1. Email Marketing 101 www.smarthomebus.com

2. The Basics What is Email Marketing? Email marketing is the advertisement of a product, service, or brand through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.

3. The Basics Email Marketing Objectives PRIMARY OBJECTIVE: To build database and maintain relationship with customers/subscribers. SECONDARY OBJECTIVE: To drive customers to SmartBus Products To increase product awareness and encourage trial of SmartBus Products

4. The Basics Why Use Email Marketing? Is less expensive 1 Email lets you deliver your message to the people 2 It is a form of advertising3

5. The Basics Types of Email Marketing Email newsletters 1 Service Emails 2 Press Releases3 Surveys 4 Invitations 5 Catalog Emails6

6. Types of Email Marketing Email Newsletter (e-Newsletter) A newsletter is a great marketing technique and typically is distributed once a month or more frequently depending on your readers. This is usually the most viewed email due to people have subscribed to it and are more likely to read it. Most newsletters contain company information, latest products or services, helpful articles, latest news of your industry and recent offers or freebies for your readers.

7. Types of Email Marketing Service Emails This is probably the most common type of email and primarily used to encourage repeat business by contacting your subscribed readers. Service emails typically include some sort of promotional item, e- newsletter distribution or offering email courses.

8. Types of Email Marketing Press Releases You’ll use this type of marketing tactic to distribute your latest company information. You may choose to add a new service or product to your business, announce approaching events, classes, whatever you choose this is one effective strategy to blast it out there for the internet world. You can always add your latest press release to your newsletter as well.

9. Types of Email Marketing Surveys Surveys are a great way to find out exactly what challenges or problems your readers are facing. Send the occasional survey to your list and then create a solution for that particular problem. It shows your readers that you are listening and that you genuinely care about them and helping them find a solution to their problem.

10. Types of Email Marketing Invitations It represents a simple invite to an event for the event you are holding. Examples like trainings and exhibitions.

11. Types of Email Marketing Catalog Emails Catalog emails are typically electronically delivered versions of print brochures that list popular products to encourage the email recipient to make a purchase. Catalog emails do not require printing and shipping costs to be incurred.

12. Getting Started Building an Email Address File The first step in any email marketing strategy is to build an email file – the fuel for your email marketing efforts. Gather emails by: Getting in your email address list in your contact list like MS Outlook Address Book. Using software like Email harvester/hunter/spider

13. Getting Started Nurture the connection You already have the connection with your customer by having their email address. Now, you have to update them by emailing latest news, new products, events (trainings and exhibitions), new catalogues and others.

14. Tools in Email Marketing Email Harvesting Email Tarantula Atomic Email Hunter Super Email Spider Email Manager Text Bomber List Manager

15. Tools in Email Marketing Email Blasting MS Outlook Group Mail Plus Super Email Sender Mailing List Controller (Recommend)

16. How to use Email Tarantula Step 1 Download to our website the EMAIL TARANTULA. Here is the link under Downloads (Softwares) http://smarthomebus.com/downloads-catalogues-flyers-brochures-softwares.html Email Tarantula

17. How to use Email Tarantula Step 2 Go to the directory where you save the file.

18. How to use Email Tarantula Step 3 Extract the file. Click here to extract

19. How to use Email Tarantula Step 4 Install the Email Tarantula Setup file.

20. How to use Email Tarantula Step 5 After installation is finish, go to C:\Program Files\Trial Tarantula (Windows XP / Windows 7 -32bit) or C:\Program Files (x86)\Trial Tarantula (Windows 7 - 64bit)

21. How to use Email Tarantula Step 6 Open the directory which you save the Email Tarantula. Then go to Crack folder and copy the Email Tarantula file

22. How to use Email Tarantula Step 7 Paste the Email Tarantula file in the directory, C:\Program Files\Trial Tarantula (Windows XP / Windows 7 -32bit) or C:\Program Files (x86)\Trial Tarantula (Windows 7 - 64bit) Click here

23. How to use Email Tarantula Step 8 The software is now installed and you can start using Email Tarantula.

24. How to use Email Tarantula Step 9 Click the Email Tarantula.

25. How to use Email Tarantula Step 10 Input the keyword you want to search email and click SEARCH button. Example: electrical installer uae

26. How to use Email Tarantula Step 11 All the emails being search will be displayed.

27. How to use Email Tarantula Step 12 When it is finished searching, click SAVE button.

28. How to use Email Tarantula Step 13 Theres a pop up asking, “Do you want to save the URLs alongwith the Email?”, click NO. DONE… Click here

29. How to filter Bad Emails USING TEXT BOMBER

30. How to filter Bad Emails Step 1 Download Text Bomber in SmartHomeBus website under Downloads (Softwares). click here

31. How to filter Bad Emails Step 2 After downloading extract the files. click here

32. How to filter Bad Emails Step 3 Go to the folder where you extracted the files. Click TextBomber

33. How to filter Bad Emails Step 4 Click Open File(s). Then select the file you want to filter the emails.

34. How to filter Bad Emails Step 5 Click Clean Duplicate Addresses.

35. How to filter Bad Emails Step 6 Click Remove Bad Addresses.

36. How to filter Bad Emails Step 7 After filtering bad emails, click Save File. Then choose the text file you filter. Save as type: Text File (*.txt)

37. How to filter Bad Emails USING LIST MANAGER

38. How to filter Bad Emails Step 1 Download the file List Manager in SmartHomeBus Website under Downloads (Softwares) Click here

39. How to filter Bad Emails Step 2 After downloading the file, extract the list manager Click here

40. How to filter Bad Emails Step 3 Open the directory where you extracted the files. Then install the file listmngr.exe

41. How to filter Bad Emails Step 3 Open the directory where you extracted the files. Then install the file listmngr.exe

42. How to filter Bad Emails Step 4 After finish installing List Manager. Open it. Go to Cleaning menu then Advanced..

43. How to filter Bad Emails Step 5 Click Add (Domain Names to Remove) if you want to remove some specific domain names like.edu,.gov, youtube.com, etc… Click here

44. How to filter Bad Emails Step 6 Click Add (Text to Remove) if you want to remove some specific text like subscriber, user, email, domain, abc, spam, etc.. Then press OK. Click here

45. How to filter Bad Emails Step 7 Click Open File, choose the file which you want to filter bad emails.

46. How to filter Bad Emails Step 8 Once you open the file, click the Clean List

47. How to filter Bad Emails Step 9 After cleaning the list of emails, click SAVE button. Replace the old one, and Save as type: Text files (*.txt). Now the email list is filtered.

48. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 1 Open MS Word Office

49. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 2 Go to Mailings Tab

50. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 3 Compose you letter which you will blast

51. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 4 After you finish on your letter, go to Start Mail Merge, then click E-mail Messages

52. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 5 Then go Select Recipients, and click Use Existing List

53. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 6 Pop-up will come out. Go to the Directory where your collected emails are located. Click your email collected xls file.

54. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 7 Then Go to Finish & Merge. Click Send E-mail Messages

55. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 8 Merge to E-mail window will come out. Fill up the details. To: (which column in xls are the emails), Subject line: (Subject of your email) & Mail format: (HTML). Then click ok

56. How to Email Blast USING MS WORD 2007 AND OUTLOOK Step 9 It will automatically send to all the emails you have in the xls file using MS Outlook. DONE.

57. How to filter Bad Emails USING MAILING LIST CONTROLLER

58. How to Email Blast Step 1 Download in our website at http://www.smarthomebus.com under Downloads (Softwares) Click here

59. How to Email Blast Step 2 After downloading extract the file. Click here

60. How to Email Blast Step 3 Open the directory where you extracted it. Then install it. Click here

61. How to Email Blast Step 4 Click the Mailinglist Controller to start using it. Click here

62. How to Email Blast Step 5 Create New Member List

63. How to Email Blast Step 6 Input the List Name and List Description based on your blasting then click Next

64. How to Email Blast Step 7 Input the Email Address you will use. (Must not use company email). Then input the Name you want to use. (Name must be attractive)

65. How to Email Blast Step 8 Input the smtp which you will use for blasting. Ex: mail.smarthomegroup.com, then click Test SMTP. It must be successful. Then click Next.

66. How to Email Blast Step 9 Input the POP Server, Email from POP server and Password. Then click Next.

67. How to Email Blast Step 10 Uncheck Enable Incoming Messages. Then click Next.

68. How to Email Blast Step 11 Input your SMTP Server. Then click Next.

69. How to Email Blast Step 12 Remain the default, check Managed List. Then click next.

70. How to Email Blast Step 13 Then click Finish

71. How to Email Blast Step 14 Check No, not at this time. Then click Finish

72. How to Email Blast Step 15 On the Member Lists Tab you will see the lists of database emails. Click Home Automation which we configure earlier. Click here

73. How to Email Blast Step 16 Now we will import the emails we have harvested. Click here

74. How to Email Blast Step 17 Click Text. (This is the extension of your email database) There are some other options like xls or ms access. Then click Next

75. How to Email Blast Step 18 Choose the text file email database you have. Click Open.

76. How to Email Blast Step 19 Click Next.

77. How to Email Blast Step 20 On Email, choose the email address. Then click Next

78. How to Email Blast Step 21 Click Finish.

79. How to Email Blast Step 22 Now the emails are imported.

80. How to Email Blast Step 23 We will now compose the email letter that we need to blast. Go to Message Drafts, then New Message

81. How to Email Blast Step 24 On List, choose “Home Automation”. Then input the Subject. Then type the letter you want to blast. Then click Send Message. Click here

82. How to Email Blast Step 25 Choose Yes. Click here

83. How to Email Blast Step 26 Click Send Message, it will start now sending emails. Just leave now your computer sending. It will take time.

84. How to Email Blast Step 27 After sending. You can check the successful emails you sent, by going Sent Messages Tab. DONE. Click here