2. AGENDA Why TOURISMlink? What is TOURISMlink? Advantages TL How will TL work? Destination Rimini: setting up the pilot Business model Fonctionalities for destination markets

3. WHY TOURISMlink ?

4. Commission wants to increase the use of ICTs in tourism sector (specially SMEs) There is no European wide Tourism industry online platform linking SMEs in source markets and destinations (B2B) Lets create that platform !

5. Call for tenders published in June 2011 Project presented in September & awarded in December 2011

6. Università Commerciale Luigi Bocconi Scientific support HOTREC EU association representing hotels, restaurants and cafes ECTAA EU association of travel agents and tour operators Instituto Technologico Hotelero (ITH) Builder of the platform ZN.be Communication agency

7. Additional cooperation

8. WHAT IS TOURISMlink ?

9. EU funded initiative Create set of European interoperability standards for tourism enterprises Develop a simple, low-cost and easy to use online platform (TOURISMlink) for data sharing and business transactions between tourism enterprises

10. EU funded initiative Designed for SMEs and micro enterprises in tourism sector Allow participants to offer a wider variety of products to clients including complementary offer services (restaurants, museums etc.)

11. EU funded initiative Improve connections of SME’s to global digital value chain → to improve their competitiveness Enhance business relationships between source markets and destinations → to facilitate business transactions

12. Linking professional tourism actors (B2B) More profit and less costs transact in the tourism industry EU funded initiative PMS, CRS and Channel Manager Integration of processes Integration of processes Complementary offer Travel agents Tour operators Accommodations

13. Advantages of the platform?

14. Advantages platform Industry driven Connection to 9 source markets in 9 ≠ countries  Europe wide geographical scope Opportunity to increase occupancy; and revenues (make business)

15. Advantages platform Solve interoperability problems Compatible existing IT systems PMS, Channel Manager, BI CRS → free until July 2014 (usual market price: 6000/18.000€/year/ hotel) Possibility to offer new products (new niches market: including variety of complementary offer)

16. HOW WILL TOURISMlink WORK ? Project phases

17. An almost 3-years project - 5 main phases: Market Analysis (completed) Design of a B2B Interoperability Framework/platform for online distribution (Technology) Testing platform through 3 pilots - (including Rimini) Business model / Governance model Others: Final Conference & Communication Strategy

18. Market analysis / Conclusions: Amongst the main barriers for tourism SMEs in adoption of new ICTs are : high implementation costs (both economic & organisational) problems encountered in achieving good interoperability of ICT systems lack of agreed technical standards for data representation and exchange

19. Tecnhology (Interoperability framework) Interoperability Framework being constructed using the following interconnecting elements: Central reservation system (CRS): data base containing information on all products available on the platform Management system: property management systems (PMS) or Tourismlink software (room availability; bookings etc.) Channel management: immediate and automatic integration and adaptation of all data ↓ + taking into account the comments of participating companies

20. 3 Pilots phases - testing platform Three (3) Pilots, each including: Three (3) source markets One (1) Destination Source Destination Source Destination Source Destination

21. Planned pilots Supply side in Valencia Retailers in Czech Republic Retailers in Finland Retailers in Croatia Supply side in Croatia Retailers in Germany Retailers in Sweden Retailers in Belgium Supply side in Rimini Retailers in Romania Retailers in Portugal Retailers in Greece

22. Setting up the pilots

23. Participating companies pre-selection requirements Be a tourism business & proficient with computers; Be a legally registered company; Experience with online databases; Internet connection (2MBps); Experience in the use of extranets to load product / service / information; Use of a management system (PMS) / Reservation system with external connection – in the case of complementary offer

24. Participating companies pre-selection requirements (cont´d…) Systems with online availability and priced products; Connection with B2B channels; Follow the usual industry process flows (availability checks, bookings, confirmations, etc…) Based on OTA (Open Travel Alliance) and XML …

25. Participating companies: training on TOURISMlink Focus on different functionalities/modules of TOURISMlink Objective: general overview of how the platform works and first level assistance to companies Content of training for destinations: loading the product; creating new products; using the inventory manager; setting rates and offers; different applications of the modules CSR, PMS etc; understanding reserves manager, Payment and cancellation procedures etc

26. Pilot implementation.. Starting the pilot.. Once the implementation of connectors and interfaces to allow companies exchange information and carry out transactions (connect supply and demand) has been done and Online training for participating companies delivered..

27. Pilot set-up (Once the training and technological adaptations are completed) The platform for marketing & tourism product distribution between companies in destination and source markets, will be tested in real time as new products are created and reservations made, etc.

28. List of sale channels already available: Others: Venere… More in the pipeline! Accommodation state of play BookingAmadeusOpentours TravelmarIdeal ToursDias Libres Universal placesLogitravel.comMucho viaje Europlayas.esEroski ViajesSun hotels Viajes OlympiaDestinia.comAlturabeds NT incomingQuehoteles.comIristour Vacances Viamar OnlineOn holiday GroupJolidey OciHotelEuroblancaOciobooking Tour 10 CanariasSkiartExpedia

29. Functionalities for Destination markets

30. Accommodations Product Database PMS Technical integration Tourismlink Backoffice B2B Channels Connected Source Market agencies 30 Complementary Offer Tourismlink C.Offer Backoffice

31. Accommodation back office functionalities Central Reservation System (CRS) Hotel reservation system Booking Engine Channel Manager Distribution channel manager immediate and automatic integration and adaptation of all data Business intelligence (BI) Report system, willanalyze and report data from sales. Pre-defined reports Available in the coming months! property management systems (PMS) Property Management Tourismlink software TOURISMlink back office features includes a comprehensive and flexible web-based Property Management System that helps to manage hotel operations seamlessly through its Frontdesk, Booking Engine, Distribution channel manager and Data mining. 31

32. Accommodation main Functionality Property Pre-configurator. Management of various types definition: Room types, occupancy, Board type and offer types to commercialize. Multi-rate management. Management of price and sale conditions depending on customer. Availability alarms. Booking notifications in real time. Avoid fax or e-mail. Immediate update for inventory, rate offers and supplements. Availability management and minimum stay. Flexible, intuitive and fast availability management. Coverage of most frequent supplement and discounts. Quick release system and / or change the inventory system. Load multimedia. photos, directions, areas, GPS location... 32

33. 4 Steps to put your hotel on platform/market 33 Access to the platform Configuration Rates Operative Request to join TOURISMlink. Once credentials have been provided, you can access to the platform: http://hotel.tourismlink.eu Set parameters to configure template from which will be established prices and inventory 1.Set Room types 2.Configure Price/taxes 3.Set Board Types 4.Set Passenger type 5.Set Days of entry 6.Set Inventory 7.Set supplements and discounts types 8.Set Clients Unlimited number of rate plans Rate management depending on customer. Set supplements and discounts amounts. Multi-level inventory control by room class and room type Rate tester. Availability request form, showing the prices that will be displayed to the end user. Booking notification in real time. Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

34. Access to the platform 1.Request for participation with TOURISMlink. 2.Once credentials have been provided, you can access to the platform: http://hotel.touri smlink.eu 3.After entering the credentials you can access to the home (with the main menu) 34 Booking management. Available Operations: Search bookings Cancellations Confirmations for on-request bookings See booking detail Booking management. Available Operations: Search bookings Cancellations Confirmations for on-request bookings See booking detail Posibility to add new bookings for clients as it was a Call center Add accomodation multi-language descriptions User management Accomodation configuration: Available Room type, board types, etc. Rates, prices and inventory management

35. Quick and easy configuration of all room types, board types, room characteristics, hotel data, and others. A flexible way to configure your rates and inventory (values and diversities) according perfectly to your needs. 35 1.Set Room types available 2.Add Characteristic to the room type if needed These Room types are used to create Rate/prices at Rate management 1.Set Room types available 2.Add Characteristic to the room type if needed These Room types are used to create Rate/prices at Rate management 3.Configure Price /Taxes 4.Set Board types available 5.Passenger types 6.Displayed sections at rate management 7.Stay and check-in dates restrictions (minimum stay, maximum stay, exact days) 8.Inventory 9.Languages 3.Configure Price /Taxes 4.Set Board types available 5.Passenger types 6.Displayed sections at rate management 7.Stay and check-in dates restrictions (minimum stay, maximum stay, exact days) 8.Inventory 9.Languages 11.Supplement configuration. Selection and configuration of the supplements that desire to use at rate management module 12.Clients configuration. Selection of the clients that would have access to the product 13.Configure Bookings e-mail notifications for each accommodation

36. Rate plans architecture: Definition of amounts ( net price or Retail Price) Definition of client commission Definition of Payment price Definition of minimum stay restriction Cancellation penalties Rate plans architecture: Definition of amounts ( net price or Retail Price) Definition of client commission Definition of Payment price Definition of minimum stay restriction Cancellation penalties Unlimited number of rate plans management Price configuration for the dates applied to the rate Rate tester. Availability request form, showing the prices that will be displayed to the end user. Price configuration for the dates applied to the rate Rate tester. Availability request form, showing the prices that will be displayed to the end user. Set supplements and discounts amounts Multi-level inventory control by room class and room type

37. Enables the hoteliers to easily keep track of bookings made at their hotel/s: Booking notification in real time. Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings. Enables the hoteliers to easily keep track of bookings made at their hotel/s: Booking notification in real time. Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

38. Complementary offer back office functionalities TOURISMlink back office features includes a comprehensive and flexible web-based complementary management System that helps to manage product operations seamlessly through its Frontdesk, Booking Engine, Distribution channel manager and Data mining. 38 Central Reservation System (CRS) Reservation system Booking Engine Channel Manager Distribution channel manager immediate and automatic integration and adaptation of all data Business intelligence (BI) System report, will analyze and report data from sales. Pre-defined reports Available in the coming months! Complementary management system Tourismlink software

39. Complementary offer main functionalities Multi-rate management. Management of price and sale conditions depending on customer. Availability alarms. Booking notifications in real time. Avoid fax or e- mail. Immediate update for inventory, rate offers and supplements. Flexible inventory. Set inventory based on timetable or free sales. Channel manager. Direct channels & graphic booking engine to allow direct connectivity. 39

40. 4 Steps to put your product on platform/ market 40 Access to the platform Enclosure / Tickets Rates Operative Request to join TOURISMlink. Once credentials have been provided, you can access to the platform: http://oc.tourismlink.eu Product is pre- configured by tecnical team ! No need to modify Set enclosure description (Optional): Set localization and type passengers permitted. Set Tickets : 1.Time table Definition. Days of the week hours and duration. 2.Price range definition. 3.Inventory model definition 4.Add multi-language descriptions Unlimited number of rate plans Rate management depending on customer. Multi-level inventory control by timetable Rate tester. Availability request form, showing the prices that will be displayed to the end user. Booking notification in real time. Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

41. Access to the platform 1.Request for participation with TOURISMlink. 2.Once credentials have been provided, you can access to the platform: http://oc.tourisml ink.eu 3.After entering the credentials you can access to the home (with the main menu) 41 Booking management. Available Operations: Search bookings Cancellations Confirmations for on-request bookings See booking detail Booking management. Available Operations: Search bookings Cancellations Confirmations for on-request bookings See booking detail Add description of enclosure (Optional): Localization, clients allowed Add description of enclosure (Optional): Localization, clients allowed Ticket management. Available operations: Time table Definition. Days of the week hours and duration. Price range definition. Inventory model definition Definition of modalities Ticket management. Available operations: Time table Definition. Days of the week hours and duration. Price range definition. Inventory model definition Definition of modalities Rates, prices and inventory management Product primary configurations: Inventory configuration, Timetable configuration, etc. Product primary configurations: Inventory configuration, Timetable configuration, etc.

42. Quick and easy configuration of the service. A flexible way to configure your product: (tiemtable, inventory model, etc.). Quick and easy configuration of the service. A flexible way to configure your product: (tiemtable, inventory model, etc.). 42 Definition of the ticket: localization and type of passengers Definition of the Modality: Selection of passenger types from the ticket Timetable definition Price ranges Inventory model Timetable definition Price ranges Inventory model Multi-media descriptions of the ticket

43. Rate plans architecture: Definition of rate modalities Definition of client commission Definition of timetable dates (defined at the ticket) Definition of cancellation policies Duration restrictions Rate plans architecture: Definition of rate modalities Definition of client commission Definition of timetable dates (defined at the ticket) Definition of cancellation policies Duration restrictions Unlimited number of rate plans management Price configuration for the dates applied to the rate Rate tester. Availability request form, showing the prices that will be displayed to the end user. Price configuration for the dates applied to the rate Rate tester. Availability request form, showing the prices that will be displayed to the end user. Multi-level inventory control by room class and room type

44. Enables to easily keep track of bookings made of your product/s: Booking notification in real time. Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings. Enables to easily keep track of bookings made of your product/s: Booking notification in real time. Reservations appear on Booking module screen as soon as they are made and the rates and availability are constantly synchronized to prevent double bookings.

45. BUSINESS MODEL? TOURISMlink from 2014 onwards…

46. Free for 50 companies in destinations As from end of the project (July 2014), maintenance fee to be paid (probably amount between 500/1000€ per year depending on the dimensions of accommodation)  Hoteliers to inform about values achieved along year → help partners define right costs after July 2014 Every hotel will keep its freedom to negotiate individually its contractual terms with TAs & TOs Business model

47. Your contribution counts! Get in contact

48. www.tourismlink.eu

49. Your contribution counts! Get in contact

50. THANK YOU!