1. 16 October 20061

2. 2 Re-launching the Cycle to Work Guarantee as Sophie Brown Business Engagement Project Manager Transport for London Sophie.Brown@tfl.gov.uk

3. Cycle to Work Guarantee – Background 28 Sept 20123

4. 4 Why revisit the Guarantee TfL survey: safety and security (inc. secure parking) biggest barrier to cycling to work Employers state they want offers for employees toolkits to help promote cycling recognition for good practice guidance: cycle to work schemes, parking, pool bikes etc

5. 28 Sept 20125 New name, new website! 1.Persuade employers that promoting cycling is a desirable thing to do 2.Offer support/incentives: signing up = offers, recognition, information etc 3.Dynamic site, regularly updated – twitter, news feed, new offers etc ‘employers4cycling’ Award Scheme Awarded to employers who have made extra steps to promote cycling Tiered award – incentivise employees to keep improving Gives employers recognition

6. 28 Sept 20126

7. What next? Website design and build complete – Sept Work with cycle business to obtain offers – Sept/Oct Employer engagement – Oct Website goes live – 18 th Sept Launch event of new website and awards – 25 th Oct 28 Sept 20127

8. 8 tfl.gov.uk