1. Event Impacts and Legacies ( )
CHAPTER 03
Event Impacts and Legacies ( )

2. Learning Objectives
Explain the role of the event manager in balancing the impacts of events
Identify the major impacts that events have on their stakeholders and host communities
Describe the social and cultural impacts of events and plan for positive outcomes
Discuss the political context of events

3. Learning Objectives Describe the environmental impacts of events
Discuss the tourism and economic impacts of events
Discuss why governments become involved in events
Describe the use of economic impact studies in measuring event outcomes
Discuss methods for identifying community perceptions of the impacts of events

4. Role of Event Management
Involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistic management and coordinating the technical aspects before actually executing the modalities of the proposed event.

5. Services of Event Management Company
Event management companies and organisations service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special corporate hospitality events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, private (personal) events such as weddings and bar mitzvahs.
Clients hire event management company to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. (Or just a subset of these, depending on the client's needs, expertise and budget).

6. Role of Event Manager
The Event Manager is the person who plans and executes the event.
Event managers and their teams are often behind-the-scenes running the event.
Event managers may also be involved in more than just the planning and execution of the event (e.g. brand building, marketing and communication strategy)
The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.

7. Balancing the impact of events
Events have both positive and negative impacts
Positive impacts must be developed and maximised
Negative impacts need to be addressed through awareness and intervention
The task of the event manager is to balance the impacts of events in the interests of all stakeholders (foresee positive impact and counter the negative

8. Event Impacts Social and cultural Political Environmental Impact
Tourism and Economic

9. Social and cultural impacts
Balancing the impact of events
Social and cultural impacts
POSITIVE
Shared experience
Revitalising traditions
Building pride
Validation of community groups
Increased participation
Introducing new ideas
Expanding perspectives
NEGATIVE
Community alienation
Manipulation of community
Negative image
Bad behaviour
Substance abuse
Social dislocation
Loss of amenity

10. Balancing the impact of events
Political impacts
POSITIVE
International prestige
Improved profile
Promotion of investment
Social cohesion
Development of administrative skills
NEGATIVE
Risk of event failure
Misallocation of funds
Lack of accountability
Propaganda
Loss of community ownership and control
Legitimation of ideology

11. Environmental impacts
Balancing the impact of events
Environmental impacts
POSITIVE
Showcasing of the environment
Providing best practice models
Increasing awareness
Infrastructure legacy
Improved transport and communication
Urban renewal
NEGATIVE
Environmental damage
Pollution
Destruction of heritage
Noise disturbance
Traffic congestion

12. Tourism and economical impacts
Balancing the impact of events
Tourism and economical impacts
POSITIVE
Destination promotion and increased tourist visits
Extended length of stay
Higher yield
Increased tax revenue
Business opportunities
Commercial activity
Job creation
NEGATIVE
Community resistance to tourism
Loss of authenticity
Damage to reputation
Exploitation
Inflated prices
Opportunity costs
Financial mismanagement and loss

13. Economic impacts and the role of the government
State governments became aware of the economic benefits of staging events after the Commonwealth Games in Brisbane, 1982
Governments pursue events because of the ‘spillover effects’ for related industries:
travel, restaurants, etc.
Also because of long-term benefits
increased tourism spending

14. Economic impact studies
Identify all expenditure involved in the staging of an event
Determine their impacts on the wider economy
Expenditure from events can be direct, indirect or induced
(引導性)

15. Expenditure by visitors from outside the region
The Impacts of an event
Expenditure by visitors from outside the region
Capital expenditure on facilities required to conduct the event
Expenditure incurred by event organizers and sponsors to stage the event
Jago and Dewyer 2006

16. Community Perceptions of Event Impacts
When?
How?
Why?

17. EXERCISE
Please discuss with your group on what are social, economic , political and environmental impact of a event
2. Please design a questionnaire for the use of survey attitude of your community towards an event