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Published byDiana Greer Modified over 9 years ago
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The Fundamentals of Fundraising © Copyright 2009, NorthSky Nonprofit Network. All rights reserved
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Workshop Objectives Review the fundraising pyramid Review the development process The Constituency Model Some common definitions Review the elements of a fundraising plan The Ladder of Effectiveness Discuss creating “The Case for Support” Developing a gift range chart Discuss donor acknowledgements Discuss donor databases and tracking
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Think about the last donation you made? Why did you make the donation? What motivated you? How were you approached? Was this a first time donation?
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The Fundraising Pyramid Repeat donor First time donor Universe of prospects Major Gift Capital Campaign Planned Gift
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The Development Process LINKAGEPlanned Gift INVOLVEMENTBig Gift ADVOCACYMajor Gift Special Gift Upgraded donor Repeat donorLINKAGE DonorABILITY ProspectINTEREST
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Constituency Model Major Donors, Board, Management Clients, Volunteers, Employees, General Donors Former Board, Participants, Former Employees Individuals with Similar Interests The Universe
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The Fundraising Plan
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The Ladder of Effectiveness Personal: face-to-face Personal letter (on personal stationary) – With telephone follow-up – Without telephone follow-up Personal telephone – With letter follow-up – Without letter follow-up Personalized letter-Internet Telephone solicitation/ phonathon Impersonal letter/ direct mail/ Internet Impersonal telephone/ telemarketing Fundraising benefit/ special event Door-to-door Media/advertising/Internet
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Fundraising Matrix Markets Vehicles IndividualsFoundationsCorporationsAssociations/ Churches Government Annual Giving Direct Mail Special Events Capital Campaign Major Gift Project funding Planned Giving
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Fundraising approaches The Appeal Campaign – program, service, capital Annual- operations Memorial
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Creating a “Case for Support” Clear Concise Emotional Credible
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The Gift Range Chart
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Who are your prospective donors? Linkage Ability Interest How can you reach them?
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Useful Resources Andyrobinsononline.com Association of Fundraising Professionals-- Afpnet.org Dorothy Johnson Center / Nonprofit Good Practice Guide -- /www.gvsu.edu/jcp/ Board Café– www.compasspoint.org/boardcafe NorthSkynonprofitnetwork.org
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Questions and perhaps some answers Pam Evans, Program Manager 231.929.3385 pevans@northskynonprofitnetwork.org
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