1. Enterprise Mobility ‘Mobile First’ strategy for your Business
EMPOWERING BUSINESS TRANSFORMATION

2. Presentation Focus Trends shaping the growth of business mobile apps
Making mobile apps work for your business
Business apps, Responsive Web or Native ?
Usability focus building mobile apps
Managing Client expectations
Challenges
Case Studies
EMPOWERING BUSINESS TRANSFORMATION

3. The Mobile Revolution Trends for 2015 and beyond
By 2015 – Global Market for Enterprise Mobility projected to exceed $168 billion
People who get online everyday 1.5 billion Desktop vs 5.5 billion Mobiles
IoT (Internet of Things) to take center stage with mobility at its helm
Mobile CRM apps to grow 500% by 2014 – Gartner
Talent Acquisition in mobility space to increase in 2015
EMPOWERING BUSINESS TRANSFORMATION

4. The Mobile Revolution Enterprises are looking to invest in..
Consumer and Wearable Devices
Security
Cloud
Employee/Consumer Facing Apps
Asset Tracking
Field Service Automation
RFID
MEAP (Mobile Enterprise Application Platform
and…
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5. The Mobile Revolution Enterprises are looking to invest in..
IoT Internet of Things
It’s all about real world objects like cars, lights, coffee makers, washing machines etc. connected to the Internet that can be controlled.
Examples…
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6. What does all this mean for technology companies
Mobilization of 4 billion people….
Talent Acquisition in mobility space to grow in 2015
Destination India
Population with over 65% people below the age of 35, offering a cost effective destination for solutions and innovation in the mobility space
EMPOWERING BUSINESS TRANSFORMATION

7. Making Mobile Apps work for your Business
EMPOWERING BUSINESS TRANSFORMATION

8. Business Apps – Responsive or Native ?
Responsive Design – Build one, fit all solution
EMPOWERING BUSINESS TRANSFORMATION

9. Business Apps – Responsive Site or Mobile App ?
ANSWER IS … DO BOTH
Budgeting reasons apart… Responsive Site and Mobile App cover entire audience spectrum
In-App drive Purchases drive 76% of all app marketplace revenues
Go Responsive
If the goal of being online is to be universally accessible from any device
To take advantage of an organic presence through SEO
EMPOWERING BUSINESS TRANSFORMATION

10. Business Apps – Responsive Site or App ?
Responsive Design
Mobile Apps
Pros
Pros
Faster and easier to work and implement
Full support from concerned App Stores.
Can operate without Internet; Sync option a solution in such cases
Better UX than any other mobile solution
Stays on your Mobile menu as an icon
Great user experience
Single Code base – Build once, run across all devices
Renders across any screen size i.e laptops, smartphones, tablets
Reduces Maintenance Cost, Provides Flexibility and Control
Adoption primarily with Top-Down scrolling approach
Cons
Cons
Higher development cost to support different mobile platforms
Cost of maintenance higher in comparison, updates needed for multiple mobile platforms
Limited content presentation
Lesser usability features as compared to an app
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11. Usability – Providing a great Mobile User Experience
Define UI Brand Signatures
Identify Core User Stories
Optimize UI Flows and Elements
Great UI Engineering
Enterprise Mobility Shaping Technology, Shaping Business

12. Usability – Providing a great Mobile User Experience
Define UI Brand Signatures
Identify Core User Stories
Optimize UI Flows and Elements
Great UI Engineering
Enterprise Mobility Shaping Technology, Shaping Business

13. Customer Expecations Discussion during ideation stage
Instrumental in developing a strategy to create application that meet expectations from a business and user perspective
Discussion during ideation stage
Wireframing and Prototyping
Understanding Security Considerations if any
Evolution Planning
Reviewing Process regularly for adherence
Enterprise Mobility Shaping Technology, Shaping Business

14. Thank You Finally… Mobility for All
Banking Industry -> Mobile Payments
Manufacturing -> Optimize Core Business Process
Retail -> Augmented Reality – extend physical store to a virtual realm
Travel -> Hotel, Travel Reservations on the move
Business Transformation: From mobile apps to loyalty coupons to seamless content access, we help you achieve a customer-centric mobility transformation.
Accelerating innovation: We co-create solutions tailored to your needs. Whether its mobile POS or Work Force Management, we’re your technology partner.
Efficient Operations: Our Mobility services can change the way your employees work on the go, automate your processes and boost productivity.
Thank You
EMPOWERING BUSINESS TRANSFORMATION