1. Tyrza Nanlohij Jasper Zaar Michelle Ponty The New Strategy

2. Introduction Strengths and weaknesses Solutions New strategy

3. Swot-analysis

4. Solutions

5. Cut the direct sales

6. Create a new webpage Create an online shop Easy to order system Shopping card Extra advantage

7. Improve communication Improved supply chain Easy to track system Connection between distributor and stores NO mistakes anymore

8. Sales departments

9. New sales departments

10. Products Cut products Same price, better quality Better overview of all products Global products

11. Outdated image Create new logo New mission statement Create a new product

12. New Strategy

13. Old logo H A Z E L A Company For Women

14. New logo

15. New mission statement Hazel‘s mission is to provide women from all over the world with high-quality products in stores and via its website to contribute to their beauty and confidence.

16. New Product – Black Beauty Eye shadow Glitter and Glamour Magic Effect

17. Darkness: Brightness:

18. Conclusion Cut direct sales Create a new webpage Improve communication Decrease sales departments Cut products - same price, better quality Stay global New logo, mission statement and product