Volume Control Rechargeable Range – –3 ft to instruments – –33 ft to phone

35. Phone Link Snapshot 1.Volume Control 2.Mini-USB for charging 3.LED indicator 4.Own voice inlet 5.Multifunctional button 6.Clip 7.Pairing button

36. Beltone Direct Line Phone Link: Wearing & Placement Microphone port is located on top of Phone Link (should be no farther than 1 ft away from the mouth) Clipped to clothing

37. But Wait, There’s More…

38. But Seriously, Folks… Wireless Fitting

39. What is it? Solus Pro Airlink interface

40. What Are the Benefits of Wireless Fitting? Convenience – –No cable or cord decisions Comfort – –Patient only has to wear the hearing instruments – no cables, boots or heavy cords Faster, more efficient fittings Allows for an easier demo – –No wires to entangle the patient during AVE demonstrations

41. You know you want to do it!

47. The Competitive Field – Wireless or Wiremess ? “Brand P” “Brand O” “Brand S”

48. Strengths and Challenges Remote Control – –Easy to read display, intuitive function TV Link and Air Link – –Industry first! – –No intermediate device like competitors Phone Link – –Finally, a discreet Bluetooth device Remote Control – –Unable to modify noise reduction algorithm TV Link and Air Link – –TV Link usage will increase battery consumption Phone Link – –Does not support the A2DP Bluetooth profile

49. FEATUREBELTONE Bluetooth Phone Functionality xxxx Discreet Bluetooth transceiver x Audio/TV > 1listeners and transmitters x Audio/TV signal has no perceptible delay x Audio/TV signal is completely wireless x Programming is completely wireless

50. Summary We live in a wonderful world of wireless technology There are a number of unique benefits of Beltone Direct Line accessories The end-users of today are more savvy than you think Make all of your patients aware of this opportunity!