1. Intrastate Crowdfunding: Raising Capital from the Community David Dupee, Founder & CEO

2. Intro to Crowdfunding Rewards (kickstarter): emotional connection, try new products Accredited investors (CircleUp): financial return Retail/general public (CraftFund): “Packers Plus” mix of emotional and financial

3. Intrastate Crowdfunding Probably Won’t Fund Next Facebook Not clear how VCs and other institutional investors will view crowdfunded companies Adverse selection: institutional investors already focused on certain verticals Tech and certain B2B companies might not meet test to qualify as company doing substantial business in WI (80% of assets, revenue, and offering proceeds come from in state)

4. Intrastate Crowdfunding Likely Works Best for Main Street Biz Consumer and place-based businesses have added marketing incentive to build brand advocates Investments easier to understand and do due diligence on Millennials key demographic Future investor class: 75M Already familiar with crowdfunding Different approach to investing

5. What the Limited Data on Investment Crowdfunding Shows U.S.: Title III of JOBS Act yet to take effect. Other exemptions used to allow general public to invest online: intrastate: guitar company, brewery Reg A: real estate UK.: Investment crowdfunding legal for 3 years with consumer products as one of the strongest categories

6. Sound Familiar?: BrewDog Example “Our strategy has always been to try to shorten the distance as much as possible between ourselves and the people who drink our beers.” -BrewDog Scottish brewer raised nearly £4M by turning 12,000 fans into shareholders “Very quickly it became clear that the excitement was as much about belonging somewhere as about money.” - Harvard Business Review

7. What Does this Mean for WI? Getting ahead of the curve: 10 states have since passed similar law Economic development Restaurants largest private sector employer in state Food and beverage manufacturers account for $10B in revenue and key driver of tourism Attract and retain millennial workforce

8. David Dupee, Founder & CEO CraftFund LLC www.craftfund.com david@craftfund.com @CraftFund @CraftFundWI