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2. 1.Legal Implications We all know about the CAN SPAM law. Too many spam reports can cause you some serious problems (NOTE: Each violation under US law allows for fines up to $16,000.) Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

3. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 2. Your Email Program May Get Shut Down If you're using a commercial email service provider, you can almost guarantee that buying lists will get your account shut down... IMMEDIATELY.

4. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 3. Reputation Purchased lists contain spam traps and bad addresses = reputation killers!

5. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 3. Reputation Blacklists, which will cause your messages to be blocked at the source.

6. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 3. Reputation High complaints = IP address blacklisted and even hurt your domain reputation with some providers. Simply changing an IP address in this case will not help.

7. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 4. Waste of Resources Buying lists not only wastes your money, but also your time.

8. Here are 7 ways that you can get subscribers that are both less expensive and more effective: Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 5. There Are Better Alternatives to List Building 1. Joint venture/affiliate swaps (Trade emails and/or product promotions)

9. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 2. Sponsored emails (you pay for an ad in someone else's newsletter and drive people to your landing page) 3. Facebook Ads (If you DO have a purchased list, try uploading to Facebook and advertising there)

10. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 4. Pay Per Click Ads There are a number of pay per click options that can help you buy quality traffic (build your email list) 5. Media Buys Purchase media from other list owners with audiences similar to yours.

11. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com 6. Direct Mail Rent mailing lists to find targeted subscribers to your email list. (This is highly effective when done right) 7. Inbound Content Marketing People search the Internet for INFORMATION. The more content you can provide, the better.

12. For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered. For more information on email lists, click here http://www.EmailDelivered.com/5-reasons-buy-email-list. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketing. http://www.EmailDelivered.com/5-reasons-buy-email-list Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com