1. E-Distribution and Trading in the Simple Commercial Space Nick Giddings Chief Executive Officer PowerPlace Simon Hughes Sales & Marketing Director Open GI

2. Definition of Term (i.e. what is E-Trade ?) A method of trading whereby technology is used to connect buyers and sellers Noting The extent to which technology is utilised in this is variable The more complex the “product”, the less end-to-end automation

3. E-Trade might include any of the following: Systemic data capture Auto-rating of a product Data connectivity in the supply chain B2B / B2C ecommerce All of the above “bring together buyers and sellers”

4. Personal lines insurance is almost fully e-traded, end-to-end Web is the predominant channel Price comparison web sites dominate private car – Initiate close on 60% of all new business sales – 2013 estimated to generate c. £7bn of new business sales

5. Current Trends: The Move to Mobile

6. Current Trends: Manifestation of Mobile in Personal Lines Confused.com statistics: – Since Jan-12, 20% decline in desktop visitors – Since Jan-12, 10% increase in mobile & tablet visitors – Q1 2012 – Q2 2013, mobile visitors grown from 6% to 15%

7. Source: Datamonitor, UK SME Insurance 2012 Report, published November 2012 Segmentation of the SME Market

8. Source: Datamonitor “Targeting SMEs in UK General Insurance”(2007)Source: Datamonitor “Targeting SMEs in UK General Insurance” (2004)Source: Datamonitor “UK SME Insurance” (2011) Are Brokers Losing Market Share of SME ?

9. SME Buying Behaviour Source: Datamonitor, SME Insurance Survey 2012

12. For Brokers – Access to a market of auto-rated SME products – Comparative rating / covers – Fully integrated (Open GI only) – Out-of-the-box ecommerce strategy – Mobile-ready For Providers – Instant distribution to an agency base of 1,200 – Agency Management and cash collection – Real-time rating and document control – E-enablement of products – Multi-channel distribution

14. PowerPlace Live Policy Count by Channel In Office Broking Growth as Brokers look for efficiencies Internet 100% growth in 2years vSME biased Channel Segmentation