1. DESIGN’S MOST EXCITING ELEMENT
COLOR
DESIGN’S
MOST EXCITING
ELEMENT

2. COLOR HAS THREE DIMENSIONS OR QUALITIES:
Hue
Value
Intensity

3. The name given to a color.
HUE
The name given to a color.
RED YELLOW VIOLET

4. The lightness or darkness of a color
VALUE
The lightness or darkness of a color

5. Made by adding white to a color so that it is lighter.
TINT
Made by adding white to a color so that it is lighter. = +
HUE WHITE TINT

6. Made by adding black to a color so that it is darker.
SHADE
Made by adding black to a color so that it is darker. + =
HUE BLACK SHADE

7. The brightness or dullness of a color.
INTENSITY
The brightness or dullness of a color.
FUSCHIA HIGH INTENSITY
OLIVE LOW INTENSITY

8. Can be used with most colors
NEUTRALS
(NOT REALLY COLORS)
No color
White
All colors
Black
White + Black
Gray
Can be used with most colors
Beige

9. A GUIDE TO STUDY HOW TO CHOOSE AND COMBINE COLORS
COLOR WHEEL
A GUIDE TO STUDY HOW TO CHOOSE AND COMBINE COLORS

10. PRIMARY HUES Pure and basic Cannot be made from any other colors
RED
YELLOW
BLUE
Pure and basic
Cannot be made from any other colors
All other colors are made from these
Equal distance from each other on color wheel

11. SECONDARY COLORS Made by mixing equal amounts of 2 primary colors
Found halfway between the primary hues on the wheel +
ORANGE = + =
GREEN + =
VIOLET

12. INTERMEDIATE (TERTIARY)
HUES
Made by mixing equal amounts of adjoining primary and secondary colors.

13. THE COLOR WHEEL CAN BE DIVIDED INTO WARM AND COOL COLORS

14. WARM COLORS Appear hot like the sun or like fire
Give feelings of gaiety, activity or cheerfulness
Appear to advance-they make body look larger
Can give a nervous impression if overdone

15. COOL COLORS Remind us of water or sky
Give feelings of quietness or restfulness
Appear to recede and make body look smaller
Can be depressing if overdone

16. MONOCHROMATIC COLOR SCHEME
This is a one-color plan that uses different tints, shades and intensities of the color
BLUE

17. ANALOGOUS COLOR SCHEME
This color scheme uses related, or neighboring colors on the color wheel with varying values and intensities of the colors.

18. COMPLEMENTARY COLOR SCHEME
This color scheme uses opposite hues on the color wheel. These colors are across from each other on the wheel and have great contrast.

19. SPLIT-COMPLEMENTARY COLOR SCHEME
This color scheme uses three colors, one color with the two colors on each side of its complement.
VIOLET

20. TRIAD COLOR SCHEME
This color scheme combines three colors equidistant on the color wheel and has a great deal of contrast.

21. ACCENTED NEUTRAL COLOR SCHEME
This color scheme combines white, black, gray or sometimes beige with a bright color accent.

22. All colors are beautiful, depending on personal taste.
If not used wisely or combined well, color can cause apparel to look too gaudy or very drab.
Harmony results when hues, values and intensities are combined in a pleasing way.