1. Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design

2. Book Cover Types …color manipulation in Photoshop Lecture Overview:

3. Generic Book Cover Template

4. Just do the front cover

5. … but do not follow the generic template!

7. “Book design should be matched with book conception. The designer should understand the book content totally and represent it visually.” —Jianping He

8. “A good book cover is like an honest smile and a firm handshake.” —Joe Marianek

9. “A good book cover is one that strikes a balance between presenting the experience of the book and capturing a particular vision or essence.” —Brett Phillips

10. Six Book Cover Types

11. Documentary Evocative Conceptual Typographic - Brand Packaged

12. Six Book Cover Types Documentary Evocative Conceptual Typographic - Brand Packaged

13. Brand Cover Double Purpose: –promoting individual title –promoting brand (or series)

14. Brand Cover

16. Six Book Cover Types Documentary Evocative Conceptual Typographic - Brand Packaged

17. Package Cover

18. Book Cover Types Documentary Evocative Conceptual Typographic -

19. Documentary Cover Representative image of what book contains “What you see is what you get."

20. Documentary Cover Photographic Literal

21. Documentary Cover Not a cover… –Like a first page

22. Documentary Cover Portal Stage

23. Don’t Do a Documentary Cover

24. Book Cover Types Documentary Evocative Conceptual Typographic

25. Evocative Cover Express emotions through forms, lines, shapes –100 Thumbnails Project Phenomenology –Synthesthesia

26. Evocative Cover Abundance Energy Splash Neo-Retro Trashy

27. Evocative Cover Feelings Associations

28. Evocative Cover Mood Memory Body images

29. Evocative Cover Uncanny Strange effect Body images

30. Evocative Cover Shock Body images

31. Book Cover Types Documentary Evocative Conceptual Typographic

32. Conceptual Cover Represent book's content through an amusing: –visual allegory –pun –paradox –cliché Seeing it causes a "smile in the mind” –“This book has a witty cover: I recognized its wit because I'm intelligent.”

33. Conceptual Cover Tiny “aha” moment

34. Conceptual Cover Universal Memory Cultural Cliché (Unexpected Design) So bad it’s good –Like high school

35. Conceptual Cover Symbol Super obvious –Children’s Book Worn wood grain texture makes it interesting

36. Conceptual Cover Self-referential Referential –Atlas

37. Conceptual Cover Take photographs...

38. Conceptual Cover Take photographs...

39. Book Cover Types Documentary Evocative Conceptual Typographic

40. Typographic Cover Text Integrated with image (irony)

41. Typographic Cover Text as Image (encyclopedic knowledge)

42. Typographic Cover Text as Image (emotional bits)

43. Typographic Cover Text as Metaphor (quantum physics is counter-intuitive)

44. How’s a book cover like a logo?

45. Good Logos are Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

46. Good Book Covers are Distinct (from other book covers) Innovative (clever use of image, type, form)

47. Good Book Covers are Distinct (from other book covers) Innovative (clever use of image, type, form) Evocative Conceptual Typographic

48. Now some Photoshop tips…