1. Advocating for change Sergi Corbalán Fair Trade Advocacy Office Milan, 24 May 2015

2. Born in 2004 Joint facility of the World Fair Trade Organization (Europe and Global) and Fairtrade International Financed by core income & external grants

3. Terminology What you do (some examples) To achieve what (some examples) (…) - Marketing - Certification - Supporting producers - Political advocacy - Public campaigning (…) - Consumers to buy FT - Public authorities to buy FT - Mobilise citizens to make your city a Fair Trade Town - National public policies support uptake of FT - Public policies are fair and promote Trade Justice - Change “rules of the game” that regulate business behaviour (…)

4. Why? Governments can promote our alternative trading model. More sales. More impact. What have we done in 2015? FTAO-CLAC research on public policies on Fair and Solidarity Trade (first phase) in France, Italy, Spain as well as Brazil, Colombia and Ecuador Want to get ideas about what YOUR government could do to promote Fair Trade? Join workshop on Monday (16h-16h45) Example 1: Public policies on Fair Trade

5. 2. Example 2: Power in supply chains Why? We want to change “rules of the game” of conventional trade. Source: Catherine Nicholson/Bob Young, The relationship between supermarkets and suppliers: What are the implications for consumers?, July 2012. Graphic: Tania Hurt-Newton

6. Example 2 (II) Campaign partners Fair Trade Movement Producer networks Trade union movement Farmers movement Consumers Agri- industry Research Business NGOs Media

7. Example 2 (III) Source: Catherine Nicholson/Bob Young, The relationship between supermarkets and suppliers, July 2012. What have we done in 2015? -Joint report launched in Nov 2014 -Infographics (“agent for change”) -Animation didactic videos (sub-titles translated into various languages) Plans: - Bananas (report to be issued in Nov 2015) - Cotton / textiles supply chains in 2016 (to be confirmed) Interested? Join the campaign! www.fairtrade-advocacy.org/power

8. Interested? Workshop “advocating and promoting Fair Trade” (Monday, 16h-16h45) Workshop “government policies on Fair Trade” (Tuesday, 13h30-12h15) Read more: www.fairtrade-advocacy.org