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Total Quality Management

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Presentation on theme: "Total Quality Management"— Presentation transcript:

1 Total Quality Management
Operations Management Quality & Total Quality Management

2 ? Quantitative requirements between supplier and customer Supplier
Due date same Due date Cost Profit Cost Colour Colour ? Shape Shape Weight Weight Noise Noise Touch Touch

3 Who is really your customer?
Ταξινόμηση πελατών/καταναλωτών Who is really your customer?

4 Customer Satisfaction: Integration
Company’s processes Human resources Customer’s expectations Customer satisfaction

5 Definition of Quality QUALITY: Conformance to requirements If a RR conforms to all requirements of a RR, then it is a quality car. If a SKODA car conforms to all requirements of a SKONDA, then it is a quality car.

6 Definition of Quality CROSBY:
“Don’t talk about poor quality or high quality. Talk about conformance and non-conformance.” FEIGENBAUM : "The total composite product and service characteristics of marketing, engineering, manufacturing and maintenance through which the product or service in use will meet the expectations of the customer." JURAN: "Quality is fitness for purpose or use.” DEMING Satisfying customer’s needs. TAGUCHI The loss which is imparted by the product or service to society from the time is created. Be aware: requirements, purpose or use means those of the CUSTOMER

7 Managing Quality: GARVIN, D (1988)
the transcendent approach – a quality watch is a Rolex the manufacturing based approach [free of errors, confirming precisely to design specs] – a watch though not the “best” available is defined as a “quality” product provided it has been built or delivered precisely to its design specs the user-based approach [fit for its purpose] - a watch that is manufactured precisely to its design specs yet fails to pieces after 2 days is clearly not “fit for its purpose” the product-based approach [precise and measurable set of characteristics] – a watch may be designed to run, without the need for servicing, for at least 5 years while keeping time correct to within 5 seconds the value-based approach [cost & price] – compromise quality for price

8 Important as they affect the company’s profitability
Quality Costs Important as they affect the company’s profitability Quality Costs range between 10 – 20 % of sales (1985 study) Quality Costs range between 4– 20 % of sales (Montgomery, 1996) Crosby recommends that a proper managed quality <2.5% sales (1979) FEIGENBAUM’S 'HIDDEN PLANT‘ 15-40% of resources producing scrap, re-work, detecting defects, replacing faulty products

9 Internal Failure Costs
Costs of Quality External Failure Costs Appraisal Costs Prevention Costs Internal Failure Costs Costs of Quality

10 Conventional Quality Management (detection)
A conventional Quality Organization will include two sections: Quality Assurance Quality Control Quality Assurance: Quality Planning: - What features should be inspected - Who should carry out the inspection - When the inspection should be made - What equipment should be used - 100 % or sampling inspection Failure Analysis: - Investigation of the causes of failure (i.e. failure due to the design of the product/service or due to the process, which produces it) - What should be done in the event of non-conformance (scrap or re-work?) Vendor Appraisal:- Assessment of suppliers, materials & services

11 Conventional Quality Management (detection)
A conventional Quality Organization will include two sections: Quality Assurance Quality Control Quality Control Inspection: Inspection of - incoming materials/services - in process work, and - final product to establish whether or not they conform to requirements Recording : - Compilation of numbers (statistics) indicating non- conformance rates and trends - Communication of the findings to key personnel

12 Total Quality Management (prevention)
Features commonly found in TQM programmes TOTAL means that the idea of continuous improvement applies to all personnel (and not to QA or QC) KAIZEN which refers to a concern for the quality of people’s lives and focuses on improvements resulting from an EDLESS series of small changes, directed towards the elimination of waste in all its forms. CUSTOMER FOCUS - external customer focus approach in quality (i.e. what the external customer perceives as quality) - each individual is encouraged to identify his internal suppliers and customers TRAINING is a major feature in moving to a TQM culture (firstly change the “mind-set” approach and then introduce the relevant tools and techniques) LEADERSHIP “walk as you talk”

13 Total Quality Management (prevention)
Whole operation involved Involves customers & suppliers Staff empowerment Quality strategy Teamwork Quality systems Quality costing Quality planning TOTAL QUALITY MANAGEMENT QUALITY ASSURANCE QUALITY CONTROL INSPECTION Statistical methods Process performance Quality standards Error detection Rectification (επανόρθωση)

14 Quality Guru W. DEMING - management comes before technology
- emphasizes the role of statistical and qualitative methods J. JURAN - stresses the role of internal and external customer - management involvement & commitment are stressed A. FEIGENBAUM - emphasis on the importance of management - promotes participation by all staff P. CROSBY - clear methods which are easy to follow - worker participation is recognized as important K. ISHIKAWA - strong emphasis on the importance of people - introduces the idea of quality circles management G. TAGUCHI - strong on process control

15 A strategy for creative problems solving comprises the
TQM Tools & Techniques A strategy for creative problems solving comprises the following 6 steps: Understand the “mess” Find the facts Identify specific problems Generate ideas Develop solutions Implementation

16 TQM Tools & Techniques TOOLS:
Process flowcharts - Understand the “mess” Check sheets - Find the facts Histograms - Identify specific problems Pareto analysis - Identify specific problems Ishikawa - Generate ideas Scatter diagram - Develop solutions Control charts - Implementation Poka Yoke – Failsafe measure Quality circles

17 Quality Circles & Quality Improvements
TQM Tools & Techniques Quality Circles & Quality Improvements Credited to Ishikawa in the early 1960s based on Japanese culture Small group of (~8) workers from the same work area Membership is voluntary Group (and not management) is responsible for choosing the problem to be worked on Management fully supports Q circles. BENEFITS It replaces the adversarial relationship between management and workers with trust and co-operation Increases employee morale and commitment to the goals of organization Improves quality and productivity by fostering improvement and innovation Reinforces the message that workers themselves should be responsible for the quality of their own work

18 Quality Circles & Quality Improvements
TQM Tools & Techniques Quality Circles & Quality Improvements PROBLEMS Workers tend to believe that they are ideas not relevant to their way of working Western management cannot accept that workers can take decisions for the company-future (while in Japan all good ideas are welcomed wherever they come from) Workers believe that quality circles are a management tool to make people work more for the benefit of the company and for theirs. Western workers see quality circles as an addition work for which they must be paid (not only for the participation but for the contribution of their ideas)

19 Quality Standards and Awards
ISO 9000 Based on UK’s BS 5750 series for quality systems Published by the International Organization for Standards in 1987 Adopted by the EU in 1992 for the eradication of trade barriers among member countries More than 250,000 around the world have become accredited. Initially comprised five individual standards ISO 9000 – ISO 9004 1. ISO 9000: It provides an overview of the purpose and content of the series + guidance for the selection of rest 2. ISO 9001: Quality assurance model for organizations engaged in production, product design, development, testing, inspection, installation and service 3. ISO 9002: Quality assurance model for organizations engaged in production, testing, inspection, installation and service to customers’ specs 4. ISO 9003: Quality assurance model for organizations engaged in testing and inspection 5. ISO 9004: It provides guidance for internal use on how to facilitate the specs contained in ISO

20 Quality Standards and Awards
ISO 9000 REVESION: December 2000 ISO 9000:2000 ISO 9001: revised - core ISO 9004: revised ISO 9002: abandoned ISO 9003: abandoned. Revision changed from “procedure” focus to “business process” focus Many of the themes of TQM were incorporated The “voice of the customer” is an integral part of the standard The 20 elements of the original standard have now been replaced by 4 sections: - management responsibility - resource management, product - service realization - measurement, analysis, improvement

21 Quality Awards THE DEMING PRIZE – JAPAN
Started in 1951 and opened to non-Japanese in 1984 It has 10 major criteria Any employee can question a submission Objective being to establish that the quality process is firmly established that improvement will continue long after the award No restriction to the number of awards given but quite hard to get it THE MALCOM BALDRIGE NATIONAL QUALITY AWARD – USA Established in 1987 as a result of the country’s failing productivity and quality performance Based on Deming prize Small number applies as the requests and criteria are very tough Some are using the guideline documentation as the basis to evaluate their existing quality systems and for designing and implementing TQM programmes.

22 Quality Awards THE EUROPEAN QUALITY AWARD – EUROPE Established in 1991 by the European foundation for Quality management Award open to any company with at least 50 % of its business operation in W. Europe and has been operating there for at least 5 years Awarded to the companies that best demonstrate: - how TQM has improved customer satisfaction, - employee well-being, and - service to other stakeholders. In Sept. 2000, it was awarded for the first time to a public sector organization (UK, Scotland)


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