1. IPTV @ TULANE FINDING THE RIGHT PARTNER Jim Bradley Assistant Vice President for Information Technology and Academic Computing Derek Toten Director of Campus Technologies

2. Tulane University New Orleans, Louisiana – founded 1834 Total students: 13,486 Students living on campus: 3,844 Number of residence halls: 12

3. Tulane Legacy CATV Plant 1992 – Tulane installs a CATV system Dish farm with local head-end 75 channel, 550 Mhz RF system Co-ax to the outlet

4. Tulane Legacy CATV Plant 1996 – contracted with Cox Communications for content delivery Fiber feed replaces unreliable dish farm Cox fiber to Tulane head-end Tulane RF plant remains the same Cox channels re-modulated and re-distributed as custom lineup 2009 – aging RF plant requires replacement Started process to replace or renovate Serious consideration of IPTV

5. 2010 - Cox proposes to rehab campus CATV plant Lay new fiber across campus Re-wire all residence halls Build new head-end HD channels VoD capability Four-fold cost increase Ten-year commitment $10,000,000 deal Cox CATV Improvement Proposal

6. Issues with Cox CATV proposal: $10,000,000 Very disruptive to campus Voice & data not an opportunity for Cox at Tulane Will this CATV technology and model still be viable in five years? Ten years? Not the right choice for Tulane Probably not the right choice for Cox, either Cox CATV Improvement Proposal

7. Time to seriously consider IPTV Conditions were right Aging CATV plant Major network overhaul underway 10Gb distribution, 1Gb access ports New wireless access points dual-band 802.11n Reviewed the IPTV service environment Identified key providers in higher ed Conducted a limited pilot of IPTV technology An adequate solution was identified Tulane ready for IPTV, but still looking for the right partner IPTV as a solution

8. Challenged Cox executives to provide an IPTV service that met our needs and expectations Coincidentally, Cox redeveloping their home wireless product into an IPTV service Again, conditions were right: Cox a valuable and long-term partner to Tulane Experienced CATV service provider Deep relationships with content providers IPTV already in beta Existing CATV contracts with Cox Cox as an IPTV partner

9. Contract flexibility IPTV beta testing alongside legacy CATV system Continue to provide access to both systems while critical IPTV features are stood-up Set-top-boxes Mobile apps Local broadcasters and local origination channels Popular channels (ESPN, Comedy Central, etc.) Although dual systems are running, Cox only billing for one (same audience) Turn off legacy CATV once IPTV can provide equivalent service Cox as an IPTV partner

10. IPTV content originates from Cox HQ in Atlanta A Content Delivery Node (CDN) in Tulane’s New Orleans data center receives and caches content over a dedicated 1Gb circuit SSO authentication via Tulane’s RADIUS server and subsequent handoff to Cox Multicasting not available over host network at this time Playback clients for Mac OS and Windows Cox IPTV Pilot

11. Spring semester, 2013 – validation of service 34 channels of HD video Wireless enabled No local broadcasters No local origination Lineup still missing some notables (ESPN, Viacom) Rolled out to all students, one residence hall at a time, throughout the course of the semester As of Monday, April 21: 3716 users registered to the service 545 active users Available throughout the Tulane network Cox IPTV Pilot

12. Quality and reliability of IPTV service over the Tulane network is sufficient for most users Wireless performance issues (correctible) Computer performance issues (multi-tasking) Students enjoy the simplicity and convenience of IPTV Consider it a value added to dorm living Fits into their digital life styles Network operations are not adversely affected by this service IPTV Pilot Results

13. What do students want from IPTV? Convenience – always available Their favorite channels – Some would pay extra for premium programming The ability to watch TV via any device Stand-alone television (with set-top-box or other appliance From their computer On any mobile device IPTV Pilot Results

14. Future of IPTV at Tulane “Must-Have” for service to be successful Expanded channel lineup ESPN, Comedy Central, Fox News, etc. Mobile apps (iOS, Android) Set-top-box device or other appliance “Would-Like-to-Have” to improve service VoD Improved user interface Subset of channels accessible to all Tulane affiliates (news, weather, local origination)

15. Future of IPTV IPTV everywhere on any device IPTV providers develop relationships with content providers to allow IPTV portability Students connect to IPTV through their institution Students maintain that relationship even after graduating IPTV provider has lifelong customer University has lifelong interaction and can provide customized alumni programming