1. COMPUTER APPLICATIONS TO BUSINESS ||
By Sana Asad

2. Grade Composition Assignments 5% Tests & Quizes 10%
Project & Presentation %
Midterm %
Final %
Note: 59% is Fail!

3. Course Outline Introduction to E-Commerce
E-commerce business models and concepts
The Internet and WWW
Building an E-Commerce Website
Security and Encryption
Web Payment Systems
Web Marketing Concepts
Web Marketing Communications
Auction, Portals and Communities
Integrated Approach- application based

4. INTRODUCTION TO E-COMMERCE
CHAPTER # 1
INTRODUCTION TO E-COMMERCE

5. What is e commerce?
E-commerce is buying and selling goods and services over the Internet.
By the help of the flexibility offered by computer networks and the availability of the Internet , E- commerce develops on traditional commerce.
E-commerce creates new opportunities for performing profitable activities online.

7. E-Commerce Transaction

8. E-commerce vs. E-business
E‐Commerce : Use of Internet and Web to transact business
Digitally enabled commercial transactions between
and among organizations and individuals.
E‐business: Digital enablement of transactions and
processes within a firm, involving information systems under firm’s control. Does not include commercial transactions involving an exchange of value across organizational boundaries.

11. Unique Features of E-commerce Technology
Ubiquity
Global reach
Universal standards
Information richness
Interactivity
Information density
Personalization/customization
Social technology

14. Types of E-commerce Classified by market relationship
Business‐to‐Consumer (B2C)
Business‐to‐Business (B2B)
Consumer‐to‐Consumer (C2C)
Classified by technology used
Peer‐to‐Peer (P2P)
Mobile commerce (M‐commerce)

16. The Internet
Worldwide network of computer networks built on common standards
Created in late 1960s
Services include the Web, e‐mail, file transfers, etc.
Can measure growth by looking at number of Internet hosts with domain names
Provides services such as e- mail, document transfer, newsgroups, shopping, research, instant messaging, music, video, and news.

17. Business Uses Of Internet
These services and capabilities are a core part of a successful e-commerce program. They are either parts of a value chain or are included as supporting activities:
Buying and selling products and services
Providing customer service
Communicating within organizations
Collaborating with others
Gathering information (on competitors, and so forth)
Providing seller support
Publishing and distributing information
Providing software update and patches

18. The Web Most popular Internet service developed in early 1990s
Provides access to Web pages
HTML documents that may include text, graphics, animations, music, videos
Web content has grown exponentially
Google indexes between 75 – 100 billion pages

19. Growth of Internet & Web

20. Origins & Growth of E-commerce
1995: Beginning of e‐commerce
First sales of banner advertisements
E‐commerce fastest growing form of commerce in United States.

22. E-commerce: Brief History
1995‐2000: Innovation
Key concepts developed
Dot‐coms; heavy venture capital investment
2001‐2006: Consolidation
Emphasis on business‐driven approach
2006‐Present: Reinvention
Extension of technologies
New models based on user‐generated content, social networks, services

23. Predictions for the Future
Technology will propagate through all commercial activity.
Prices will rise to cover the real cost of doing business.
E‐commerce margins and profits will rise to levels more typical of all retailers.
Cast of players will change.
Traditional Fortune 500 companies will play dominant role.
New startup ventures will emerge with new products, services.
Number of successful pure online stores will remain smaller than integrated offline/online stores.
Regulatory activity worldwide will grow.
Cost of energy will have an influence.

25. Understanding E-commerce: Organizing Themes
Technology:
Development and mastery of digital computing and communications technology

26. Business:
New technologies present businesses with new ways of organizing production and transacting business

27. Society:
Intellectual property, individual privacy, public welfare policy