1. IMAGES

2. Images Images - most effective communication tool Transmit information very quickly Help engage the audience Help clarify complex information Conceptual, abstract, process-oriented Images fall somewhere between literal & abstract Realistic, literal representation Subjects literal meaning most important (product display) Abstract: Literal meaning becomes less important Gesture, quality, association, message become more important

3. Images www.newegg.com/

4. Images www.mirrordeluxe.com

5. Images www.pingpowerof10.com

6. Images http://www.razerzone.com

7. Images Mode of representation – what will best fit the communication Photographic (Realism – Documentary, credible, real) Iconic/Symbolic Illustrative – introduces concepts beyond literal meaning Medium Carries meaning in terms of feeling Softness, hardness, fluidity, gritty Ex: graphite, pen& ink drawing computer generated digital quality – contemporary technological feel

8. Images http://www.caravellaus.com/

9. Images http://veerle.duoh.com

10. Images http://csszengarden.com

11. Images Selecting & Manipulating Content Meaning & content influenced by designer, photographer, viewer Choice of content included or not within an image has implications for meaning Interpretation Based on viewers background & personal experience

12. Image & Message Cropping & Manipulating Images Can eliminate unnecessary detail Change focal point | emphasize details Alter the message Portray emotion Unconventional Non-rectangular, knock outs, vector-masks

13. Image & Message Many photos benefit from judicious or Creative cropping What’s not in a photo can be just as important as what is in it

14. Image & Message Be aware of composition Create focus & attention Kodak Photo Tips http://www.kodak.com/eknec/Page Querier.jhtml?pq-path=39&pq- locale=en_US

15. Image & Message

16. http://www.kodak.com

17. Image & Message http://www.kodak.com

18. Image & Message http://www.kodak.com

19. Image & Message http://www.kodak.com

20. Image & Message http://www.kodak.com

21. Image & Message Create a focal point Emphasize a concept

22. Design Principals

23. Image Sources Professional Photographer Do It Yourself Stock Images Royalty Free: Single up-front fee No royalties Rights-managed: Fee based on size of business, and exposure of the image Very High Quality Managed Usage: you and your competitor won’t be using the same image on your site

24. Legitimate Image Sources Stock Images Free stock.xchang: http://www.sxc.hu/ (user-submitted, moderated)http://www.sxc.hu/ MorgueFile: http://morguefile.comhttp://morguefile.com Royalty Free & Rights-managed istockphoto.com (moderated, photographers are paid - higher quality): http://www.istockphoto.comhttp://www.istockphoto.com Corbis: http://www.corbis.comhttp://www.corbis.com Getty: http://www.gettyimages.comhttp://www.gettyimages.com Jupiter: http://www.jupiterimages.comhttp://www.jupiterimages.com monthly subscription Photos.com: http://www.photos.comhttp://www.photos.com Shutterstock: http://www.shutterstock.comhttp://www.shutterstock.com Not So Legitimate Image Sources Google - assume any images found online are copyright protected Clip Art