1. Research Methods Case studies Correlational research
Experimental research
**will need to know more detail than is in your book about these topics

2. Case Study
Murray (1938)
personology = need to understand the whole person as a coherent entity (vs. just parts of people)
in-depth study of one person

3. Case Study Useful in several instances: Rare or unusual situations
Piano virtuoso
Mass murderers
To demonstrate possibilities
Hypnosis
To demonstrate a treatment
PTSD treatment in child
As disconfirming evidence
Shatter assumptions about abilities

4. Case Study Strengths Weaknesses Depth and detail Capture complexity
Problem of generalization: idiosyncratic subject
Problem of generalization: experimenter biases and subjective impressions
Entangled relationships among variables

5. Correlational Design
= a study that assesses the extent to which two variables are related
Defines the relationship in quantitative terms
Correlational (“co-related”)
When one variable changes in value, what happens to the other variable?

6. Correlation Example
Is there a relationship between self-esteem and GPA?
Need to have different levels of my first variable: self-esteem
Very high self-esteem ?
Moderately high self-esteem--?
Average self-esteem ?
Moderately low self-esteem --?
Very low self-esteem ?

7. Correlation Example Raw Data: Self-esteem score GPA Tim 42 3.8
Bart
Kelsey
Kim
Etc.

8. Correlation Example
See scatterplot of data

9. Direction of Correlation
Scatterplot showed a positive correlation
As one variable increased, the second variable also increased
As self-esteem goes up, academic achievement also goes up
Think of some examples of positively correlated variables
Negative (inverse) correlation
As on variable increases, the second variable decreases (i.e. one gets bigger, the other gets smaller)
As amount of alcohol intake increases, motor control decreases
Think of examples of negatively correlated variables
= direction of the correlation

10. Strength of Correlation
How strongly related are the two variables of interest?
the “sloppiness” of association
Degree of accuracy with which you can make a prediction about 2nd variable given value of the first variable
Ranges from -1 to 1
-1 and 1 are very strong (perfect) correlations
0 is no correlation; no relationship

11. Correlation – strength and direction

12. Correlation Example High Self-esteem and GPA
Does (A) lead to (B)? Or is the other way around? Or, are there other factors that lead to both (A) and (B)?
Two independent carefully conducted studies found that there is no causal relationship between these two factors. They are correlated because both of them are correlated to some other factors: intelligence and family social status.
**Correlations do NOT tell us that one variable CAUSES the other variable.

13. A recent Morgan-Gallup Poll in the US of 1009 people asked:
“Does correlation imply causation?”
64% YES
38% NO
8% undecided

14. Correlational research
Strengths
Can study a broad range of variables
Can look at multiple variables at one time
Large samples are easily obtained
Weaknesses
Relationships established are associational, not causal
Individuals not studies in-depth
Potential problems with reliability and validity of self-report measures

15. Experimental Design Allows us to determine cause and effect
Defining characteristics:
Manipulation of variables
Independent variable
Dependent variable
Experimental control of other variables
Random assignment to groups

16. Example Learned helplessness All subjects first hear a very loud noise
3 groups:
Can end the noise by pushing a button
Cannot stop the noise
Control group – doesn’t hear noise
Put in 2nd situation where they could end a loud noise by moving their hand. D.V. was response latency (how soon did they move hand?)
1st and 3rd groups learned quickly to move hand; 2nd group sat passively and did nothing

17. Experimental Design Strengths Weaknesses
Can tease out cause and effect
Allows for strict control of variables
Weaknesses
Many questions may not be able to be answered using this method – i.v. cannot be varied (e.g. sex, age, birth order, effects of child abuse)
May be artificial and limited
Causal effects may not hold when the complexity of actual human behavior is considered
Involves brief exposures and may miss important processes that occur over time

18. Example from the news/class activity
"MARRIAGE SLOWS CANCER DEATHS"
Evidence that married people have a better chance of surviving cancer than do singles means that the unmarried might be good targets for cancer-prevention programs. Married people with cancer had a 23% higher overall survival rate than the unmarried.

19. Another example Example 2:
Children who are aggressive tend to watch a higher proportion of violent television than children who are not highly violent or aggressive
What type of design?
What can we conclude?

20. Categorize
I give students a questionnaire that measures how much they like sensation seeking activities. I then ask them about current drug use. I find that students who are high in sensation seeking engage in more drug use than students low in sensation seeking.
What type of study?
What type of relationship?

21. Categorize
I randomly assign children with behavior problems to two types of play groups: one group is structured and organized and the other group has no rules. I measure the number of aggressive behaviors in each group.
What type of research is this?
What are the independent and dependent variables?
Does the type of research change if I look at children with behavior problems and compare them to children without behavior problems?

22. Categorize
Over the course of several years, I interview three adolescents who live in poverty. I am interested in the impact that poverty has on their lives.
What type of study?