2. GENERAL OBJECTIVES Students should: know the definition of advertising and types of advertising know the advantage and disadvantage of advertising. apply advertising concepts to create a brief advertisement.

3. SPECIFIC OBJECTIVES Students should be able to: 1.1 define accurately the term advertising without the use of textbooks. 1.2 Identify the two types of advertising giving two examples for each type after power point presentation.

4. SPECIFIC OBJECTIVES 2.1 lists at least three advantages and three disadvantages of advertising, after class discussion. 3.1 produce a small advertisement using a given product, after class discussion.

5. Advertisement Promoting Sales

6. Types of advertising Form of advertising Advantages and disadvantages of advertising What is advertisement Questions Click on words to view notes.

7. What is advertising Advertising is a means of communication with the users of a product or service. The action of making generally known; a calling to the attention of the public.

8. Types of advertising InformativePersuasive Competitive Collective, generic or cooperative Click on words to view notes.

9. Informative All advertisements inform, however, this type aims primarily at informing and educating the public about a particular product or service. e.g., Making the public aware that a new product is on the market.

10. Informative

12. Informative Click

13. Persuasive This is aimed at persuading or convincing the consumer to buy goods or services.

14. Persuasive

16. Competitive In this type of advertising, the producer tries to gain market share by telling the good points about his/her product and comparing these with his/her competitors.

17. Competitive Both persuasive and competitive advertisements aim at building brand loyalty and encouraging customers to buy now, as well as switch from the competitor’s brand.

18. Competitive

19. Collective, generic or cooperative. This types aims at getting the public to buy a product in general without focusing on a particular brand, e.g., milk or cheese, or promoting a plaza by encouraging shoppers to purchase goods and services at this plaza.

20. Different forms of advertising Advertisements may be: Direct Indirect they may take different forms e.g.,

21. Direct Circulars and catalogues Free samples or souvenirs

26. Indirect Newspaper, magazines, trade paper. Television and radio Slides and films Posters and signs Special shop displays Sound cars- using loud speakers in cars.

30. Advantages of advertising It makes consumers aware of the different product choices that are available. It promotes demand, making mass production possible. It encourages competition by keeping consumers aware of the various product choices. Through mass production, more people are employed

31. Advantages of advertising continue Increase sales and therefore keep costs down through economic of scale. It contributes to new price reduction of newspapers and magazine to the consumers. It encourage the production of goods of high standards. Concerts, charities and sporting events are supported by contributions from advertisements.

32. Disadvantages of advertising Most advertisement are aimed at persuading people to buy products whether they need them or not. They sometimes deceive the public with exaggerated or untrue claims. The cost of advertising is usually borne by the consumers.

33. Disadvantages of advertising continue Resources that should be utilized in a better way are sometimes wasted. Some advertisements are harmful because they encourage anti- social habits and behaviour.

34. QUESTIONs Select the correct answer true or false.

35. QUESTION 1 A pen with the company names and address is a form of direct advertising. true or false true false

36. QUESTION 2 An advertisement that is telling the public that their prices are unbeatable is an informative ads. true or false truefalse

37. QUESTION 3 All businesses must advertise in order to increase sales. true or falsetruefalse

38. QUESTION 4 A newspaper ads is direct. true or false true false

39. QUESTION 5 A collective advertising does not focus on a particular brand. true or false

40. QUESTION 6 One advantage of advertising is that it promotes demand making mass production. truetrue or falsefalse

41. l correct t g i n r a o u a o t n s Q2Q3Q4Q5Q6Q1

42. incorrect Try again Q1Q2 Q3 Q4Q5Q6

43. The end

44. Prepared by : Sakae Simpson ID # 1101088

45. REFRENCES Robinson, K., & Hamil, S. (2011). Principle of business for csec (pp. 323-324). Kingston, Jamaica: Carlong Publishers. http://www.youtube.com/watch?v=HMR- IDXp8Uk http://www.youtube.com/watch?v=HMR- IDXp8Uk http://www.youtube.com/watch?v=87uP5DKe ZEQ