1. Hotel Industry Performance Reports, Trends and Related Ad-Hoc Reports
The SHARE Center
Supporting Hotel-related Academic Research and Education

2. Table of Contents Introduction to Ad-Hoc Reports Trend Reports
Pipeline Reports
Custom HOST Reports
Census Database Files, Prop & Room Counts, Ad-Hoc Industry Data Files, and Forecasts

3. Introduction to Ad-Hoc Reports

4. What is the difference between STAR reports and Ad-Hoc Reports?
STAR Reports refer to the reports that are delivered to hotels that compare the subject property’s performance to the competitive set and to surrounding industry segments
Hotels and companies have annual subscriptions which include STAR reports as well as other services
The STAR reports are generated and delivered each month, week, and/or day. These are relied upon by managers, and by Sales and Operations departments.

5. What are Ad-Hoc Reports?
STR generates many other reports for both hotel companies and a variety of additional third parties
These reports provide performance information as well as additional data
These reports can be requested on a one-time basis, hence the name “ad-hoc” reports
Customers can select a specific industry segment or a user-defined group of hotels

6. How are Ad-Hoc Reports Used?
Ad-Hoc reports can be used by developers for “Feasibility Studies”, when someone is analyzing whether to build a specific type of hotel in a specific location
These reports can also be used for “Impact Analyses” when someone is trying to determine the past affect of some type of event (for example: a sporting or political event, a natural disaster, or a new tourist attraction)
Ad-Hoc reports can also be used to gain a better understanding of the lodging industry in an area
There are may other uses for ad-hoc reports

7. Trend Reports

8. What are Trend Reports?
Trends are the most popular type of ad-hoc report
Trend reports show historic hotel performance for an industry segment or user-defined set of properties
Trend reports typically display monthly performance data for 5 years, although you can request 10 or 20 years of data.
Trend reports can also include daily data or Segmentation data (Group/Transient/Contract)

9. Options for Selecting Hotels
There are three different options when it comes to selecting hotels for a Trend report:
You can choose a standard industry segment, based upon pre-defined geographic and non-geographic categories
You can select hotels based upon a wide range of variables
Or, you can choose a specific group of individual properties
You can also request a “Radial Trend” based upon latitude/longitudes

10. Selecting Hotels using Industry Segments
An industry segment can just be a geographic area such as a market, tract (sub-market), city, county, state, country, sub-continent, or continent:
Nashville Market Nashville Downtown Tract
Tennessee State Davidson County
Germany Europe
An industry segment can also be a combination of a geographic area and a non-geographic category such as scale, class, location, or type. So you could request country scale, market location, or tract class:
Nashville Airport Location US Economy Scale
London Luxury Class Tennessee Convention Type

11. Selecting Hotels based upon Variables
For a Trend report, you can select hotels that meet a certain set of criteria
Your query can include a wide range of variables including:
Geographic fields Number of Rooms
Non-geographic fields -- Age, Open Date
Brand or Parent Company -- Management Company or Owner
Operation (Corporate vs. Franchise) -- Ex-Affiliation
Number of Floors Interior/Exterior Corridor
Restaurant Meeting Space
Type/Features (Ski, Spa, Golf, Boutique, Extended Stay, Conference, Convention, Casino, All-suites, Waterpark, Condotel)
A full list of fields is available

12. Selecting Specific Individual Hotels
There are times when you might want to select a specific set of individual properties
You can request a “Participation List” which displays all the hotels that submit data to STR in an industry segment or based upon variables
You can then select specific hotels from the list that you would like to have included in your Trend report
When requesting a Trend, you can provide a list of STR numbers. These are the codes that STR uses to identify hotels.

13. Rules Related to Trend Reports
You must select 4 or more participating hotels. If there is a month when all 4 hotels did not submit data for any reason (hotel not open, hotel did not report), data for that month will not appear. For that reason, it is advisable to select more than 4 hotels.
There cannot be too high a percentage (based upon number of rooms) for a single hotel, brand, or parent company. If you have a problem, you will need to add or remove hotels until the percentages are okay. The US percentages are 40, 40, and 50. The non-US percentages are 50, 50, and 60.

14. More Rules Related to Trend Reports
The sufficiency and percentage rules protect the confidentiality of the data, so as not to reveal too much about the performance of a single hotel or brand
If you request multiple Trend reports, the hotels that you select on the separate Trends must differ by more than one participating hotel. This ensures that no one can isolate the data of a single hotel
These same rules apply to Custom HOST Reports as well

15. Types of Data in a Trend Report
By default, a Trend Report includes monthly data for 5 years. You can request 10 or 20 years of monthly data or specify a starting date back to 1987.
You can also request special types of data:
Twelve Month Moving Average data – great for graphing performance over time
Quarterly data
Daily data - back to 2000, great for Day of Week analyses or tracking special events
Weekday/Weekend data – approximate business vs. leisure
Segmentation data – separate Group, Transient, and Contract numbers (occupancy and ADR)

16. Requesting a Trend Report
To request a Trend Report, you can the Trend department:
Professors from schools who are members of the SHARE Center can also
The Trend staff can help you with your selection
You can also specify a different currency if desired

17. Trend Report Fulfillment
The normal turn-around time for a Trend is two business days, although there are times when there are a high volume of requests
Trends are delivered via
Trend reports are in Excel format. This makes it easy to work with the raw data. You can sort data by day or month. You can graph actual numbers or percent changes over time.
Trend reports are generally not available online due to confidentiality issues

18. Introduction to a Trend Report
A Trend report is an Excel workbook with multiple tabs or pages displaying the various information and the different types of metrics
There will be additional tabs or pages if you request any of the special types of data listed on the previous slide
The next slides with step through all the various pages in a Trend report and describe all the information included on each page

19. Trend Table of Contents
The Table of Contents displays the name or description of the Trend report
The date range and currency are displayed
There is internal information, including Job Number, STR staff, and report Creation Date
The Table of Contents lists each tab or page included
It can also include a “Pipeline Teaser”, displaying brief Pipeline data about the market

20. Trend Table of Contents

21. 2 - Data By Measure
The Data By Measure page displays monthly Occupancy, ADR, RevPAR, Supply, Demand, and Revenue
There are sections for each of the different metrics
There is a row for each year in the date range and columns for each month
There are averages/subtotals for the Total Year and for YTD number based upon the current month

22. Data By Measure

23. 3 – Percent Change By Measure
The Percent Change By Measure page displays monthly percent change values for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue
The format is the same as the Data By Measure page: sections for each metric, rows for each year, and columns for each month
There are percent change numbers for Total Year and for YTD based upon the current month

24. Percent Change By Measure

25. 4 – Percent Change By Year
The Percent Change By Year page displays the same monthly percent changes as the prior page
The format is the different then the Percent Change By Measure page
There are sections for each year, rows for metric, and columns for each month
This makes it easier to look at all the metrics for a single year together and make comparisons

26. Percent Change By Year

27. 5 – Twelve Month Moving Average
The Twelve Month Moving Average page is identical to the Data By Measure page except that all values are average numbers based upon twelve months of data ending at the current month
Sections, rows, and columns are all the same
There are no Annual or YTD subtotals since the values are averages anyway
The moving average data is especially valuable since it eliminates the seasonality

28. Twelve Month Moving Average

29. 6 – Twelve Month Moving Average with Percent Changes
This page displays the twelve month moving average data for each different metric in separate columns
After the values there is an additional column for the percent change
There is a row for each month in the date range
This page displays the moving average data in a way that makes it very easy to create graphs on the values or the percent changes

30. Twelve Month Moving Average with Percent Change

31. Application – Graphing 12-Month Moving Average data
Supply and Demand Percent Changes
It is easy to use Excel to create graphs based on the Trend data

32. Application – Graphing 12-Month Moving Average data
Occupancy and ADR Percent Changes
Line graphs are great to show historic data, you can compare metrics

33. Application – Graphing 12-Month Moving Average data
Occupancy, ADR, and RevPAR 12-Month Values
Running 12-month data takes out the seasonal variability

34. 7 – Day of Week Analysis
The Day of Week Analysis page displays Day of Week numbers (Occupancy, ADR, and RevPAR) per month for the last twelve months on the left side of the page
There are columns for each day and rows for each month and a subtotal for Total Month numbers
On the right side of the page, there are Day of Week numbers by year for the last three years
To perform a Day of Week analysis farther back in time, you can work with the raw daily data

35. Day of Week Analysis

36. Application – Graphing Day of Week data
Occupancy by Day of Week for the last three years
Bar graphs are great to compare things like days of week over time

37. Application – Graphing Day of Week data
ADR by Day of Week for the last three years
Note the differences from year to year for each day of week

38. 8 – Daily Raw Data
The Daily Raw Data page displays values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue per day for the date range selected
There are columns for Date, Day (number), Month (number), Year, Day of Week (name), and Week (number) to facilitate sorting and subtotaling
There are columns for Census Props and Rooms (the total number of hotels selected) and for STAR Participants (the percentage of hotels that submit STAR data based upon number of rooms)

39. Daily Raw Data

40. Application – Graphing Daily data
Occupancy, ADR, and RevPAR Daily Values for January
Daily data will show greater detail, such as weekends & special events

41. 9 – Weekday / Weekend Trend
The Weekday/Weekend Trend page displays separate values and percent changes for Occupancy, ADR, and RevPAR for both weekdays and weekends per month for every month in the date range
There is also a monthly total number for perspective
There are additional columns that display separate Supply, Demand, and Revenue Share numbers for both weekdays and weekends
There are subtotals for Annual and YTD numbers

42. Weekday / Weekend Trend

43. Application – Graphing Weekday/Weekend data
Occupancy by WD/WE for the last three years
Weekday/weekend data helps compare business & leisure travel

44. Application – Graphing Weekday/Weekend data
ADR by WD/WE for the last three years
Note the year-over-year differences again for Weekday vs. Weekend

45. 10 – Quarterly Results
The Quarterly Results page displays separate values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue for each quarter for every year in the date range
Quarters are only displayed when all three months of data are received
There are subtotals for Annual numbers

46. Quarterly Results

47. 11 – Monthly Segmentation Data
The Monthly Segmentation Data page displays metrics for Segmentation numbers: Transient, Group, and Contract
The section on the left displays values for Occupancy, ADR, and RevPAR
The section on the right displays the corresponding percent changes
There are subtotals for Annual and YTD numbers

48. Monthly Segmentation Data

49. Application – Graphing Segmentation data
Group and Transient Occupancy Values
Valuable to compare Group vs. Transient metrics: Occ, ADR, Demand

50. Application – Graphing Segmentation data
Group and Transient ADR Values
For example, note where Group ADR is greater than Transient ADR

51. 12 – Monthly Segmentation Raw Data
The Monthly Segmentation Raw Data page is very similar to the prior page
There is a single column for Supply, since supply for a hotel is not segmented. There are separate Demand and Revenue columns for Transient, Group, and Contract
The section on the right displays the corresponding percent changes
There are also Census Props, Rooms and Percent Participation columns

52. Monthly Segmentation Raw Data

53. 13 – Raw (Monthly) Data
The Raw Data page displays values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue per month for the date range selected
There are also Census Props, Rooms and Percent Participation columns
This page displays the monthly data in a way that makes it very easy to create graphs on the values or the percent changes

54. Raw Data

55. Application – Graphing Monthly Raw data
Occupancy, ADR, and RevPAR Monthly Values
Raw data shows more monthly detail vs. Running 12-month data

56. 14 – Classic Page
The Classic page displays metrics in a traditional format
Values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue are displayed in separate columns and rows correspond to each month in the date range
There are Census Props, Rooms and Percent Participation columns
There are subtotals for Annual and YTD numbers

57. Classic Page

58. 15 – Response Page
The Response page displays a list of all hotels that are selected for this Trend
The report shows the STR number, name, city, state, zip, affiliation date, open date, and number of rooms. There is a column that shows whether the hotel has had a Room Add or Drop during the date range.
There are columns that indicate whether each hotel submitted monthly (empty circle) or daily data (filled in circle) for the last three years
There are totals for properties and rooms

59. Response Page

60. Additional Trend Pages
There is a Segmentation Response page (tab 16) that is identical to the prior tab except it shows whether the selected hotels submitted Group, Transient, and Contract data
There is a Help page (tab 17) that displays Methodology and Glossary information
There is a Terms and Conditions page (tab 18) that lists rules and disclaimers related to Trend reports

61. Questions
What is the difference between a STAR report and a Trend report?
Describe the options for selecting hotels when it comes to a Trend report
Identify the different types of data available on a Trend report and the uses of that data
Demonstrate the ability to graph data found in a Trend report

62. Pipeline Reports

63. What is a Pipeline Report?
Pipeline Reports display statistics on existing hotels, hotels under construction and projects in planning for an area
Reports include property detail on existing hotels and project detail on all pipeline projects
Reports also show changes to existing supply, including opens, closes, room adds/drops, and conversions over time

64. Pipeline Stages
Hotels that are in the Pipeline are referred to as “Projects”
There are four different stages in the Pipeline:
Under Construction – ground has been broken, or the owner is finalizing buds on the prime (general) contract
Final Planning – the project will go out for bids or construction will start within 4 months
Planning – initial approvals have been granted
Pre-Planning – no architect has been selected

65. Requesting a Pipeline Report
When requesting a Pipeline Report, you can specify a country, state, market or tract
To request a Pipeline Report, you can the Trend department:
Professors from schools who are members of the SHARE Center can also

66. Introduction to a Pipeline Report
Pipeline Reports are delivered via . They are Excel workbooks with multiple tabs or pages displaying the various information and the different types of metrics
The next slides with step through all the various pages in a Pipeline report and describe all the information included on each page
Pipeline Reports are an important part of a thorough feasibility study, impact analysis, or development project

67. Pipeline Table of Contents
The Table of Contents displays the name of the market, tract, state, or country
There is a report Publication (creation) Date
The Table of Contents lists each tab or page included

68. Pipeline Report – Table of Contents

69. 2 – Supply Summary The Supply Summary shows overview information
The Historic Supply tables display the number of Hotels and Rooms in the geographic area. The counts are broken down by each of the Scale segments and for each of the last 5 years.
The Pipeline Project tables display the number of Projects (hotels) and Rooms that are Under Construction or in the three different Planning stages
The graphs show current rooms, both existing and in the Pipeline

70. Supply Summary

71. 3 – Pipeline by Brand Summary
The Pipeline by Brand Summary shows Hotels and Rooms by Brand and by Scale for the geographic area
Numbers are broken down by Existing Supply (for over a year), Recently Opened (within a year), Under Construction, Final Planning, Planning, and Prep- Planning
There are subtotals for each Chain Scale group
Just a subtotal appears for Independent hotels

72. Pipeline by Brand Summary – part 1

73. Pipeline by Brand Summary – part 2

74. 4 – Supply Changes
The Changes to Existing Supply by Brand page shows changes to Supply by number of rooms for two time periods: the last 12 months and the last 60 months (1 year and 5 years). Numbers appear by brand with subtotals by Scale.
The first column shows Existing Supply (the number of rooms) at the beginning of the time period
The next section details the Adds including:
New Builds – new open
Conversions In – affiliation change to different brands
Rooms Additions – expansion of existing hotel

75. More on Supply Changes
The second section details the Removed Rooms including:
Closed
Conversions Out – affiliation change
Rooms Removed – room drop, convert rooms to different use
There is a column showing the Net Gain or Loss of rooms. The last column shows the Existing Supply (number of rooms) at the end of the time period
This data provides a valuable perspective on the history of an area. It is possible to track hotels that convert out of one brand and into another, by following the number of rooms.

76. Changes to Existing Supply by Brand – part 1

77. Changes to Existing Supply by Brand – part 2

78. 5 – Data by Property
The Data by Property page lists each hotel (existing, under construction, or closed) and each project (hotel in planning) in the area by Scale
Columns show the following property information:
Scale Stage (Open, UC, …)
STR ID Hotel Name
Brand Number of Rooms
Address Phone Number
Meeting Space (total and largest)
Open Date (either Actual or Anticipated)
Date Closed

79. Data By Property – part 1

80. Data By Property – part 2

81. 6 – Construction Pipeline
The Construction Pipeline page lists each hotel under construction or in planning with detailed project information
Fields include:
STR Project ID Stage (Open, UC, …)
Projected Opening Date -- Number of Rooms
Market and Sub0Market (tract) -- Location (Address)
Hotel Name Brand
Owner/Developer Name, Address, Phone, and Fax
Architect Name, Address, Phone, and Fax
Notes – related to construction or permits

82. Construction Pipeline – part 1

83. Construction Pipeline – part 2

84. Additional Pages
There is a Glossary page that displays definitions of pipeline related terms
There is a Terms and Conditions page that lists rules and disclaimers related to Pipeline reports

85. Questions Define the various Pipeline stages
Describe the options for requesting a Pipeline report
Identify the different types of data available on a Pipeline report and the uses of that data
Demonstrate the ability to track conversion activity on the Changes to Existing Supply page

86. Custom HOST Reports

87. What is a HOST Report?
A HOST Report displays annual Profit and Loss information, including Revenue, Expense, and Profit accounts
A HOST report displays P&L data for a single year. It is possible to obtain reports for multiple years.
There is a slightly different version of the report for Full- Service versus Limited Service. The Full-Service report includes numbers related to the operation of a restaurant. Hotels that just offer complimentary breakfast are not considered “Full-Service”.

88. Requesting a HOST Report
When requesting a HOST report, you can specify a standard industry segment, a group of properties based on countless variables, or a user-defined set of individual hotels
It is possible to request a HOST Participation Report that lists the hotels that submit HOST data in an area
Since there are separate Full-Service and Limited- Service reports, you want to select hotels accordingly or you will need to get two reports

89. Who Uses HOST Reports?
The HOST report provides valuable data. A Trend report shows the performance metrics (Occupancy, ADR, RevPAR for a group of hotels.
A HOST reports shows profitability information for a group of hotels. You can track additional revenue amounts, beyond Room Revenues. You can also track various expense amounts.
HOST reports can be used in the process of a feasibility study. They can also be an important part of a valuation process.

90. Introduction to HOST Reports
HOST Reports list standard P&L accounts:
Revenue: Rooms, Food, Beverage, Other F&B, Telecommunications, Other Operated Depts, Rentals and Other Income, Cancellation Fees
Departmental Expense: Rooms, F&B, Telecom, Other Operated Depts & Rentals
Departmental Profits: same as above
Undistributed Operating Expenses: Administrative & General, Marketing, Utility Costs, Property Operation & Maintenance
Gross Operating Profit: then Franchise Fees, Management Fees, and Income Before Fixed Charges
Selected Fixed Charges: Property Taxes, Insurance, Reserve for Capital Replacement
Amount Available for Debt Service

91. Introduction – More Accounts
Additional P&L-related information appears at the bottom:
Supplemental Payroll Analysis: Rooms, Total Food & Beverage, Telecommunications, Other Operated Depts, Administration & General, Marketing, Property Operations & Maintenance
Supplemental Food & Beverage Information: Cost of Food Sales, Cost of Beverage Sales, Food & Beverage Payroll, Food & Beverage Other Expenses
For detailed definitions of each account, refer to the Uniform Systems of Accounts for the Lodging Industry (10th) Edition

92. Introduction – Key Metrics
For each of these accounts, the HOST Report displays three different metrics:
Ratio to Sales (RTS) – the total Revenue or Expense divided by the total amount of Sales (Total Revenue) in most cases. The Ratio to Sales for Departmental Expenses and Profits (Rooms, F&B, Telecom) are based on the respective revenues.
Amount Per Available Room (APR) – the total Revenue or Expense divided by the number of rooms in the hotel
Amount Per Occupied Room (APO) – the total Revenue or Expense divided by the total annual number of occupied rooms for the hotel

93. HOST Table of Contents
The Table of Contents page includes the date range of the data. This will be a single year.
You will see either “Full-Service” or “Limited Service”
There is a Name of the HOST report, describing the hotels selected
There is a Creation Date, indicating when the report was generated
The Table of Contents lists each tab or page included

94. Custom HOST Report – Table of Contents

95. Tab 2 - Custom HOST Report Data page (Full Service)

96. Tab 2 - Custom HOST Report Data page (Limited Service)
Values for F&B accounts are all “0” or blank

97. Revenue, Departmental Expenses & Profits

98. Undistributed Operating Expenses, GOP (Gross Operating Profit), Fees, IFBC (Income Before Fixed Charges), Fixed Charges, Amount Available for Debt Service

99. Supplemental Payroll Analysis, Supplemental Food & Beverage Information

100. Tab 3 – Response Page
The Response page displays a list of all hotels that are selected for this Custom HOST Report
The report shows the STR number, Name, Address, City, State, Zip, Number of Rooms, APR (Average Published Rate), Price Level, Chain Scale, Year Open, and Location.
There are totals at the bottom for properties and rooms

101. Response page

102. Tab 4 – Help Page
The Help page provides detailed definitions of all the different accounts
There are sections for Revenues, Departmental Expenses, Undistributed Operating Expenses, and Fixed Charges

103. WW Annual Profitability Report- Table of Contents

104. Tab 2 - WW Annual Profitabil-ity Report

105. Revenue & Departmental Costs

106. Undistributed Operating Expenses & Additional Information

107. Questions
Define the various types of information, including accounts and metrics (RTS, APR, and APO) displayed on a Custom HOST Report
Describe the options for requesting a HOST report
Compare a Trend report to a HOST report
Describe the uses of HOST data
Demonstrate an ability to do the math and reconcile numbers on a HOST report

108. Additional Ad-Hoc Reports & Data Files

109. What is a Census Database File?
A Census Database file provides attribute information for hotels. This is different than performance or P&L data.
There are nearly 100 fields of hotel information: name, address, and phone, geographic and non-geographic attributes, rack rates, meeting space, amenities, affiliations, dates, and latitude/longitude
The file can provide valuable information about hotels in an area. This can be part of a feasibility project or a market overview. This data is also used by vendors who are marketing to the hotel industry.

110. Census Database Fields – complete list
Property Name
Membership Co1 ID
Amenity-Shuttle (Y/N)
Physical Address 1
Membership Company2 Name
Amenity-Ski (Y/N)
Physical Address 2
Membership Co2 ID
Amenity-Spa (Y/N)
Physical City
Membership Company3 Name
Amenity-Water Park (Y/N)
Physical State
Membership Co3 ID
Amenity-Wi-Fi (Y/N)
Physical Postal Code
Guest Rooms
Amenity-Golf (Y/N)
Physical Country
Suite Rooms
Amenity-# Golf Holes
Mailing Address 1
Total Rooms
Amenity-Pool (Y/N)
Mailing Address 2
Type-All-Inclusive
Amenity-# Pools
Mailing City
Type-All-Suite
Market
Mailing State
Type-B&B/Inn
Tract
Mailing Postal Code
Type-Boutique
County
Intl Dialing Prefix
Type-Condo
Latitude
Telephone Number
Type-Conference
Longitude
Fax Number
Type-Convention
Region
Type-Corporate Housing
Subcontinent Name
Website
Type-Lifestyle
Continent Name
Open Date (YYYYMM)
Type-Timeshare
MSA Name
Affiliation Date (YYYYMM) Affiliation
Amenity-Bar/Lounge (Y/N)
Total Meeting Space
Chain ID
Amenity-Beach (Y/N)
Largest Meeting Space
Parent Company Name
Amenity-Casino (Y/N)
# Floors
Owner Company Name
Amenity-Exercise Room (Y/N)
Interior/Exterior Corridor
Owner ID
Amenity-Gift Shop (Y/N)
Location
Management Company Name
Amenity-LEED Certified (Y/N)
Tier
Management ID
Amenity-Marina (Y/N)
Size
Asset Management Company Name
Amenity-Parking Garage (Y/N)
Chain Scale
Asset Mgmt ID
Amenity-Retail Space (Y/N)
Class
Membership Company1 Name
Amenity-Restaurant (Y/N)

111. Requesting a Census Database File
When requesting a Census Database File, you can specify a standard industry segment, a group of properties based on variables, or a user-defined set of individual hotels
Census Database Files are available for US and WW (non-US) hotels. Remember STR tracks additional hotels beyond ones that submit performance data.
The data file is provided in an Excel format so that you can manipulate the data as desired

112. Census Database File

113. Property and Room Counts
It is possible to obtain property and room counts for groups of hotels. This can be a very informative part of a market overview
You can select a geographic area, such as country, state, or market. You can also select one or more subtotals, for example: Total US by State and Market, State by Scale and Brand, or Market by Location
The Count Report displays number of properties and rooms for Census (all hotels) and Sample (ones that submit data to STR)

114. State of Tennessee by Market and Tract

115. Nashville Market by Brand

116. Ad-Hoc Industry Data Files
Ad-hoc industry data files can be helpful when a user needs historic data (range of time periods) for a variety of US or WW industry segments
The user can select the industry segments (markets, tracts, counties) and the date range (start/end month/day). You could also select the time period (current month, YTD, running 3 or 12-month)
Raw data can be provided in Excel format. This option is not as attractive as a Trend report, but can be used when a volume of data is needed for research or analysis.

117. Contents of Ad-Hoc Industry Data Files
Ad-hoc industry data files contain raw data: Supply, Demand, and Revenue. You can use these to calculate Occupancy, ADR, and RevPAR.
There are also fields for Description (of the industry segment) and Date (either month in YYYYMM format or day in YYYYMMDD format)
There are fields for Industry Segment ID (TR00=tract, CY00=county, MASC=market scale) and for the Primary Segment (6-number code for geographic segment) and for the Secondary Segment (1-number code for the Scale, Location, or Class)

118. Nashville Tracts – Monthly Data for 2011

119. Nashville Market Scales - Daily Data for Holiday 2010 & 11

120. Tennessee Counties - Monthly Data for Summer 2011

121. Forecast Reports
STR generates monthly Forecasts Top 25 US markets and 42 WW markets
These reports provide annual, quarterly, and monthly forecast numbers for Supply, Demand, Revenue, Occupancy, ADR, and RevPAR
There is a page that compares recent historic performance to forecasted performance
There is a page that shows Forecast Evolution and the attributing factors
Additional pages display Market Rankings, Macro Forecasts for the US, and US Economy information

122. Forecast Report – Table of Contents

123. Recent Performance

124. Forecast Summary – Annually & Quarterly

125. Forecast Summary – Monthly At a Glance

126. Forecast Comparison

127. Questions
Briefly describe some of the additional ad-hoc reports and data files
Describe some of the additional information that is available
Identify possible uses of this data

128. Questions?
Steve Hood
, extension 3315