1. Monetization & KPIs of Real Money Gaming and Social Casino Gaming
Matthew Cullen – President, RocketPlay
Mike Reaves – CEO, Cashbet

2. Number of Players Social vs. Real Money Gaming
40 – 60 million online gamblers, worldwide
800 million+ social gamers, worldwide, MONTHLY!

3. Acquisition Costs Social vs. Real Money Gaming
Social Gaming
On avg. $1-$7 and rising
Facebook, mobile ad networks, incent/non incent
Real Money Gaming
~$ , mature market
Affiliate networks
SEM in regulated markets

4. Life Time Value Social vs. Real Money Gaming
2012 LTV
Online Gambling
~$1000
Social/Mobile
$2 - $5

5. Revenues Social vs. Real Money Gaming
Online Gambling
$36 billion
Social/Mobile
$6.2 billion

6. Monetization of Social Casino Gaming
In App Purchases (IAP)
currency, chips
Virtual Goods
cigars, cocktails, virtual items/gifts
Return to player (RTP)
sets the economy
Offers
incentivized, non-incentivized
Ad sponsorships

7. Monetization of Real Money Gaming
Rake (mainly poker, bingo, etc.)
House Edge (Return to Player (RTP)
Theoretical win
Actual win
Handle
Drop
Hold

8. KPIs of Social Casino Gaming
Cost per install (CPI)
Daily/Monthly active user (DAU, MAU)
Retention (D1, D7, D30)
Engagement
Average revenue per daily active user (ARPDAU)
Average revenue per active user (ARPU)
Return to Player (RTP)
Lifetime value (LTV)

9. KPIs of Real Money Gaming
Cost per acquisition – CPA (depositing player)
Wagers per hour (spins, hands, bets, etc.)
Length of play
Average bet
Lifetime value (LTV)

10. Thank You! matthew.c@rocketplay.com mreaves@cashbet.com
Questions
Thank You!