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Marketing Resources at Roosevelt University Library
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Book Catalogs I-Share- 71 academic libraries in Illinois Worldcat- nationwide, with a few international libraries
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Mediamark Reporter MRI+ Product-based marketing research demographics database. First-time users: Click on "Register for a FREE Account" - use your roosevelt.edu or mymail.roosevelt.edu email address. Tutorial from Boston University Library: http://www.bu.edu/library/management/tutorial s/mriproductrpt.html
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Business Source Premier EBSCO product “Peer Reviewed” button Boolean searching ability Full-text articles Market research reports, industry reports, country reports, company profiles and SWOT analyses
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Mergent Online Limited number of users Annual Reports Competitors History
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Hoover’s Online Limited number of users History Competitors Build custom report
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Lexis-Nexis Academic Full-text articles Corporate Hierarchy Financial information Legal information
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