1. By Abdul Muizz Creative Director / Marketing Strategist www.4mdesigners.com Digital Marketing

2. Design Makes a Difference

3. What makes a design good? User-centric Call to action Realistic goals Result-oriented

4. How to create luvvy-duvvy? Proper homework Visual Design & Content Presentation Short and long terms goals

5. Win the race SketchWireframe Visual Design

6. AIDA Marketing Attention Interest Desire Action

7. Attention

9. Interest

11. Desire

13. Action

14. Internet Marketing

15. Components of Internet Marketing www.4mdesigners.com Search Engine Optimization Search Engine Marketing Social Media Marketing

16. SEO

17. SEO vs SEM

18. Benefits of Internet Marketing www.4mdesigners.com Lets them find you and hire you Cheaper and effective than traditional medium Long term Keeps on growing

19. Determining Search Intent www.4mdesigners.com

20. Determining Search Intent A Challenge for Both Marketers and Search Engines Navigational Queries – Opportunity Pull searchers away from destination. – Value Generally low. Except for established brands where conversion is very high.

21. Determining Search Intent A Challenge for Both Marketers and Search Engines Informational Queries – Opportunity Potentially convert to sign up or purchase. Attract inbound links Receive attention from journalists – Value Informational queries that are focused on researching commercial products or services can have high value.

22. Determining Search Intent A Challenge for Both Marketers and Search Engines Transactional Queries – Opportunity Achieve transaction (financial or other) Become a site member Signup for gmail/hotmail account – Value Very high Last minute searches

23. Determining Search Intent Lets look at the sample search intent

24. Keyword Research

25. Search Engine Optimization OnsiteoffsiteSEO Success is with two broad factors

26. Search Engine Optimization Success is with two broad factors

27. First Stages of SEO Auditing an existing site for SEO

28. Usability Accessibility/spiderability Duplicate content checks Keyword health checks Search engine health check URL health check Title tag review Meta tag review Content review Internal linking checks Page load time Hosting server checkImage alt tags Code quality

29. Keyword Cannibalization

30. Solution to Keyword Cannibalization?

32. Lets look at the relevance Value of conversion Keyword: baby clothes Keyword: unique baby clothes People searching for “unique baby clothes” are going to be more valuable conversions.

33. Lets look at the competition level You cant just rank for games, golf, cricket overnight – can you? Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money. Keyword: infants, Competition Level: Very High Keyword: baby clothes, Competition Level: Very High Keyword: unique baby clothes, Competition Level: Moderate Keyword: unique baby shower gifts, Competition Level: High Use: allintitle:”keyword here” to estimate the competition

34. Keyword balancing act Lower Popularity/Higher Relevance Higher Competitiveness/Higher Relevance Higher Popularity/Lower Competition/Higher Relevance

35. Thank you