1. MARKETING MANAGEMENT II

2. Study of Marketing Mix of “APPLE iPhone” in Solapur
Submitted to:-
Miss Rajni Kshirsagar
Presentation By:-
Name Roll No.
Mr. Akshay Karwa
Mr. Anshul Raka
Mr. Pratik Shah
Mr. Ankit Sharma

3. About Apple… Started on April 1, 1976
Incorporated - Apple Computer, Inc.
January 3, 1977.
Renamed - Apple Inc.
January 9, 2007
Headquartered
Cupertino, California

4. Founder of Apple Co. RONALD WAYNE STEVE JOBS (Former CEO)
STEVE WOZNIAK

5. Key Points:
Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries.
Area served worldwide with 406 retail stores.
Great employee support of employees.
Own website -

6. Timothy Cook CEO
Arthur Levinson
Chairman

7. History of Apple Logo… Tag Line:- Think Different 1976-1998 1998-2000
Present Logo
Tag Line:-
Think Different

8. Mac- Mac Book, Mac Laptop
Products of Apple
Mac- Mac Book, Mac Laptop

9. iPod- Nano, Shuffel, Touch

10. iPad- iPad 2, iPad 3,iPad mini

11. iPhone - iPhone 5s, 5c, 4s

12. Major Competitors
Samsung
BlackBerry
Nokia
Sony

13. Elements of Marketing Mix
with reference to
“Apple iPhone”
in Solapur

18. Product Mix Product Form Product Quality Product Style
Product Packaging
Warranty and Guaranty

19. Products:-
iPhone 4s
iPhone 5s
iPhone 5c

20. Product Form:- Size:- iPhone 4s. - 4. 54 x 2. 31 x 0
Product Form:- Size: iPhone 4s x 2.31 x 0.37 inch iPhone 5s & 5C x 2.33 x 0.35 inch Shape:- Rectangular Bar Shaped External Appearance:-
Product Mix

21. Colour:- iPhone 5S iPhone 5c iPhone 4s
Product Mix

22. Product Quality:- Material Quality
Product Mix

23. Product Style:-
Product Mix

24. Product Packaging
iPhone 5c
Product Mix
iPhone 4s, 5s

25. Warranty and Guaranty:- 12 months warranty. Terms and Condition applied*
Product Mix

26. S P E C I F A T O N

28. Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix

29. Cost:-
Price Mix

30. Discounts:-
Price Mix

31. Pricing Method:- Pricing Strategy:- Demand Based Method
Skimming Pricing
Finger Print Scnnar
iSight
iTunes
iCloud
iMessenger
Price Mix

33. Place Mix Wholesaling & Retailing Order processing Warehousing
Inventory management
Transportation
Place Mix

34. Wholesaling & Retailing:-
Place Mix

35. Place Mix Apple Assembly House CNF Apple iWorld Stockiest Distributer
Retailer
Place Mix

36. Place Mix Apple Assembly House Super Market Apple Web Store Middle Man
Wholesaler
Third Party
Place Mix

37. Order processing:-
Place Mix

38. Warehousing:-

39. Inventory management:-

40. Inventory management:-
Place Mix

41. Transportation:-
Place Mix

43. Generates Awareness and Convey Benefits
Promotion Mix
Generates Awareness and Convey Benefits
Promotion Mix

44. Advertising:-
Medias:-
Print Media

45. Electronic Media:-
1) Television

46. 2) Internet

47. Encouraging purchase for the product
Sales Promotion:-
Encouraging purchase for the product

48. Exchange Offers
Modified Payment
Plans

49. Cutting Down The Prices Of Previous

50. Tie in promotion

52. Point of Purchase

53. Personal selling:-

54. Public Relation:- Magazine

55. Events

57. Spokesperson:-

58. Direct marketing:-

60. Thank you!!!