1. Consumer Behaviour Revision Consumer Behaviour MMM Sem IV Prof. Krupa Rai

2. Why Consumer Behaviour Conceptualize Meet challenges Make changes Add value Create wealth Consumer Behaviour MMM Sem IV Prof. Krupa Rai

3. Elements Social Changing Family Socialization Socialization Process Family Decision Making Family Life cycle Social Class Social Status Social Changing Family Socialization Socialization Process Family Decision Making Family Life cycle Social Class Social Status Psychological Consumer Motivation Personality & Consumer Behaviour Consumer Perception Consumer Learning Consumer Attitude Formation Psychological Consumer Motivation Personality & Consumer Behaviour Consumer Perception Consumer Learning Consumer Attitude Formation Consumer Behaviour MMM Sem IV Prof. Krupa Rai

4. Changing Family Nuclear Family Extended FamilyJoint Family Consumer Behaviour MMM Sem IV Prof. Krupa Rai

5. Psychological Factors Motivation Need Goal Motives Acquired Innate Rational Emotional Generic Product Specific Defense Mechanism Consumer Behaviour MMM Sem IV Prof. Krupa Rai

6. Personality Theories of Personality Freudian TheoryNeo-Freudian Theory Trait Theory Id Super Ego Ego Psychoanalytical Theory Sexual urge Social Relationship Carl Jung Alfred Adler Karen Horney Culture Psychosocial Individual Psychology Trait Dogmatism Materialism Ethnocentrism Consumer Behaviour MMM Sem IV Prof. Krupa Rai

7. Perception Elements Sensation Absolute Threshold Differential Threshold Consumer Behaviour MMM Sem IV Prof. Krupa Rai

8. Learning Components Motivation Cue ReinforcementResponse Theories Classical Conditioning Instrumental Conditioning Dog Bell TheoryTrial & Error Method Consumer Behaviour MMM Sem IV Prof. Krupa Rai

9. Attitude Theories Tri-component Attitude Model Multi-attribute Attitude Model Theory of trying to consume modelAttitude toward the ad model Attitude Towards Object Model Attitude Towards Behavior Model Theory of Reasoned Action Model Consumer Behaviour MMM Sem IV Prof. Krupa Rai

10. Question Paper Pattern Part I- Case Study…….. 20 Marks Part II- Questions (Concept testing & application oriented) : Out of 5 any 4……….10 Marks each Consumer Behaviour MMM Sem IV Prof. Krupa Rai

11. Case Study Analysis Consumer Behaviour MMM Sem IV Prof. Krupa Rai

12. Case Summary i.List out 10-15 key points. i.It should consist the root problem Consumer Behaviour MMM Sem IV Prof. Krupa Rai

13. Assumptions Enlist the required assumptions to figure out available alternatives Consumer Behaviour MMM Sem IV Prof. Krupa Rai

14. Observations Qualitative observations of case study with respect to the identified problem or opportunity Tracking the quantitative data available in the case Consumer Behaviour MMM Sem IV Prof. Krupa Rai

15. Conceptual Base Identification of related concepts, theories or model for technical and practical analysis of given problem Consumer Behaviour MMM Sem IV Prof. Krupa Rai

16. Steps in Doing Case Analyses 1.Identify dimension of problem or opportunity 2.What caused problem/opportunity to exist? 3.Possible solutions to the problem 4.What is the “best” solution and why? Frame prescription options Diagnose Describe Prescribe Consumer Behaviour MMM Sem IV Prof. Krupa Rai

17. Learning Decision making Do’s & Don'ts with regard to future decisions Suggestions Consumer Behaviour MMM Sem IV Prof. Krupa Rai

18. Before accomplishing anything, be confident enough to say, if I can’t then who else can do; once you achieve be humble enough to say, when I can, why can’t other do!! Unknown THANK YOU SO MUCH for your support & cooperation…. THANK YOU SO MUCH for your support & cooperation….