1. Chapter 13 Meetings, Conventions/Exhibitions and Event Management

2. After Reading and Studying This Chapter, You Should Be Able to:
Name the hospitality industry associations
Describe the various types of meetings
Explain the difference between meetings, expositions and conventions
Describe the role of a meeting planner
Explain the primary responsibilities of a convention and visitor’s bureau or authority
List the steps in event management

3. Associations American Society of Association Executives (ASAE)
6000 associations at national level
Spend $53.5 billion annually
Hold 215,000 meetings and conventions

4. Associations American Hotel and Motel Association
The National Restaurant Association
Hotel Sales and Marketing Association
Club Managers Association of America
Society for Foodservice Managers

5. Associations Offer Governmental/Political voice Marketing avenues
Education
Member services
Networking

6. Types of Meetings Clinic Forum Seminar Symposium Workshop
Overall purpose
Brings people together for the purpose of exchanging information

7. Primary Sources of Revenue
Attendee registration fees
Exhibit space rentals
Sponsorship fees
Conference program advertising fees
Considerations may include whether it is a consumer or trade event

8. Figure 13-1 Average Daily Visitor Spending at a Convention

9. Figure 13-4 Average Expenditure Per Delegate Per Stay

10. Figure 13-5 Percentage of Delegate Expenditure Per Item

11. Goals for Meetings Developed for the need to
Increase awareness of a particular issue
Raise money for an activity or organization
Provide information to colleagues or clients

12. Impact of Technology Affected the way in which information is obtained
Data is available on virtually every aspect
Increased need for establishing personal contact
Satellite and Teleconferencing

13. Technology Forecast Will continue to drive changes in the industry
Routine organizational tasks will be run on technology
More international meetings
Heightened security
Shorter meetings
Increase in incentives for repeat business

14. Determining the Site Facility service level and perception Price
City/Geographic location
Restaurant service and quality
Personal safety
Local interest

15. Expositions or Trade Shows
Designed to bring together purveyors of products, equipment and services in an environment where they can demonstrate their products and services to attendees at a convention or trade show

16. Conventions Meetings combined with expositions
Generally larger meetings with some form of trade show included

17. Meeting Planners Pre-meeting activities On-site activities
Plan agenda
Set budget
Negotiate contracts
On-site activities
Post meetings

18. Convention and Visitor’s Bureaus (CVBs)
Encourages groups to hold meetings, conventions and trade shows in the area it represents
Assists those groups with meeting preparations, and lends support throughout the meeting

19. Figure 13-3 Major Players in the Convention Industry

20. Purposes
Encourage tourists to visit the historic, cultural and recreational opportunities
To develop and promote the image of the community
Example
Las Vegas

21. Convention Centers
Large facilities where meetings and expositions are held
Revenue generated from rental of space, food and beverages

22. Event Management Large conventions are planned years in advance
Booking Manager is critical to success
Contract is key to success
On site at time of convention

23. Trends Globalization/International participation Cloning of shows
Competition
Technology
Number of shows is growing annually