1. Ch3: Survey Project Management Ch4: Designing The Questionnaire Van Bennekom, F. (2002). Customer Surveying: A Guidebook for Service Managers. Bolton, MA: Customer Service Press.

2. Ch3: Survey Project Management Project PlanningInstrument Design Survey Administration Analysis & ReportingTake Action

3. Ch3: Survey Project Management Project Planning Statement of PurposeResourcesBudgetSchedule

4. Ch4: Designing the Questionnaire Instrument Design Identify the Questions. Drafts Elements of a Questionnaire. Sequencing Questions. Questions Format. Design the Questionnaire.Pilot Testing.

5. Ch4: Designing the Questionnaire Instrument Design Identify the Questions. Management & Clients. Personal Interview & Focus Group. Notes, Number, Sample, Type of Questions, Place, & Time. Data Analysis

6. Ch4: Designing the Questionnaire Instrument Design Design the Questionnaire. Drafts – Iterative Process. Attributes – Demographic – Attitudes. Introduction – Instruction – Initial Questions – Section Headings – Summary &Thank You.

7. Ch4: Designing the Questionnaire Instrument Design Design the Questionnaire. Sequencing Questions. Data Types: Textual – Nominal – Ordinal – Interval – Ratio. Question Types.

8. Ch4: Designing the Questionnaire Instrument Design p.85

9. Ch4: Designing the Questionnaire Instrument Design Pilot Testing. Face to Face. Realistic Survey Environment. Micro & Macro Level.

10. Discussions Ch4: Designing the Questionnaire How would you determine the number of interviews and pilot tests needed for designing your questionnaire ? How would you organize or sequence survey questions based on their level of importance ?