1. The Wellness Movement & Juice Plus+
Why Juice Plus+ is the right choice for your ‘health’ and your ‘wealth’

2. Health & Wealth
“All too often we lose our health chasing wealth, only to lose our wealth trying to regain our health.” “Chasing Wealth” is the Old Normal

3. The New Normal
“RECOVERY”?!

4. Direct Sales/Home-Based Businesses
May 15, 2009
Direct sales (like Avon, Mary Kay) offer recession-proof jobs
While he searched for another job, Lapp began working alongside his wife in a business based in their Temecula home, selling nutritional supplements made by a direct-sales company.
"It's paying our mortgage, our car payments … putting food on the table," says Lapp, 55.
"It was our 'Plan B' that turned into our 'Plan A’.“

5. Model for predicting Growth: the S-Curve
Saturation
Growth
Inflection
Point
Most products
& businesses fail:
96% in the first 10 years
Ideal time to get involved

6. The S-Curve in Mobile Phones
Innovation
Growth
Maturity
100
90% 90
Saturation 80 70 60
50%
Percent of Households 50 40
Inflection
Point 30 20
10% 10
.1% 2%
1981
1990
1994
2001
2009
Source: Forrester, Census Bureau

7. Product Transition  Period of Discontinuity Where S-Curves Collide
Foster Richard; Innovation 1988
New Product Line:
Services
Discontinuity
1990’s
Growth
Chaos Confusion
Turmoil
Fear
Old Product Line: Hardware &
Software
Time

8. Born out of the failure of the Illness Care Industry
The Growth
of the Wellness
Movement
Born out of the failure of the Illness Care Industry

9. Healthcare Discontinuity  Wellness Movement Peter Drucker: Application of S-Curve To Healthcare
Today
Growth
Illness X
Time

10. U.S. Health Picture - Chronic Disease Projected To Grow
100%
By 2030
80%
62%
The Milken Institute
60%
54%
53%
41%
39%
40%
31%
29%
Mental Disorders
20%
Heart Disease
Hypertension
Pulmonary
Cancers
Diabetes
Stroke 0%
“This generation of children has a shorter life expectancy than their parents.”
~ Dr. David Katz, Yale University

11. = $7,000 per person per year Half is avoidable
(market value of all final goods and services produced in a year)
$2.5 trillion =
$7,000
per person
per year
Half is avoidable

12. Blame the Baby Boomers! 77 million of us Aged 46-65 Growing Burden:
National Debt ($14.4 trillion >$4b daily)
State Debt (under water  bankruptcy?)
Social Security System (under water  bankrupt by 2035)
Medicare (under water  bankrupt by 2050, 2040, , 2024)

13. Healthcare Discontinuity  Wellness Movement Peter Drucker: Application of S-Curve To Healthcare
Growth
Today
Chaos Confusion
Turmoil
Fear X
Illness
Time

14. Healthcare Discontinuity  Wellness Movement Peter Drucker: Application of S-Curve To Healthcare
Save
$100
Trillion
over
40 Years
Source:
The Milken Institute
Wellness
Destined to be a
$1 trillion+ industry
Growth
Today
Illness X
Time

15. The Future - For You, For Your Family
Amount %
Trend
Average Household Income
$50,000
100%
Average Healthcare Costs
< $15,000 >
< 30% >
Average Household Taxes
< $11,000 >
< 21% >
Balance After Tax & Healthcare
$24,000
49%
“Healthcare costs now cause a bankruptcy in America every thirty seconds”
President Barack Obama (February 2009)

16. How to Survive & Thrive with the “New Normal”
Capitalize on the
Growth Stage
in the
Wellness Movement

17. NSA: the Company behind Juice Plus+
Founded in 1970, Financially Sound
Privately held, debt free
Multiple success stories over 40 years
over $8 billion in sales
Proven in all cycles
Business Start-Up Failure Rates (Pre-Recession)
1 year – 50% 5 years – 80% 10 years – 96%

18. Product Transition  Period of Discontinuity
Juice Plus+
Discontinuity
Chaos Confusion
Turmoil
Fear
Growth
Smoke
Detectors
1970
Air & Water
Filtration
1980
Time

19. NSA: the Company behind Juice Plus+
Founded in 1970, Financially Sound
Privately held, debt free
Multiple success stories over 40 years
over $8 billion in sales
Proven in all cycles
Leadership: Visionary + Integrity
Business Start-Up Failure Rates (Pre-Recession)
1 year – 50% 5 years – 80% 10 years – 96%

20. NSA Mission Statement (1970  Future)
“To build a stable and lasting company that will help as many people as possible to realize their dreams. “
Jay Martin
President & Founder
Their dreams - emphasis
Focus on quality of peoples’ lives,
Core Philosophies - and take care of the interests of your customers, distributors, employees and business partners ahead of your own - you’ll be just fine.
Wellness Program - culture example

21. NSA: the Company behind Juice Plus+
International (22 markets)
Long-term core relationships in place
Sales & support systems in place
Investing in the Future
Most successful product line: Juice Plus+
$4 billion sold in 18 years
Primary Clinical Research on Juice Plus+

22. Since March 1993 Vine-ripened Fruits, Vegetables Grains & Berries
In Capsules and
Soft Chewables
For those who can’t, don’t or won’t eat 9-13 servings a day
Most thoroughly researched brand name nutritional product in history
#1 selling nutritional product in a capsule in the world

23. Prove Everyone Needs It Entrance Barrier to Competition
Juice Plus+ Primary Clinical Research
18 Published Studies
Prove Everyone Needs It
increases Anti-oxidants in the blood
reduces Oxidation (free radical damage)
supports the Immune System
protects/repairs DNA
improves Cardiovascular Wellness
reduces Systemic Inflammation
improves Gum Health
improves Skin Health
reduces symptoms of the Common Cold
improves Athletic Recovery/Performance
Entrance Barrier to Competition
Objective forum - our product packs a nutritional punch.
There are 15 published studies where the effectiveness of JP+...
Competitive edge - JP+ the most researched product of its kind in the world.
Bio -10 to 16
Oxidative stress - 7 to 9
Immune 3 to 4
DNA 3 to 4
Cardiovascular Wellness 5-6
Gum health
Inflammatory load
Skin health

24. Juice Plus+ Research Affiliations
“The most thoroughly studied and published brand name nutrition in history”
Brigham Young University
Charité University, Berlin, Germany
Georgetown University
King’s College, London, England
Medical University of Graz, Austria
Medical University of Vienna, Austria
Tokyo Women’s Medical University, Japan
University of Arizona
University of Birmingham, England
University of California, Los Angeles
University of Florida
University of Maryland School of Medicine
University of Milan, Italy
University of Mississippi Medical Center
University of North Carolina-Greensboro
University of South Carolina
University of Sydney, Australia
University of Texas Health Science Center
University of Texas/MD Anderson
University of Würzburg, Germany
Vanderbilt University School of Medicine
Wake Forest University (funded by the NCI-National Institutes of Health)
Yale University-Griffin Hospital Prevention Research Center
There are currently 23 past and present research locations for the completed and on-going investigations.

25. Doctors Recommend Juice Plus+
MDs
DOs
DCs
Dentists
PhDs
Tens of thousands of health-care professionals around the world embrace Juice Plus+ and share it with their patients, friends and families

26. Bear Grylls Has used Juice Plus+ since he was a teenager
World-wide spokesperson for Juice Plus+

27. Juice Plus+ is Foundational
Fruits and vegetables have been around since the dawn of time and will be part of a good diet from now until eternity.
Juice Plus+ is like exercise, a good diet and sleep: part of every day life …
… and will always be so.

29. The Juice Plus+ Virtual Franchise
Customer Driven (1 million repeat customers in the USA)
90% of all Juice Plus+ ships to Customers (not JP+ Reps.)
Product Driven
Narrow Product Focus

30. The Juice Plus+ Virtual Franchise
The Business Behind Juice Plus+
A Brand Name Product
A Tried and Proven System
A Powerful Business Model
Embrace the Juice Plus+ Health Habit
Share Juice Plus+ with Friends & Family
Inspire others to do the Same

31. The Juice Plus+ Virtual Franchise
NSA/Juice Plus+ Corporate:
Product Manufacture & Distribution
Marketing Support & Training
Process the Order
Collect the Payments
Ship the Product
Accounting
Send You a Check
Manage Your Data

32. Part Time Plan “B” Model
The perfect ‘flex-time’ business for busy people
The beauty of this business is that it has been designed to work alongside your busy life. The magical part is that part time effort can eventually become full time income. 32

33. Powerful Business Model
Low Investment
Low Fixed & Ongoing Cost
Quick Learning Curve & Profits
Time Flexibility
Relationship Income Model
Global Marketplace
Positioned ahead of the Wellness Movement

34. The S Curve in Juice Plus+
Innovation
Growth
Maturity
Wellness
Destined to be a
$1 trillion+ industry
Juice Plus+
Growth
Can’t measure this
part of the timeline
Juice Plus+ will track
the Growth of the
Wellness Movement
1 Million Customers
in the USA
Ideal time to get involved
10%
90%
1993
2011
Time

35. Traditional Business Franchise Direct Sales Network Marketing
Corporate Benefits
Marketing Support
Franchise
Brand Name Product
Tried and Proven System
Direct Sales
Person to Person
by Marketing
Word of Mouth
Network Marketing
Home Based Business
Residual Income

36. What can you make? You 3 Club 12 Club 39 Club $500 $1,250 $3,300
Based on actual averages
$500
$1,250
$3,300
$10,000
Monthly Average from around 40 Juice Plus+ customers
You
Make a Car Payment
3 Club
Make a House Payment
12 Club
Pay for Your Child’s Education
39 Club
START A NEW CAREER!

37. From Feb. 2010 – Jan. 2011 … $100  $3,000 (plus $8,300 in bonuses)
A True Story of Residual Income
Nicole Fletcher
Muleshoe, TX
From Feb – Jan … $100  $3,000 (plus $8,300 in bonuses)

38. Virtual Franchise Income/Benefits/Costs
Plan A $10,000/month ++
RESIDUAL Income
Benefits
Life/Health Insurance
Prescription Drug
Dental
College Tuition
Expense Allowance (BIB) *
Holiday Bonus
$6,000/mo.
$3,300/mo.
Plan B $1,250/mo.
$500/mo.
1995
$500 a month *
Costs
T I M E
Nicole 1 year Us 5 years

39. Juice Plus+ Residual Income
Our sole source of income since 1991
Income $$
Doubled

40. Juice Plus+  Home in Eagle, Colorado

41. Juice Plus+  ‘Home’ in Belize41

42. Juice Plus+  Healthy, Happy Family42

43. Your Story is Yet to be Told The Business Model is Right
The Timing is Right
The Product is Right
The Business Model is Right
Your Best is Yet to Come