1. Launch Meeting - 2005 1 Global Financial Solutions Inc. October 19, 2005 Paul Freedman MBA, CFP paul.freedman@axa-insurance.caaul.freedman@axa-insurance.ca 416-721-4931

2. Launch Meeting - 2005 2 Agenda  Ideas for Guaranteed Sales  LifeBeat – Comprehensive Critical Illness PLUS Long Term Care  Critical Illness – Sell Less to Sell More  What else is new at AXA  Questions

3. Launch Meeting - 2005 AXA’s Horizon Family of Life Insurance products

4. Launch Meeting - 2005 4 The Horizon Family of Life Insurance Products Give people real financial security, and provide them with life confidence.

5. Launch Meeting - 2005 5 Life Insurance plus capital appreciation  Who is taking the insurance risk?  Who is taking the capital appreciation risk?  Read the contracts…..

6. Launch Meeting - 2005 6 Universal Life “ The purpose of the illustrations in this proposal is to demonstrate the features of the recommended policy. They are based on assumptions and should be treated as hypothetical. The illustrations should not be considered an estimate or a guarantee of future policy performance.”* * SLF UL

7. Launch Meeting - 2005 7 Universal Life “ This illustration is provided for information purposes to facilitate your understanding of the product. The above data must not be considered as a guarantee of the future results, which could be higher or lower depending on the real returns obtained on your investments.”* * IAG UL

8. Launch Meeting - 2005 8 Universal Life “ It is important to bear in mind that your actual benefits will vary according to the premiums paid, the investment options you chose and the interest rates in effect during the term of the policy. As the insurance costs and administration fees are fully guaranteed, the interest rates for the investment options you have chosen will be the factor that has the biggest impact on returns.”* * AXA UL

9. Launch Meeting - 2005 9 Participating Whole Life “ Actual dividends will vary based on a number of factors, including investment returns, mortality, expenses and taxes. The company may change the basis used to determine its dividend scale and the amount, if any, of allotted dividends. Values and features that depend on dividends will vary accordingly and are not guaranteed.”* * Canada Life PAR

10. Launch Meeting - 2005 10 The Horizon Family of Products “ The premiums and cash values are guaranteed values according to the present illustration.”* * AXA Horizon

11. Launch Meeting - 2005 11 Guarantees within AXA’s Horizon products  Guaranteed Premium  Guaranteed Premium Payment Period  Guaranteed Cash Values  Guaranteed Death Benefit  Guaranteed Paid-up insurance  Guaranteed Extreme Disability Benefit

12. Launch Meeting - 2005 12 Extreme disability benefit (EDB)  Written into the contract  50% of the face amount insured to a maximum of $250K  Tax free benefit  No interest charges  Does not cancel the contract  Available up to age 60  Automatically included in many AXA contracts  Five of seven ADL’s to qualify  Cash for palliative health care when needed the most

13. Launch Meeting - 2005 13 Build your business with guarantees  People deserve to see a fully guaranteed plan  Successful agents reduce risk for their clients and themselves  Build your practice on a guaranteed foundation  Make more money

14. Launch Meeting - 2005 14 Horizon 20 – Limited Pay Non Participating Whole Life  Horizon 20 provides the highest cash values in the industry  Clients who like guarantees and have a long term focus will find this product very attractive

15. Launch Meeting - 2005 15 Guaranteed 20 Pay Comparison *40 MNS $250K LifeGuide V2005.09 CompanyProductPremiumCash Value @ age 65 AXA InsuranceHorizon 20$3,357.50$125,000.00 Unity LifeLife Option 2 - 20 Pay$4,002.50 $107,427.00 AIG Life20 Pay Life$3,610.00$82,790.00 Desjardins Fin. Secur20 Pay Whole Life$2,532.50$66,850.00 L'EXCELLENCEVie Acquittee 20 Paiements (syndique)$2,337.50$65,000.00 The Empire Life20 Pay Solution$2,205.00$64,500.00 RBC InsuranceFoundational Life - 20 Pay$2,406.45$63,115.00 Western Life@pprove T100 - 20 Pay$2,400.00$63,015.00 The Canada LifeDynaterm - Option 2$2,320.00$61,250.00 National LifeNL Guaranteed UL - 20 Pay (Standard)$2,450.52$61,225.00 The Standard LifeSLT-100, 20 Pay$2,325.00$55,750.00 IA Pacific LifeAxis L20 (Standard)$2,465.00$55,375.00 Industrial-AllianceAxis L20 (Standard)$2,465.00$55,375.00 RBC InsuranceFoundational Life - 20 Pay$2,406.45$63,115.00 Transamerica LifePROTECTORPlus 20-Pay (Non-Smoker)$2,300.00$51,272.00 Manulife FinancialLifeWise 20$2,330.00$49,000.00 Assumption LifeConcept 2001 - 20 Pay$2,625.00$20,500.00

16. Launch Meeting - 2005 16 Horizon 20 - Target Market  Need for life insurance  Successfully utilizing RRSP’s for retirement  Not willing to take risks  Wants guarantees  Focused on long term  Appreciates simplicity  Financially sound  Age 35 – 55

17. Launch Meeting - 2005 17 Horizon 20 – Very attractive internal rates of return with no risk  Female age 40  Non Smoker  Premium is $723 annually  Death Benefit is $50,000  Cash Value at age 65 is $25,000 Guaranteed annualized rate of return: 4.36%

18. Launch Meeting - 2005 18 AXA’s Horizon 20 vs. Universal Life with guarantees  UL Guaranteed 20 Pay *  Equal premiums $770  Guaranteed interest bonus 1.20%  Guaranteed interest on funds at 3%  Total Cash Value at age 65 : $22,792  Guaranteed Cash Value at age 65: $12,245 AXA cash value advantage: + $12,755 *40 MNS $50K * IAG UL

19. Launch Meeting - 2005 19 AXA’s Horizon 65 A limited pay life insurance solution  Minimum 15 years of premium payments  Non Participating  Permanent whole life protection  Best for ages 50 to 65  Fully guaranteed  Simple to understand

20. Launch Meeting - 2005 20 Estate planning case  Male age 62  Term insurance now…  Wants to spend what he has in RRSP and open money and ensure $500K to grand children  Wants guaranteed payment period  Long Term Care concerns later in life  Has the means to single pay  No risk…. No risk…

21. Launch Meeting - 2005 21 Limited pay UL – with Life annuity  Limited pay UL*  15 year payment period  Life annuity to fund annual deposits of $20,355  Interest assumption of 3%  Death benefit is face plus fund  End of year 15 $129K Guaranteed Cash Value $168K Total Cash Value $539K Death Benefit * RBC FL UL

22. Launch Meeting - 2005 22 AXA’s Horizon 65 – The better solution  Limited pay whole life non par product  Guaranteed premiums for 15 years of $20,355  No interest rate assumptions needed  100% guaranteed cash values, death benefit, premium payment  End of year 15 - $310K Guaranteed Cash Value $500K Death Benefit

23. Launch Meeting - 2005 23 AXA Horizon 65 – The better solution  Horizon 65 provides $142K more cash value  Fully guaranteed  No risk for the client or you  Simple to understand

24. Launch Meeting - 2005 24 Build your business with guarantees  Simplicity  No interest rate assumptions  All figures are fully guaranteed  Easy for other professionals to understand (ie. Lawyers & Accountants)  Six page illustration vs. UL and par whole life’s ten to sixteen pages  Competitive compensation

25. Launch Meeting - 2005 25 AXA’s Horizon family provides competitive agent compensation  45% FYC  Plus Bonus  5% from years 2 to 5, then 2% from year 6 and over

26. Launch Meeting - 2005 26 Compensation comparison  Limited pay UL  70% FYC on minimum premium  Excess premium 12% FYC  3% renewal for the life of the contract  Horizon family of products  45% FYC  5% renewal until the 5 th year  2% for the life of the contract

27. Launch Meeting - 2005 27  20 Pay UL  Premium $770  FYC $346  Bonus @ 100%  Total = $682  Horizon 20  Premium $770  FYC $347  Bonus @ 100%  Total = $684 MNS Age 40 $250K AXA’s Horizon Family of products provide competitive compensation

28. Launch Meeting - 2005 28 AXA’s Horizon Family of products provide competitive compensation  15 Pay UL  Premium $20,355  FYC $8,536  Bonus @ 100%  Total = $17,073  Horizon 65  Premium $20,355  FYC $8,565  Bonus @ 100%  Total = $17,130 MNS Age 62 $500K

29. Launch Meeting - 2005 AXA’s Horizon Family of Life Insurance products