1. www.FITT-for-Innovation.eu Business Model Design FITT (Fostering Interregional Exchange in ICT Technology Transfer)

2. 2 | 05.02.2010 Business Model Design What is Business Modelling at Tudor? a process for designing a sustainable business model (BM) a culture promoting business awareness to newbies some tools and techniques to design a BM: structure - drive - improve

3. 3 | 05.02.2010 Business Model Design Why do we need such a process? Our TT staff is junior We work with researchers, having no (few) business practice (or knowledge) We need to convince stakeholders to join in unusual business models, such as top management, external partners, policy makers, internal research team. We observed a lack of creativity in the envisaged business solutions We struggle against a lack of information to ground business decision

4. 4 | 05.02.2010 Business Model Design Who has contributed Our staff External partners in innovation Pigneur & Osterwalder (Lausanne) Research in Strategy & Business Models, Consultancy in Strategic Innovation (for banks, music, litterature and more) Gordijn (Amsterdam) Research in Value Networks engineering, Consultancy in Service Design & Partnerships (for Power supply, music, Policy management and more) Yu (Toronto) Research in Early Requirements Engineering and Strategic Fit.

5. 5 | 05.02.2010 Business Model Design How does it work? process: how to design a sustainable BM "design is thinking made visual" - Saul Bass (1921 – 1996) inspired from design Step 1: Mobilize : to prepare for a successful TT effort

6. 6 | 05.02.2010 Business Model Design Step 2 : Design : iteratively improve your current idea visualize brainstorm How does it work?

7. 7 | 05.02.2010 Business Model Design How does it work? Step 3: Prototype several tools Business Model Ontology BM innovation guide value networks engineering business model prototyping tools under development

8. 8 | 05.02.2010 Business Model Design How does it work? Step 4: Assess several tools Business Model Ontology BM assessment guide & diagnostic cash flow sensitivity analysis in value network scenario based simulations, alternatives & evolutions Strategic impact simulation tools under development Step 5: Select (Innovate): A roadmap in refining opportunities

9. 9 | 05.02.2010 Business Model Design Pro’s & Cons low learning curve place for supporting creativity support communication over different backgrounds great for handling intangible assets PRO’S CON’S lack of ICT tool integration difficult customization to each TT project context not a compensation for bad underlying information

10. 10 | 05.02.2010 Business Model Design Impacts (visual) understanding/sharing of main stakes (ongoing) wide adoption by internal stakeholders general interest in Business Modelling arose

11. 11 | 05.02.2010 Business Model Design Outcomes clearer business speech from TT staff practical design process was appreciated

12. 12 | 05.02.2010 Business Model Design Plans for the future tools development library of business models user-oriented documentation integration into work practices integrate new interesting techniques & tools

13. 13 | 05.02.2010 Business Model Design Lessons Learned redo guidelines for tools & techniques selection improve user-oriented documentation more basic education from the start recommend contact us if you want to use this, it still evolves, any contribution is welcome

14. 14 | 05.02.2010 Business Model Design Suggested Readings business model generation, Alexander Osterwalder & Yves Pigneur, (book, October 2009), http://businessmodelgeneration.com/http://businessmodelgeneration.com/ value networks engineering, Jaap Gordijn, (articles and tools, 1999- 2009) http://e3value.com/e3family/http://e3value.com/e3family/ scenario based simulations, alternatives & evolutions, Ulf Pillkahn - Using Trends and Scenarios as Tools for Strategy Development (book, 2008), http://books.google.be/books?id=NvTjBbI3jKoC - http://www.pillkahn.com/http://books.google.be/books?id=NvTjBbI3jKoC http://www.pillkahn.com/ business model prototyping, Michael Schrage - Serious Play: How the World's Best Companies Simulate to Innovate (book, 1999) - http://www.amazon.com/exec/obidos/ASIN/0875848141/ - http://danbricklin.com/log/seriousplay.htm http://www.amazon.com/exec/obidos/ASIN/0875848141/ http://danbricklin.com/log/seriousplay.htm