1. Creative Alumni Outreach Strategies April 21, 2009 Jonathan “JC” Cohen, Director Scott Price, Assistant Director URJ Henry S. Jacobs Camp Utica, Mississippi

2. Creative Alumni Outreach Strategies 2 April 21, 2009 Agenda How We Got Started Keeping Data Current How Does HSJ Do It? Building Community  Age Cohorts Involvement  Alumni Association Building Donors  Brick Campaign  “Friends of Jacobs Camp” Campaign

3. Creative Alumni Outreach Strategies 3 April 21, 2009 How HSJ Got Started Oct. ’06 – scanned the general information page of every camper file in storage Oct. ’06 – sent the scanned files to Cambodia. Dec. ’06 – Received information back in Excel format & began de-duping process March ’07 – After months of de-duping, we did a mass data input into DPO November ’07 – Did 1 st targeted letter campaign

4. Creative Alumni Outreach Strategies 4 April 21, 2009 Keeping Data Current Continuous Process Online & Off All staff that work with data understand data currency processes

5. Creative Alumni Outreach Strategies 5 April 21, 2009 How Does HSJ Do It? Offline  Press Release  Events  Business Cards  Postcards  Networking Online  Newsletters  Online Registration  Facebook  Twitter

6. Creative Alumni Outreach Strategies 6 April 21, 2009 Press Releases Each month we send a press release to our regional congregations, agencies, and press. This is a easy way for them to keep HSJ in their congregations & communities.

7. Creative Alumni Outreach Strategies 7 April 21, 2009 Events We hold HSJ Alumni Events in cities we are visiting  Sept. ’07 – Chicago (URJ Youth Division Meeting)  Nov. ’08 – Dallas (URJ-SWC Biennial)  Attempted one in Boston, Western Mass/Connecticut HSJ Book Party  With Roger Bennett, author of Camp Camp  In New Orleans, immediately after the NOLA Book Fair  Had Fried Chicken and other camp foods on camp trays 40 th Reunion  Saturday, August 8, 2009 Alumni Family Camp  Wednesday, August 5-9, 2009

8. Creative Alumni Outreach Strategies 8 April 21, 2009

9. Creative Alumni Outreach Strategies 9 April 21, 2009 E-Newsletters

10. Creative Alumni Outreach Strategies 10 April 21, 2009 Online Registration

11. Creative Alumni Outreach Strategies 11 April 21, 2009 Online Registration Alumni can sign up to receive:  E-newsletters  Event announcements  Volunteer Opportunities  Etc.

12. Creative Alumni Outreach Strategies 12 April 21, 2009 Social Networking

13. Creative Alumni Outreach Strategies 13 April 21, 2009

14. Creative Alumni Outreach Strategies 14 April 21, 2009 Benefits of HSJ’s Efforts Number of alumni in database…609 Number of alumni who have attended events…100 Number of alumni who have visited HSJ…too many Number of Alumni who are on the Camp Committee…24 out of 50 Number of Alumni in Facebook Fan Club…917

15. Creative Alumni Outreach Strategies 15 April 21, 2009 Building Community Goal  Create & Connect Affinity Groups Kibbutz Groups Age Cohorts

16. Creative Alumni Outreach Strategies 16 April 21, 2009 Alumni Involvement Up onto recently, HSJ has done a poor job of getting alumni involved. It was mostly driven from Camp staff (i.e. JC & Scott). FUTURE…we have created a task force (Alumni Action Squad) to help us form the “Jacobs Camp Alumni Association” (more on this later).

17. Creative Alumni Outreach Strategies 17 April 21, 2009 Alumni Association Alumni Action Squad – the task force mentioned earlier. First Alumni Association Meeting  August 9 th

18. Creative Alumni Outreach Strategies 18 April 21, 2009 Alumni Association Purpose  Networking among HSJ Alumni  Development Fundraising  Sharing information about HSJ happenings

19. Creative Alumni Outreach Strategies 19 April 21, 2009 Alumni Association– Continued Pathways to Involvement  Networking Point Person/People The local “connector” for alumni.  Event Planner(s) Both planning local event, and coordination of local implementation of national events (i.e. HSJ Shabbat across America).  Campaign Chair  Camp Ambassador The person who is most in the “loop”. The representative to the national association board.

20. Creative Alumni Outreach Strategies 20 April 21, 2009 Alumni Association – Even More… Timetable  Announce “HSJ Shabbat Across America” Identify local event chairs.  June 12-13 IS “HSJ Shabbat Across America” Goals: To bring people together, hype the Reunion, and conduct an alumni association focus group of sorts.  August 8 – 40 th Anniversary Reunion  Fall/Winter – First Locally-Led Events

21. Creative Alumni Outreach Strategies 21 April 21, 2009 Turning Alumni Into Donors Alumni Brick Campaign Friends of Jacobs Camp Campaign

22. Creative Alumni Outreach Strategies 22 April 21, 2009 Questions for Us Jonathan “JC” Cohen, MAJCS/MSW  Director  jc@urj.org jc@urj.org Scott Price  Assistant Director for Development  sprice@urj.org sprice@urj.org URJ Henry S. Jacobs Camp 3863 Morrison Road Utica, Mississippi 39175 601-885-6042 http://jacobs.urjcamps.org

23. Creative Alumni Outreach Strategies 23 April 21, 2009 For More Information This presentation and recorded session will be available in our Webinar archives by the end of the week: http://webinar.gijptech.orghttp://webinar.gijptech.org Tech Program Blog: http://blog.gijptech.orghttp://blog.gijptech.org Tech Program eNewsletter Archives: http://enewsletter.gijptech.org http://enewsletter.gijptech.org