1. Reducing Health Barriers: The Spirit Campaign of Greater Louisville YMCA Presented by Kristina R. Dunham National AAHPERD Conference at San Diego, CA Spring 2011

2. Healthy People 2010 The two overarching goals of Healthy People 2010 were: ◦ 1. Increase quality and years of life; ◦ 2. Eliminate health disparities.

3. Healthy People 2020 Attain high-quality, longer lives free of preventable disease, disability, injury and premature death. Achieve health equity, eliminate disparities, and improve the health of all groups. Create social and physical environments that promote good health for all. Promote quality of life, healthy development, and healthy behaviors across all life stages.

4. The Mission of the YMCA Healthy Actions The YMCA will be a leader in the improvement of health in our community. Anyone committed to improving health will seek the YMCA as the destination for guidance and activity. As a convener and catalyst, the YMCA will develop relationships for a healthier community. The YMCA will take a leadership role in addressing disparities that impact community health. (Taken from the website of the YMCA of Greater Louisville, ©YMCA.)

5. National Initiatives The National Physical Activity Plan ◦ The Centers for Disease Control and Prevention. ◦ The American Heart Association. ◦ The American College of Sports Medicine.

6. Barriers and Enabling Factors Two frequent barriers to participation in fitness and health activities are cost and a lack of supportive facilities for physical fitness. Removing these barriers enables individuals to engage more easily in health- and fitness-related activities.

7. The YMCA of Greater Louisville Founded in 1853. The 10 th YMCA branch in the nation. Approximately one out of every five people within Greater Louisville are served throughout 10 membership and two service branches.

8. The Y’s Annual Giving Campaign The YMCA is a 501 (c) (3) nonprofit, community building charity, that strives to make its programs widely affordable and accessible through the YMCA Spirit Program. Contributions to the YMCA ensure access for all who wish to participate in Y programs and services.

9. Reducing Cost: An Incentive for Participation ◦ In 2010:  The campaign provided over $5 million dollars in financial assistance to over 10,000 unique individuals and families located throughout the city of Louisville.  The YMCA of the USA is designated as “A” rated by the American Institute of Philanthropy (AIP), one of only two national human services charities to receive this rating. ◦ A “Spirit” Video: ◦ http://www.youtube.com/watch?v=vCeJGiHJO Fk&feature=channel http://www.youtube.com/watch?v=vCeJGiHJO Fk&feature=channel

12. Community Outreach Through the Spirit Campaign In 2010, member gifts to the Campaign were used to fund childcare programs and YMCA day camps. Other community collaborative programs include “Healthy Actions” and Black Achievers.

13. Community Outreach Through the Spirit Campaign Member gifts to the Campaign are also used to help fund Safe Place Teen and Family Services. http://www.youtube.com/watch?v=9NNJXfxeRQ0&feature=player_embedd ed

14. Corner Store Initiative Four retrofitted stores located in Louisville, with four more to come in 2011. Store owners are provided with bins and refrigerators for storage of fresh produce. Signs and containers are located in a store’s front area.

15. A Snapshot – The Shawnee Market Store CostSalesNet Oct-101553.081559.015.93 Nov-101189.971460.14270.17 Dec-10755.931085.27329.34 Jan-11500.351018.53518.18 TOTAL3999.335122.951123.62

16. “Y5210” School Nutrition and Activity Program Classroom-based, and targeted to elementary school students. ◦ “5” servings of fruits or vegetables per day. ◦ “2” hours or less of screen time per day. ◦ “1” hour per day of active exercise. ◦ “0” sugar-sweetened drinks each day.

17. Other Programs YMCA Camp Piomingo is a fully- accredited and supervised residential camp with programs suitable for children ages 6 – 16. http://www.youtube.com/watch?v=Qm5k o5xGluA http://www.youtube.com/watch?v=Qm5k o5xGluA

18. The YMCA of Greater Louisville To close… ◦ We are more than a “fitness organization.” We are an organization that promotes:  1. Youth Development  2. Healthy Living  3. Social Responsibility

19. Thank you!

20. Select Bibliography and Sources Adelman, L. (Executive Producer). (2008). Episode one: In sickness and in wealth. Unnatural causes: Is inequality making us sick? (Television Series). California: California Newsreel. Gee, G. C. & Payne-Sturges, D. C. (2004). Environmental health disparities: A framework integrating psychosocial and environmental concepts. Environmental Health Perspectives, 112(17), 1645 – 1653. Gordon-Larsen, P., Nelson, M. C., Page, P. & Popkin, B. M. (2006). Inequality in the built environment underlies key health disparities in physical activity and obesity. Pediatrics, 117, 417 – 424. Moore, L. V., Diez Roux, A. V., Evenson, K. R., McGinn, A. P. & Brines, S. J. (2008). Availability of recreational resources in minority and low socioeconomic status areas. American Journal of Preventive Medicine, 34(1), 16 – 22.

21. Select Bibliography and Sources Healthy People.gov, http://www.healthypeople.gov/2020/about/default.aspx.http://www.healthypeople.gov/2020/about/default.aspx Powell, L. M., Slater, S. Chaloupka, F. J. & Harper, D. (2006). Availability of physical activity-related facilities and neighborhood demographic and socioeconomic characteristics: A national study. American Journal of Public Health, 96(9), 1676 – 1680. YMCA Safe Place Services, http://www.ymcasafeplaceservices.org/about- us/.http://www.ymcasafeplaceservices.org/about- us/ Website of the YMCA of Greater Louisville (2010). It’s My Y. Retrieved March 27, 2011 from http://www.ymcalouisville.org/.http://www.ymcalouisville.org/ YMCA of Greater Louisville (2010). The Spirit Campaign: Assuring participation for all. Volunteer opportunity guide. YMCA of Greater Louisville (2010). It’s My Y: Guide to Camp Piomingo. YMCA of the USA (2010). “YMCA supports national physical activity plan.” (Press release, May 3, 2010). Retrieved May 20, 2010 from http://www.ymca.net/about_the_ymca/press_release_20100503_national_ physical_activity_plan.html. http://www.ymca.net/about_the_ymca/press_release_20100503_national_ physical_activity_plan.html