1. Principles of Design

2. PRINCIPLES OF DESIGN How do you consume music?

3. WHAT DO YOU SEE?

4. What images of cover art come to your mind? Let’s look those up… Google Image Search BRAINSTORMING What do you like about those images? How do the images inform or relate to the music?

5. Task:You will create a work of art that will symbolize your composition. You will hand in the following: Rough sketch of your idea that itemizes the materials you will need to gather to create your artwork; The final copy of your artwork on 8 ½ x 11” paper; and A rationalization of your design choices based on the principles of design discussed in the class. YOUR TASK

6. Basic Design Principles A design must have: Balance Proportion Rhythm DESIGN PRINCIPLES

7. Balance Bisymmetrical: Draw a line through the centre, and both sides are the same. Asymmetrical: Draw a line through the centre, and both sides are different, but both sides are given the same weight or importance. DESIGN PRINCIPLES

8. BALANCE: BISYMMETRICAL

9. BALANCE: ASYMMETRICAL

10. Proportion: The relationship of the size of each part of the design to the other parts: Sizes of items should complement each other; No strict rules, but it should be pleasing to the eye, or out of proportion for effect. DESIGN PRINCIPLES

11. PROPORTION

12. Rhythm: the force that leads our eye from one part of the design to another and evokes an emotional response *** This is very important for music artwork design! A still image can makes us feel calm or relaxed; A busy image can make use feel excited or anxious. DESIGN PRINCIPLES

13. RHYTHM

15. These elements are what help create the Principles of Design: Line; Colour; Value; Texture; Space. ELEMENTS OF DESIGN

16. Line: Helps create an emotional response; Exact, clear and forceful; Sketchy, angular and aggressive; Flowing, smooth and gentle.

17. DESIGN ELEMENTS: LINE

20. Colour: Helps create emotional response: Vibrant, warm colors (red and orange) = strong emotions; Cool colours (blue) = calm, peaceful feeling; Identical designs have a very different impact when published in different colours; Also consider the way colours work together or work against each other. DESIGN ELEMENTS

21. Value: The lightness or darkness of colours; The value of a colour can change its emotional response. DESIGN ELEMENTS

22. DESIGN ELEMENTS: COLOUR AND VALUE

25. Texture: Can help influence emotional response; Life experience tells us how things feel; After we know, we only need to see objects to know how they feel; The effect of a smooth, shiny surface is quite different from a rough, dull one – quite often, the contrast is very effective. DESIGN ELEMENTS

26. DESIGN ELEMENTS: TEXTURE

29. Space: The play between empty-space and filled-space; Can have very diverse emotional responses. DESIGN ELEMENTS

30. DESIGN ELEMENTS: SPACE

33. Image Title of the Composition Band Name or Composer’s Name SO WHAT DO YOU NEED?

34. DESIGN ELEMENTS