1. MARKET CONTEXT By Thomas Iten, Managing Director, Private Safaris (E.A.) Ltd. TOURISM IN EAST AFRICA (KENYA, TANZANIA & RWANDA) Integrating Business Skills into Ecotourism operations

2. Why East Africa? Major Airlines into Nairobi: Dar-es-salaam, & Kigali. (Swiss Airlines, Kenya Airways, KLM, Virgin Atlantic, British Airways) Good Network of domestic airports and airstrips GMT +0300 Friendly people Situated Along the Equator (Tropical). Diverse Cultures Rich natural resources

3. Accessibility Served by major airlines (Swiss Airlines, Kenya Airways, KLM, Virgin Atlantic, British Airways) Flying 6 - 7 times a week to Nairobi from destinations such as: Zurich, Heathrow, Amsterdam, Paris, Belgium, Istanbul, Heathrow Frankfurt e.t.c.

4. East Africa Map

5. Attractions - Kenya The Great Rift Valley: Runs 9600Kms from Syria to Mozambique, Several Lakes in Kenya Lake Nakuru, Baringo, Bogoria, Naivasha*… Central highlands: Mt. Kenya (Extinct volcano), 2 nd highest mountain in Africa( 5199m), Aberdare Ranges… Annual wildebeest migration: A spectacular annual phenomenon of two million wildebeests, zebras and thousands of gazelles move across the endless savannah Unparalleled Wildlife: Home to the big five Indian Ocean 536Km Coastline: White sandy beaches from north to South. Activities: Deep sea diving & fishing, Snorkeling/scuba diving, Marine parks, Dhow sailing, Kite surfing… Diverse Cultures and Languages - forty indigenous tribes/ ethnic groups Incredible biodiversity: Wildlife populations and bird species varying from season and region

6. Attractions - Tanzania Ngorongoro Crater: Ngorongoro Crater is the largest, unbroken volcanic caldera in the world Mt. Kilimanjaro: The highest Mountain in Africa, located in Northeast Tanzania, near the Kenya border. Kilimanjaro is an extinct volcano, and is one of the most massive in the world. Serengeti National Park: The largest park in Tanzania, about 14763 sq km in area Zanzibar: Exotic white sandy beaches & spice island of the Indian Ocean

7. Attractions - Rwanda Mountain Gorilla Tracking - An experience with the gentle giants, our ancestors sharing in their natural habitat, the verdant jungle and misty mountains Bird Watching - A variety of bird species made possible by the lack of climatic extremes Rich Culture and History

8. Tourism contribution to total GDP of Kenya 15% growth marked in 2010 - 73.68 billion revenue earnings. It was the best recorded year on arrivals and revenue having surpassed the 2007 record by 4.5% Arrivals UK- 174,051 United States- 107,842 Italy - 87,694 Germany - 63,011 France - 50,039 India - 47,611 China - 28,480 UAE - 14,874

9. Tourism contribution to total GDP of Tanzania The tourism sector generates about 17.5% of the country’s gross domestic product (GDP) It is the second foreign exchange earner after agriculture. Tanzania earned $1,291.5 million (about Sh1.901trillion) from travel and related activities during the year ending November 2010,

10. Market Segments Leisure Travel – Beach holidays, Safari Meeting & Incentives – business travel, conferences, incentives, team building Special Interest – ornithology, cultural tours religious groups, sports, nature expeditions, eco tourism Niche Market – Luxury and exclusivity

11. Key players Key players of tourism in the region Tour Operators Travel Agents Tourism Associations (KATO)(KAHC) (KTB) (KTF) Suppliers –Airlines, Hoteliers, Camp and Lodge owners, KWS, Restaurants, Conservancies, Museums

12. THANK YOU Q & A