1. Better Places, Better Holidays and Better Business New trends in preservation, promotion and sustainable development of cultural heritage Nikki White, Head of Destinations and Sustainability

2. The Trade Association context Over 90% of the UK’s outbound package holidays are provided by ABTA Members 1,200 Members, including 787 Tour Operators, over 5000 retail outlets From leading international brands to independent family owned ABTA members account for around £31.5 billion per annum of travel spend To Greece: Summer 2013 1,020,000 visitors

3. Needs Analysis MEMBERS - Keeping customers safe - Legal and regulatory compliance - Brand and values management - Crisis Management DESTINATIONS - Brand and value management - Destinations appeal - Investment and PR opportunities - Crisis Management CUSTOMERS - Keeping safe and healthy on - Support in a crisis - Good, authentic holiday experiences - Reliability

4. Confidence at the heart of travel Confidence for companies to trade and invest; confidence for customers to book and confidence that the industry is building a sustainable future

5. Understanding the challenges

6. Progress through collaboration Collaborating on issues is effective Role of the trade association to destinations: – Consumer trends, industry performance, experience in other countries In progress and challenges ahead: – Excursions – Customs and culture – National infrastructure – Employment, skills – Resource impacts