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Marketing Resources at Roosevelt University Library.

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Presentation on theme: "Marketing Resources at Roosevelt University Library."— Presentation transcript:

1 Marketing Resources at Roosevelt University Library

2 Book Catalogs I-Share- 71 academic libraries in Illinois Worldcat- nationwide, with a few international libraries

3 Mediamark Reporter MRI+ Product-based marketing research demographics database. First-time users: Click on "Register for a FREE Account" - use your roosevelt.edu or mymail.roosevelt.edu email address. Tutorial from Boston University Library: http://www.bu.edu/library/management/tutorial s/mriproductrpt.html

4 Business Source Premier EBSCO product “Peer Reviewed” button Boolean searching ability Full-text articles Market research reports, industry reports, country reports, company profiles and SWOT analyses

5 Mergent Online Limited number of users Annual Reports Competitors History

6 Hoover’s Online Limited number of users History Competitors Build custom report

7 Lexis-Nexis Academic Full-text articles Corporate Hierarchy Financial information Legal information


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